In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.”

Eric Hoffer

Our guest today is a Hall of Fame keynote speaker, bestselling author of 10+ books, and is in high demand from some of the world’s most recognized companies to help them transform their customer experience. 

But you probably know Simon T. Bailey from the Goalcast video that went viral in 2018 and has since amassed almost 100 million views:

Simon’s SPARK framework is based on 30+ years’ experience in the hospitality industry, which included working as Sales Director for the Disney Institute, based at Walt Disney World Resort. He was recently awarded a Doctorate of Science in Business Administration for his global impact. 

Simon’s purpose is to disrupt people’s mental habits so they can lead countries, companies, and communities differently.

And, as I’m sure you’ll notice (if you're watching this episode on YouTube), there’s a level of authenticity, positivity, and calm in Simon that creates an immediate connection. 


Check out the YouTube or podcast version where Simon T. Bailey does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more🚀


In this interview, we’ll go through:

Before we begin, remember that the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode, share it with them right now. 

Let’s WIN THE DAY with Simon T. Bailey!

James Whittaker:
Great to see you my friend, thanks so much for coming on the Win the Day Show.

Simon T. Bailey:
Good to see you as well, thank you for having me.

Also, a big shout out to Dave Wildasin and the team at Sound Wisdom for reconnecting us. I know in addition to an amazing energy, there's going to be a lot of great insights from you today!

Can you take us right back to your teenage years? How was your experience at high school and what did success look like to you growing up?

I was a total failure! I was in the bottom half of the class that made the top half of the class possible, if the truth be told. My freshman year I failed all the classes. I went out for sports, got cut from the football team, cut from the basketball team. Went out for track and field, they said, "You're too slow, maybe try cross country." If I was in Texas right now, even though I live in Florida, they would say bless my little heart!

I ended up moving to another school, because my parents decided I needed a fresh start. That's where I met my English teacher Miss Rita Lankes, and she said to me, "Young man, I want you to write a speech and give it before the entire school." And that changed the trajectory of my life.

So that was the foundation for the speaking career, right then and there!?

Totally.

Wow. It never ceases to amaze me how having one person believe in you can completely change the the course of a life.

We put so much pressure on kids at such a young age to figure out what they want to do for the rest of their lives, when there's a very good chance — it sounds like it was for you, it certainly was for me — that they don't even know who they are at that point. How did your personal experiences in high school shape the way that you parented your own children through that phase?

Well, I'll be the first one to say, I was guilty of that. I've been saying to my children, "What do you want to be when you grow up?" And I recently had to apologize to them and say, "That's the wrong question." In a world of artificial intelligence, automation and Alexa, the question is, "What problem have YOU been created to solve?"

The question is, "What problem have you been created to solve?"

I had to apologize to my children because I was doing that very thing to them. And I think for me, what happened in high school, once I found my swim lane, number one, it built my confidence. Number two, it gave me the ability to wake up every single day to say, "This is something that I'm really good at." And then number three, I stopped comparing myself to everyone else. And that has really informed who I've become as an adult.

Can you take us into that moment when for the first time you truly felt like you could do anything that you set your mind to — that you actually had so much more power than you had ever given yourself credit for?

I think when I finally stopped feeling sorry for myself about following the traditional path of finishing college in four years. It took me 10 years. And once I realized I didn't have to do it the way everyone else had done it or the way everyone else said it should be done, I woke up and said, "Light bulb moment. That's it! When everybody zigs, I should zag." Conformity robs you of creativity. It's recognizing I had that power when I had the epiphany to say, "I'm good, I'm okay."

How much of an attribute is having a creative mind, even if you maybe are not doing the right things as far as your teachers or parents are concerned? Is that a really valuable skill for people to move forward with in the world that we're in?

Yes. In fact, LinkedIn says the number one skill that's required by entrepreneurs and individuals right now is creativity. Number two, adaptability. Number three, collaboration. But that creative ability gives you the choice to figure it out, to say, "How can I see what others don't see?"

Conformity robs you of creativity.

It taps into your imagination, that invisible world, where you begin to ask questions and become curious. And the moment you say, "How can we? What if?" It opens up a whole array of options to you.

You served as sales director for the Disney Institute based at the Walt Disney World Resort. What magic did you learn being part of the renowned Walt Disney family?

