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Episode 258

Wealthy & Well Known with Rory Vaden | Win the Day
October 14, 2025
Rory Vaden is a New York Times bestselling author, founder of Brand Builders Group, and the world’s leading expert on personal branding.
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In this episode of Win the Day:

“Service to others is the rent you pay for your room here on Earth.” — Muhammad Ali

Rory Vaden is a New York Times bestselling author, Hall of Fame speaker, and co-founder of Brand Builders Group. As the world’s leading expert on personal branding, Rory helps people clarify their message, amplify their impact, and turn influence into income.

His work has been instrumental in guiding the careers of top performers like Lewis Howes, Ed Mylett, Amy Porterfield, and Eric Thomas. As a speaker, Rory’s been hired by Google, Keller Williams, and the Million Dollar Round Table. His TEDx Talk has more than five million views, and his new book Wealthy and Well-Known has just been released.

Rory’s insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, and Good Morning America.

In this episode:
• How to build an influential personal brand, regardless of profession.
• The biggest mistakes people make in sharing their story.
• What’s stopping you from achieving financial freedom.
• Why the secret to happiness is in being of service to others.

Let’s WIN THE DAY with Rory Vaden!

Timestamps

00:00 Who is Rory Vaden
1:28 Interview starts
2:18 Why everyone needs a personal brand
3:32 How Rory and AJ Vaden launched Brand Builders Group with Lewis Howes
7:32 How ALL wealthy people make their money
10:05 Focus on the one problem you solve
14:10 Become a master of the problem
16:31 How to instantly get clear on who you should help
19:08 How to own—and believe in—your story (and instantly build your credibility)
22:39 The right metrics for success (and how to build trust)
26:25 The best form of marketing is a changed life
27:38 How Poppi became a $2 billion company
28:48 The mindset of wealth creation
35:31 How to become wealthy and well-known
38:35 The #1 trait of the world’s most successful people
46:15 Rory Vaden daily routine
48:45 How to multiply your time
50:45 How to balance marriage, parenting, and business
52:18 Be okay with imperfection (80% done by someone else is better than 100% done right by you)
57:57 Affirmation
58:58 Rocket Round
1:06:12 How to master your thoughts

 

Resources / links mentioned:

📚 Download your FREE audiobook ‘Wealthy and Well Known’ by Rory & AJ Vaden

⚡ Rory Vaden website

📈 Brand Builders Group

📷 Rory Vaden Instagram

📝 Rory Vaden Facebook

🎤 TEDx Talk ‘How To Multiply Your Time’ by Rory Vaden

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

🎯 Download your FREE Win the Day action plan

Inspiring quotes in this episode:
  • "Personal branding is simply the digitization of your reputation." — Rory Vaden
  • "If you have diluted focus, you get diluted results." — Rory Vaden
  • "Multiple streams of income is the stupidest piece of advice. The way you get rich is by having one amazing stream of income. Once you are rich, then you diversify." — Rory Vaden
  • "I started getting hired as a speaker because I was solving a problem." — Rory Vaden
  • "Find your uniqueness and exploit it in the service of others." — Rory Vaden
  • "You are most powerfully positioned to serve the person you once were." — Rory Vaden
  • "Your credibility comes from asking: what setbacks have I survived?" — Rory Vaden
  • "Most people cannot answer the question: what problem do you solve in one word? That's why they struggle — because if you're not clear on it, there's no way your customers are." — Rory Vaden
  • "People are drawn more to someone who markets the problem than someone who markets the solution." — Rory Vaden
  • "There is no fear once the mission to serve becomes clear." — Rory Vaden
  • "The best form of marketing is a changed life." — Rory Vaden
  • "Stop thinking about yourself and your story and start thinking about the people that your story can help." — Rory Vaden
  • "If you focus on serving your current audience in a deeper way, your customer force will become your sales force." — Rory Vaden
  • "You always get paid for how much value you create." — Rory Vaden
  • "If you create enough value for people, the money will show up." — Rory Vaden
  • "I take my thoughts captive the moment I wake up." — Rory Vaden
  • "To multiply your time, spend time on things today that create more time tomorrow." — Rory Vaden
  • "80% done right by someone else is better than 100% done right by you." — Rory Vaden
  • "If you have enough money to solve a problem, you don't have a problem." — Rory Vaden
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