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Episode 290

The Values Blueprint with Rich Christiansen | Win the Day
June 30, 2026
Rich Christiansen is a Wall Street Journal bestselling author, creator of Legado Family Framework, author of The Values Blueprint, and founder of 16 multimillion-dollar businesses.
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In this episode of Win the Day:

"Until you make the unconscious conscious, it will direct your life and you will call it fate." — Carl Jung

Today we’re sitting down with Rich Christiansen who I’ve become a great admirer of for his values blueprint, family philosophy, and general approach to building a life and career you love.

This is his second appearance on the podcast. In our first conversation, Episode 230, Rich shared his personal story of growing up, detailed his upbringing being the “eyes” for his father who was a highly successful lawyer—despite being blind—and the shocking personal discovery he made at age 53.

Rich also introduced the Legado Family Framework, specifically the rites of passage he designed for his children to build resilience, financial independence, and ensure the continued success of his family for generations to come.

We went through his "addiction" to business creation—as founder of 51 companies—and his transition toward "facing his dragons" to find inner peace.

In today’s episode:

  • How to determine your values—and live by them
  • Why most people never reach their full potential
  • What it means to live a life of alignment
  • How you can be the catalyst for generational wealth and success for your family.

Let’s WIN THE DAY with Rich Christiansen!

Timestamps

00:00 Meet Rich Christiansen: the Values Blueprint and building a lasting family legacy
1:49 Interview starts
3:00 The "5-year-old dragon": how childhood trauma quietly runs your life
4:25 Why even Oprah, presidents, and world leaders ask "Am I enough?"
6:55 Why the family unit is falling apart — and how to rebuild it
10:16 How to define your values (and why you must know what you stand against)
12:15 The "trick questions" that reveal who really shares your values
15:08 Why saying no is the real key to success
15:56 How to teach a 16-year-old their values when no one ever modeled it
18:09 Why you should never preach values — you create lived experiences instead
20:08 The Pumpkin Patch story: how Rich Christiansen taught his grandkids 5 life lessons without saying a word
27:48 How to build rites of passage that shape who your kids become
30:12 Why your personal, family, and business values must all align: the 4 loops you need for a life of flow
32:54 Why value-screening matters more than hiring someone smart and likable
35:40 Three ways to repair a relationship when preaching isn't working
37:23 The danger of false praise (and what genuine affirmation looks like)
39:22 How to know when you've got the right values in place
41:08 How to build a "superpower" marriage instead of constant friction
44:26 How to repair a strained relationship with your child (or parent)
47:33 Why love without consequences isn't really love
49:15 Why we're all coping — and how to support someone without carrying them
51:22 Rocket Round: Rich Christiansen on Qigong, grandparenting, and being remembered

 

Resources / links mentioned:

🎯 What’s the ONE thing the world’s top performers do to Win the Day? Download your free playbook ‘50 Ways to Win the Day’ and find out

💡 Download your Values Workbook for the exact process Rich uses in his 1-on-1 sessions to calm the chaos and see the world with clarity (for 10% off, use coupon code: WinTheDay) 

🎁 Get your free Values Blueprint video course

⚡ Rich Christiansen website

📷 Rich Christiansen Instagram

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • "When you get behind the layers, the ultimate human question is, 'Am I enough?' And our ultimate need is to be felt, seen, and heard." — Rich Christiansen
  • "We can't completely de-masculate and tear men apart. Societally, we need sovereign queens and sovereign kings, both standing in power." — Rich Christiansen
  • "If your significant other doesn't drive you completely crazy, they're not doing their job. If they don’t, your children are guaranteed to unravel you. That's their job, is to get you more patient, temperate, expand your soul. Because I really think that's why we're down here is soul expansion, tension, and to build more soul character." — Rich Christiansen
  • "Do the right thing, damn the torpedo." — Rich Christiansen
  • "If it's 5 minutes of 'I' without a 'we' in there, you know what? We're probably not a great alignment fit." — Rich Christiansen
  • "We have to have the courage to say no. It's actually very appropriate to screen people out. It doesn't mean you can't be friendly, but not necessarily deep friends. Deep true trust takes time to develop." — Rich Christiansen
  • "It's not until we really get clear on our own values and what we stand for, then we can link it with our significant other." — Rich Christiansen
  • "What do most sons crave from their fathers? It's 'You're enough.' Say, 'You're a man now. You’ve got this. I believe in you.'" — Rich Christiansen
  • "Most dysfunction with young women and their mothers come from the mothers not cutting the apron strings. So cut the apron strings. Let them be their own vibrant woman, and then stand in support. I like to call that, 'Hold, don't carry.' We can hold the space with them, but we don't have to carry the burden and take it away. It diminishes them." — Rich Christiansen
  • "In our family, the ones we removed were guilt, shame, and scarcity. So no, we don't do that. We extracted that out and we're not going to engage in addictive behaviors. In this family, it's expected to have this value base and not be in that state." — Rich Christiansen
  • "We're all coping the best we can. We’ve got to stand by individuals in their challenge, but not carry it." — Rich Christiansen
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