I learned three things:

  1. It's all about plussing up the experience. Plussing up the experience, as you know, is that when the animators are creating things, they look for that little something extra that's phenomenal.
  2. Train for success. Training doesn't fix what an entrepreneur, leader or business owner doesn't catch. So, Disney takes twice as long to hire someone because they realize that families have saved thousands of dollars to maybe come to Disney for once in their lifetime. So, they got to get it right.
  3. Never, ever settle for anything that's less than excellent. If you can't do it right and you won't spend the money, don't do it at all. Because if you try to cut a corner here, cut a corner there, it ends up catching up with you. Make the investment on the front end, and it'll pay off in the long run.

Yeah, it reminds me of that mantra "Everything is everything" which I'm sure you've probably heard about as well. It's so powerful.

Your SPARK Formula is really interesting, and you created it after spending more than 30 years in hospitality and specializing in the customer experience. When it comes to the customer experience today, what are the biggest mistakes that you see business owners make?

I'll give you an example. I took my car to be serviced at an auto dealership. When I completed the service appointment, the gentleman says to me, "Hey, you're going to get a link with a survey, if you can't give me a five, don't fill it out. Call me back and let me know." And I was like, "Dude, dude, that's not the behavior that they want you to have!"

You might go out of business, but they're going to have all five stars on the survey!

But think about it, the five stars was tied to him probably getting a bonus, getting his paycheck. And if it wasn't a five, his boss would have a meeting with him. That's wrong. That's not the behavior or mindset you want.

What about business owners out there who say, "Look, I just don't have the money or the resources to be able to focus so much on that customer experience."? Is having an amazing customer experience almost a prerequisite for anyone who wants to be in business in 2021 and beyond?

Absolutely. Every business owner has to begin to embed the chip of what great service looks like. Because if you don't, you pay for it in the end. Here's why. You become very transactional in dealing with customers. And customers can easily sense that they are seen as a dollar sign, not a long-term relationship. Because when it's a long-term relationship, you're looking for opportunities to exceed their expectation and make sure that they come back and that they Yelp about your brand.

Every business owner has to begin to embed the chip of what great service looks like.

The second thing is, everyone that works with you realizes you have a 'don't care' attitude, just give them whatever. And that's the attitude that they're going to have. Because it's not important to you, it's not important to them. And then sadly, customers begin to tell their friends about the experience that they did or did not receive from your brand.

Yeah, and it's much easier to spend that time on retaining an existing customer, rather than go and find a new one, right?

Yes, that's what all the research says.

You mentioned a bad example before. Aside from Disney, what other companies out there do you see who are doing it really well from the customer experience side?

I think T-Mobile does it right. I learned from T-Mobile that customer service is a department, but customer love is a mindset. And that customer love mindset looks for a way to say how do I own the customer experience? If I hear it, I own it. And I solve their problem quicker and faster and do it with a smile. I think the other thing that I learned from T-Mobile is finding a way to say yes, instead of no. Because when you find a way to say yes and go above and beyond, that customer's forever grateful.

How do you go about injecting the human as early as possible in the customer experience side with balancing profitability? There are some companies out there who drive me completely bonkers because I know a human can resolve the issue in five seconds, but sometimes the automated voice, the machine, can't even figure out what you're saying or where to direct you. You can spend 45 minutes waiting, when the very reason you're calling is because they billed you incorrectly in the first place!

Obviously the companies need to be profitable. How do they balance that profitability with providing a great customer experience?

They've got to listen to the voice of the customer and then actually do something about it. It's not as if customers don't give feedback digitally and online. Some companies just don't care. And they don't do anything about it. So, they kind of do the window dressing of, "Hey, we're concerned about customer satisfaction." That's a smoke screen. Underneath it all, they don't do anything about it. And then eventually it catches up with them because you realize online reviews are kind of on there forever. Then people really say, "They tell us they believe in great customer service, but they don't live it." And customers will see that disconnect and stop doing business with that business.

I believe companies who are really committed and businesses that are really committed, they are the ones who will win in the end.

Yeah, and I bet they're led by great people. People like Keith Ferrazzi, who joined us on the show for Episode 30, he's the number one New York Times best selling author of books like Never Eat Alone, talks about that often.

If you had to really narrow in on the Simon T. Bailey brilliance, what one or two attributes would you say have made you so successful and contributed to that prolonged success that you enjoy today?

First of all, I really care about people; I really care about those that I serve. It's just not lip service.

The second thing is I still operate with that Disney mindset. And it's look for an opportunity to create a magic moment, whatever that might be for the customer. It's in delivering consistency. It's in delivering consistency and I know that's not some big a-ha, but it's delivering consistency every single day. Not because I have to, but because I want to. And our team, that's just how we roll. That's what we do.

Yeah, and that builds trust. It means that if anyone is looking for someone else and you have an opportunity to fill that, they're going to say, "Simon and his team are a perfect fit to come on board." Without you having to do anything, you've got a whole bunch of frontline brand advocates out there to start driving business your way.

Totally.

As we mentioned earlier, you're an incredibly skilled speaker. Yet, people see the end result, but they don't see the reps behind the scenes. They don't see the years it takes of mastery of that craft to get to being able to seamlessly deliver a presentation in front of tens of thousands of people.

How did you turn yourself into a masterful speaker? And how has that skill aided your career?

One day I woke up and I decided to be myself. I realized that I had listened to Zig Ziglar, Jim Rohn, Mark Victor Hanson, and Les Brown and all of the greats. And there was a piece of them in me, but you never got to me. So, one day I had the epiphany, and I said, "You know what, I'm just going to be me. I'm going to be my authentic self and I'm going to show up and tell my story and be in that moment." That's when everything totally shifted.

There comes a time when you no longer want to be an annoying echo, but you want to be an original voice.

John Mason, who wrote the book An Enemy Called Average, says, "Most people are born originals, but they die copies." And I was tired of being a copy, or as I said at the National Speakers Association almost 15 years ago when I was blessed with the opportunity to be the opening keynote speaker, I said, "There comes a time when you no longer want to be an annoying echo, but you want to be an original voice." And that was my wake up call to really begin to understand how to be my authentic self.

What is your process to get in your optimal state before you walk out on stage?

I think remembering what my therapist told me a few years ago as I was on this journey. Her advice to me was, "Whatever you don't deal with will eventually deal with you and will show up on stage!" And I was like, "Hmm." So, a part of my process is to always go within and say, "How do I serve, how do I connect and how do I leave it all on the stage?" Literally that's the process that I'm going through in my mind.

I don't know if you've ever been to Italy before and gone to the Sistine Chapel. But when you walk into the Sistine Chapel and you see what Michelangelo did, you're kind of like, "How in the world did someone do this?"

And the reason I share this with you is because after I saw the Sistine Chapel, I just said a little prayer. I said, "God, before I go on this stage, would you simply speak through me like you painted the Sistine Chapel through Michelangelo?" That's my prayer. And I just release it and every place we go I'm never disappointed. Because it's not me, it's the light, life and love of God that comes through me.

Yeah, and I bet that removes any element of ego that you have a result of that?

Totally! It's so not about me.

People often think, "How do I get in the state to be the hero?" But on stage, and in many other forums, it's not about being the hero. As you said, it's about the opportunity to serve, to connect, and to give people valuable takeaways that they can use in their own way.

And I bet that probably removes a little bit of the nervous side too, since you're out there as a conduit to serve, to help people help themselves. It's going to be a much better outcome when you can step into that energy.

Totally. I've had opportunities when the PowerPoint didn't work, where the mic was cut, and I had to switch to a handheld. And what I realized in that moment, you know what, here I am, this is real time. I'm perfectly imperfect, I'm flawed, I've made more mistakes than I can count on both hands. And when I decided to come alongside the audience from that standpoint, it made me more human and more relatable. Because I wasn't trying to stand up and be so perfect.

Things will happen. How do you show up in the moment, in that human moment, and still be real with individuals?

Being a leader on stage is about the best thing that you can do, I believe, to build your influence at scale. What are the biggest mistakes you see amateur speakers make who want to get to that next level?

Number one, trying to tell the audience everything you know. If it's Googleable, they don't need to hear it from you. But what's your insight into what information you are presenting?

The second thing is trying to do all that those who have gone before you said, "You got to do this," and, "You got to do that." What happens is you end up being a floor lamp of diffused energy that's pulled in a million different directions. You never become laser focused. And I made that mistake, so I'm not saying anything out of school here.

And I think the third thing that amateur speakers make is they feel that they have to say yes to everything in order to get established. There are some things that you should maybe turn down and pass onto others who are truly that subject matter expert. And because of the law of reciprocity, what goes around comes around, you give it away and another door will open for you to walk through that was meant for you. I can't tell you how many times we have just turned things down. I said, "That's not my fit, that's not what I do. But let me refer you to someone." And totally being okay and letting that go.

You've spent decades shifting people into their brilliance. How can someone find their purpose and how important is that purpose in long-term success and happiness?

Finding your purpose is starting with what's right in front of you. So many times people think they have to do something really big outside of themselves. And it could simply mean walking outside your door and asking your neighbor, "How can I serve you? What is it that you need?" That's where your purpose starts.

Purpose is so critically important because purpose gives you hope that wakes you up to live better tomorrow than you did yesterday. I think everyone has to really begin to think about am I living on purpose, have I tapped into my universal assignment? And if I haven't, why not? And that's where people have to start.

Purpose is so critically important because purpose gives you hope that wakes you up to live better tomorrow than you did yesterday.

Because the moment you find a purpose, you are never late, you're always early. When you find your purpose, everyone that comes into your quantum field, they know that you're in the zone. When you find your purpose, it's not about what you can get in the form of money, but it's about what you can give.

When you find your purpose, you tap into kindness, love, and goodness. Because any person that is truly living their purpose, they realize that I can eradicate evilness and hatred on the planet by coming from a place of love. Because love starts with you. And when you're in your purpose, you have found your deeper love and people can feel it and connect with it and sense it every time you open your mouth or whatever you're doing.

A big part of my work is moving people away from wanting to be a spectator in life into being more of a participant in life. In your experience, do you feel that the thing that holds people back from really wanting to serve others and lean into their purpose is because they're so caught up thinking that changing the world is an insurmountable task so why bother?

That little task that you mentioned of being able to walk outside your door, and whether it's your neighbor or a friend or someone else in your network, just being proactive about asking how you can serve them. That's a really great way that they can start to participate.

Absolutely. It's taking that bold action to say, "I start with myself, I ask my neighbor, then together we impact the community, the community impacts the city, the city impacts the state, the state impacts the nation." But so many want to change the nation and they haven't started with themselves. But if I start with myself, we may change the nation. I believe that that bold action every single day consistently in a straight line, one direction saying, "Here's what I'm going to do today."

Bold action every single day, that's why you're on the Win the Day podcast, Simon! I love it, my friend.

One of my favorite quotes of yours is, "Brilliance is a decision." What is your process to get someone out of a victim mindset (e.g. "I can't") and into more of a growth mindset (e.g. "I can")? How can we shift people to actually be accountable, to empower themselves to take ownership of their circumstances so they can not only unlock their potential, but they can also sustain it for a long period of time?

Everyone listening to us right now should go and get a sheet of paper and imagine that a story is about to be written about you because your picture is going to be on the cover of Time Magazine as one of the top 100 most inspirational people in the world. What would you say in this interview?

And I want you to write out all the questions, all the answers. If you have photos, incorporate that into this story of you. The moment you do that, what you're actually doing is you are reframing whatever you've been through, to get a snapshot of what you're going to. Because the moment you begin to focus on what you're going to, you stop worrying about what you're going through.

The moment you begin to focus on what you're going to, you stop worrying about what you're going through.

Every person listening to us right now, you rewrite and reframe the story, as James Allen talked about hundreds of years ago, as if it's already happening. Because this life is not a do over, this is not a dress rehearsal, you can't get back the last year. It's gone. However, it's informed who you are becoming. And I believe when you come for this mindset, you literally live on fire every single day to say, "I can't wait to attack the day."

Powerful stuff, Simon!

Out of all the people that you've worked with, is there a particular transformation that you're most proud of?

Oh my goodness, I have had almost a dozen people who have reached out to me over the last few years to say that they have increased their income to six figures, many have increased their income to seven or eight figures because of something they read, saw, or some coaching that we did. And I've just been humbled by that.

When I started this journey and left Disney, I wasn't sure this was going to work. I believed that it was going to work, but I didn't know these people would show up with these results. And I think what's even more powerful, many of them have understood the power of a good mitzvah, the ability to give a deed, to help someone else, to give a hand up and not just a hand out. And that just absolutely blesses my heart. Because I think that is so important to reach back and pull somebody forward.

In 2018, a video of you on Goalcast absolutely blew up. In it, you spoke about the relationship with your family and how the wrong focus almost cost you everything. How did it feel to see that video just with such a powerful message just spread like wildfire?

It's humbling because it was totally organic. No boosting, no strategic meeting to say, "Guess what? We're going to make this go viral." It's humbling because when you tell the truth, you don't have to remember what you said.

I have received thousands of comments from men who say, "I now understand what my wife was trying to tell me." And guys who perhaps they're a little bit further down the path and they said, "You know what, I wish I would have done something differently." I had a guy reached out to me, he says, "Hey, I'm on the verge of divorce. I watched the video." We were trading Instagram messages back and forth, and I said, "Make sure you get in counseling, try to save your marriage. You don't have to go through what I went through." It's been very, very humbling because I didn't see it coming.

I double down on being a better dad first, a business person second.

But one of the things that even to this day, I double down on being a better dad first, a business person second. Because it makes no sense to stand on a stage to tell anyone anything, and your house is jacked up. I think it's so critically important every single day to continue to do the work. I just want to be a better dad. That's my focus.

A metaphor you use in that video is that people put their ladder up against the wrong wall. In a digital world that's moving at such a frenetic pace, how can people figure out what wall they need to put their ladder up against? And how often should they check in to make sure their ladder is still up against the right wall?

I think number one, it's starting with what are your priorities: what's most important to you? Is it quality time with family?

Second, being intentional every single day to check in, to ask, "How are you doing? What's going on? What can I do?" And schedule an appointment. I know this sounds so crazy, but block your time to say, "You know what, this is family time. That's it." Point in case, my daughter who just finished her first year of college started a job. We decided that it's not time for you to get a car yet, so I'm going to take you to work. And I've had to fit it in my schedule between everything that I've got going on. But can I tell you, it's that ride to work that she and I get a chance to talk and catch up. And she's telling me about her world. That's what it's about right there.

There's a quote that I've seen you post that says, "In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists." What does that quote mean to you?

First of all, let me give credit to Eric Hoffer, who is a noted philosopher, that is his original quote that I share. What that simply means to me is that wherever we are right now, we have to continue to learn and unlearn. And begin to ask ourselves, "The learning that I had last year, I may want broadband results, but am I using dial up methods when it comes to staying on the edge of where things are going?"

I'm constantly channeling, saying, "Okay, we got to move in this direction." And the team knows that I have probably an idea a minute because of something that I learn or something that I'm interested in! And I'm like, "Okay, let's blow up what we're doing and let's do this." Because I think you understand, in the words of John Maxwell, how to fail forward by learning and trying something, not just sitting and waiting for it to come to you.

On this show, we like to keep it pretty real from a mental health perspective, especially because of what's been happening in the world recently. If you're open to answering this question, is there a particularly dark day that stands out for you, where you really questioned who you were or what you were doing on this planet?

Yeah. Obviously when the pandemic happened, I lost six figures worth of business within seven days. And it becomes very real when you have two kids in college and you're paying alimony. And it's kind of like okay, "Uh oh, what are we going to do here?" And the phone's not ringing, leads were not coming.

For a moment, if the truth be told, I got bitter. But then I said, "I got to live out what I teach and it's time to get better." So, we decided to host a series of virtual events free of charge called Spark Hope. And we had almost 1,000 people show up over the course of just a few weeks. And we decided that we would give to the World Central Kitchen and a number of nonprofits. We said, "Hey, here is the link, go and donate."

So, even in the midst of feeling like my business has just disappeared, I said, "How do we lift others up? How do we care and share?" And the moment we did it, all of a sudden, something just happened inside of me to say we're going to get through this. Because hope is a super power.

On your best day, when you're in your most optimal state, what is an affirmation that you would write on a flashcard that you could show yourself on your worst day?

I am Simon T. Bailey, I am brilliant, I am loved, I am cared for. And every single day, in every way, I am brilliant.


Check out the YouTube or podcast version where Simon T. Bailey does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more🚀


Bravo!

As we mentioned earlier, relationships have been the single biggest forced multiplier for you and I to get to where we are today and all of the opportunities that we've attracted and continued to attract. What can people do to start identifying the right relationships to focus on, and how can they leverage them for long-term, mutually beneficial gain?

I think if there's a relationship you really want to connect with, think about the value that you can bring to that relationship. Just don't go up with hat in hand saying, "Can you help me?" Coming from that place to say, "How can I be in service to you?" That's the first thing.

The second thing is when you're looking to establish a relationship, do more than what is asked for. Find a way to go that extra inch. I had someone who I've gotten to know over the last few years and he has more money than he knows what to do with. But his birthday was coming up, so we decided to make a donation to a charity that he supports. And we just did it and a note was sent from the charity to him that we made this donation, we heard from him, he was elated. He reached out and said, "What can I do for you?" It's always just looking for another way to build that relationship.

When you're looking to establish a relationship, do more than what is asked for.

And I think the third thing to consider is to go back to a relationship who has given you feedback or advice and say, "Here's what I did, here was the impact," and, "Thank you. What can I do to return the favor?"

We have two questions now from the Win the Day community. We've got Danny in Sydney, Australia who asked, "What did you do with your children from a young age to build positive relationships, establish resilience, and put them on the right path?"

I took my children as many times as I could, on trips with me, to expose them to the world. The kids have been to Hong Kong, they've been to Singapore, and just exposing them to what's possible.

The second thing is a couple summers ago, I actually hired my kids to work for the company. They had to listen to podcasts, read books, read articles, watch videos that I had sent to them already curated, and then write a report. It was my sneaky way of them hearing the best of the best from others, instead of dad telling them! And I paid them.

We had another question from the Win the Day community, from Will in Brisbane, Australia. Will asked, "How do you make time for the special moments, when you've got both work pressures and life pressures and you know you can't drop the ball on either of them?"

Yeah. I would say well first of all, I love Brisbane, Melbourne, Sydney! I've been to all three places. Australia is one of my favorite places in the world. Great food in Melbourne, by the way.

Great food and coffee, too!

I have an app called the Day One Journal that I use. And in that app, I'm constantly tracking how am I doing? What am I going to accomplish that day? And I might write down a word or two, but it informs my state of thinking and it sets the tone for the day. I just looked at my Day One Journal app, and I have almost 1,000 entries in it. Because it's that habit of going to it and seeing where I was this time last year, the year before, that allows me to say, "Here's how we're getting better." But then the second thing, it also holds me accountable to say, "You know what, you've been stuck in this rut of thinking and it's time to shift gears and think in a new way."

Final question, what's one thing you do to win the day?

Every single day, wake up and I take a deep breath. And I say, "I am so glad that I have this day in front of me." Because somebody laid down last night and they didn't wake up this morning. So, the ability to pay attention to your breathing and getting centered, that's how you win the day, every day.


Resources / links mentioned:

⚡ Simon T. Bailey website.

📙 Shift Your Brilliance by Simon T. Bailey.

✔️ Simon T. Bailey on LinkedIn.

📝 Simon T. Bailey on Facebook.

📷 Simon T. Bailey on Instagram.

🚀 Win the Day group on Facebook.

📚 An Enemy Called Average by John Mason.

💚 The Go-Giver by Bob Burg.

🎙️ Have a podcast of your own and want to learn how to monetize it? Learn more about We Are Members, the world's #1 community for podcasters who want to generate attention, engagement, and sales for their podcast.

Success consists of going from failure to failure without loss of enthusiasm.”

Winston Churchill

Our guest today is a New York Times bestselling author, former professional athlete, and the founder / CEO of Healthpreneur®. As one of the world’s top business strategists, Yuri Elkaim has helped more than half a million people to take ownership of their health.

And his pathway to health and business seemed inevitable. After dealing with a host of health issues as a teenager, Yuri eventually lost all of his hair at 17 years old to an autoimmune condition. This, along with his passion for sports (which led him down the path of playing professional soccer in his early 20s), propelled him into the health and fitness field.

Yuri’s authentic and caring approach allowed him to build a successful online health empire, while providing him the platform to write three bestselling books and share his message on major media outlets such as Dr. Oz and The Doctors. In 2018, after 13 years at the helm, Yuri sold this health business to focus on Healthpreneur® full time.

With Healthpreneur®, Yuri and his world-class team help health professionals and coaches leverage the internet to turn their expertise into high 6- and 7-figure virtual practices that create transformative results for more people without the grind.

Healthpreneur®’s mission is to help health entrepreneurs make their dreams happen in the service of others and eventually leave a legacy where every man, woman, and child has the opportunity to become the best version of themselves so that they can wake up each day with purpose, contribute through meaningful work that feels like play, and live freely and abundantly.

In this episode, we’ll go through:

Yuri is a super accomplished guy and there's a ton of value in this one.

Before we begin, remember that the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode, share it with them right now. 

Let’s WIN THE DAY with Yuri Elkaim!

🎞️ For the video interview, click here.


Resources / links mentioned:

⚡ Healthpreneur website.

📙 The Strong60 by Yuri Elkaim.

📝 Healthpreneur on Facebook.

📷 Healthpreneur on Instagram.

🎥 Win the Day with Gabby Reece (Ep 43).

🎢 The Dip by Seth Godin.

📖 The ONE Thing by Gary Keller.

🎙️ Have a podcast of your own and want to learn how to monetize it? Learn more about We Are Members, the world's #1 community for podcasters who want to generate attention, engagement, and sales for their podcast.

Success consists of going from failure to failure without loss of enthusiasm.”

Winston Churchill

Our guest today is a New York Times bestselling author, former professional athlete, and the founder / CEO of Healthpreneur®. As one of the world’s top business strategists, Yuri Elkaim has helped more than half a million people to take ownership of their health.

And his pathway to health and business seemed inevitable. After dealing with a host of health issues as a teenager, Yuri eventually lost all of his hair at 17 years old to an autoimmune condition. This, along with his passion for sports (which led him down the path of playing professional soccer in his early 20s), propelled him into the health and fitness field.

Yuri’s authentic and caring approach allowed him to build a successful online health empire, while providing him the platform to write three bestselling books and share his message on major media outlets such as Dr. Oz and The Doctors. In 2018, after 13 years at the helm, Yuri sold this health business to focus on Healthpreneur® full time.

With Healthpreneur, Yuri and his team help health professionals and coaches leverage the internet to turn their expertise into high 6- and 7-figure virtual practices that create transformative results for more people without the grind.

Healthpreneur’s mission is to help health entrepreneurs make their dreams happen in the service of others and eventually leave a legacy where every man, woman, and child has the opportunity to become the best version of themselves so that they can wake up each day with purpose, contribute through meaningful work that feels like play, and live freely and abundantly.


Check out the YouTube or podcast version where Yuri Elkaim does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more🚀


In this episode, we’ll go through:

Yuri is a super accomplished guy and I know you’ll get a ton of value out of this one.

Before we begin, remember that the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode, share it with them right now. 

Let’s WIN THE DAY with Yuri Elkaim!

James Whittaker:
Yuri, great to see you my friend. Thanks so much for coming on the Win the Day Show.

Yuri Elkaim:
Absolutely James. Thanks for having me buddy. It's good to be here.

You've had some big wins in the holistic health space, and it's also what changed your life. But there's so much misinformation about health, particularly these days with the internet and the rise of influencers who mightn't have the necessary qualifications for the advice they're providing.

To kick things off, are there any myths that need to be busted about exactly what holistic health is?

How much time do you have!? We could be here for a long time. When I got into nutrition, the deeper I went into it, the more I realized I had no clue what was going on. And the thing is there's so many different approaches, and I think every one of them can work for different people. I found an approach that worked for me which was mostly plant-based, and I just felt the best. But I also know that there's a huge population of the earth that is very keto based, animal product based, and that's totally fine.

In my journey of having done that for so long, I came to realize that you need to do what's best for you. And part of that is experimenting with different things to find out what's going to resonate most with you. But I think even beyond our food choices is the energetic intention, or the energy that we feel in that pursuit.

Do what's best for you.

If you're sitting down and having a supposedly healthy meal, and you feel shame or guilt around that food because it's not organic or perfect enough, there's an energy around that's not going to be great for your body. Contrast that with someone who's going to have a beautiful grass fed burger with zero shame and guilt, and enjoying that. In short, it's not just what you eat, but it's how you approach what you eat. That was a big thing that I learned over the years, and that's how I approach a lot of my stuff now. I'm less fanatical about my diet now than I was back in the day, because I've recognized how important that energy and that intention is.

Just before your 17th birthday you noticed significant hair loss, and were subsequently diagnosed with the autoimmune condition alopecia. Can you take us into those circumstances and how it changed your mindset at the time?

Yeah, I think it was the Universe's way of giving me a bit of a kick in the ass to be honest with you! At the time, I was like the jock in a stereotypical high school movie. But I was nice to most people except my brother. I was a bit of a Grinch to my younger brother and I think the universe said, "Dude, we've had enough of this. Here's your payback."

My brother would tease me and he teases me now, "Hey, remember back in the day when you used to spend 30 minutes in the bathroom doing your hair?" And I was like, "Yeah. Good days." Just for context, my dad's Moroccan so there's a lot of hair, bushy eyebrows, hair all over. And in the space of a couple of weeks all of it was gone. And it was weird because I was in my last year of high school, and just seeing how people looked at me was kind of odd. They were like, "What's wrong with this guy? He looks like an alien or is he going through chemo, or whatever?" That really again was awkward, but I think I handled it pretty well. And I think I've always been very mature, even from a young age.

That experience really allowed me to recognize it's only hair man, come on, there's far worse that could be happening. I had friends and family members who were like, "Oh my God, is everything okay? It must be so hard for you." I was like, "Well, I mean, whatever, it's not the end of the world. There could be worse things." I think my perspective was really helpful. But it was also in retrospect a blessing, because that was the impetus that really got me into the health space. Because the solution the medical community had was, "We'll just inject your head with cortisone." I'm like, "Are you for real?" I didn't really get any solid answers medically. And that really prompted me into studying kinesiology, because I had a really big passion for soccer and fitness, and then nutrition to learn more about what was happening in my body.

And those two things really made a huge difference for me. I was able to regrow my hair back when I was 24, because of a lot of the changes I was making from a dietary perspective. I obviously don't have any hair now, that's because a number of years ago, long story short, took my son to the doctor, my doctor's like, "Hey, while you're here, why don't you just get a tetanus shot or a booster?" I was like, "Sure." I didn't even question her and within two weeks my hair fell out again. I simply mention that so everyone knows what's going on, but who cares!? I don't really think about it anymore. And I think it's a blessing to be honest, because it's allowed me to put things into perspective and approach difficult situations with a lot more grace and perspective. That's kind of how it all started.

That attitude to adversity is critical and, in my experience, it's the most important difference between ordinary people and extraordinary achievers. And what I love about your journey is you really had to take the reins yourself. You had to dive deep into the holistic nutrition and health space to start uncovering some answers.

How was that condition not really on the radar of all the previous medical professionals you had seen? Why was it on you as an individual at the end of the day to try and figure out what the hell was going on?

I'm sure there were some tremendous health professionals out there who probably did have a solution, I just didn't know who they were at the time. My mom exposed me to a variety of practitioners, medical doctors, immunologists, traditional Chinese medicine... I actually remember going to a traditional Chinese medicine doctor and I remember having this weird concoction of tree bark, and I made this huge vat. It was a tea and I still remember the smell of it, it wasn't pleasant. And I remember drinking that for months and I don't know if that helped. I don't know. We tried all sorts of different stuff, but I think being relatively young, 16-ish, it's not like I was living on my own, I had my own resources to go to find my own stuff.

I just started really introspectively doing some thinking and research. This is back in the day when Encyclopedia Britannica was still the main thing. Google didn't exist, I don't think. Now it would have been a little bit of a different scenario, but it really inspired me to want to learn more about why was this happening. Because I didn't have any answers. If I went to the doctor and they're like, "Well, there's not much we can do but we can do this." I had really bad eczema growing up as well. And I always remember the solution to eczema was just putting more cortisone cream on, and it was never dealing with the root issue. That never really made sense to me and I really wanted to figure out what was going on.

It was never dealing with the root issue. That never really made sense to me.

And that's kind what eventually prompted me to get into these studies, and doing a lot more reading, research, and experimentation. Then I realized for a lot of medical doctors, they know what they know, and they're very good at diagnosing and prescribing, in a lot of cases, medication. There's others that are a little more holistic and functional based, and they might have an alternative point of view. I traditionally resonated more with that because growing up my body was pretty much a toxic wasteland from just very bad food choices because I didn't know better based on what I was exposed to — antibiotics, vaccines, it was ridiculous. As I started learning a lot of this stuff I was like, "Huh!? Maybe this is starting to make sense."

Then I said, "Well, what if I were to do this, and maybe eat a little bit better, and remove some of these problematic foods." That was the journey. It was just kind of learning, and experimenting, and seeing how my body responded. And I quickly recognized that how I felt was a really important indicator of the overall health of my body. Because I was really tired for a long time, half my life I spent sleeping pretty much.

And that's why I went on to write the book The All-Day Energy Diet, because as I made these changes the most profound difference I noticed instantaneously was my energy level was through the roof. And it just so happened that as that energy went up, my hair started coming back, my health improved and I was like, "Huh!? That's good to know. Energy first, those other outcomes second." That was one of the really big discoveries in my dream for sure.

There are people who have come on the podcast who are very well-regarded professionals. And a big trend that I've noticed them saying is that you are your best scientist. We had Dr. Michael Breus, one of the world's top sleep doctors, on the show. On the benefit of sleep trackers, Dr. Breus said, "I would argue that how you feel when you wake up is much better than any sleep tracker." Being able to experiment firsthand, and see in real-time how you're feeling, made a big difference to you.

You mentioned energy levels. I worry there are people out there who don't know that a healthier life actually awaits because of their information, their lack of energy, and any other symptoms that they might have, or just what they are used to. And as a result of that they don't know any different. I know this seems like a bit of a simple question, but how should a healthy person actually feel?

Good. A funny thing is I never really used to drink coffee. And I was like, "Caffeine is the devil." And I still think it's not that great. I don't know what happened, but along the way I started enjoying coffee. I'm now one of those guys who has a coffee every morning now! But back in the day when I wrote The All-Day Energy Diet and I was going through this whole process, I recognized how does it make sense that people say, "I can't start my day without a cup of coffee?" I don't understand how that's normal, that shouldn't be a thing. You should wake up and you should feel good. And if you want to have a coffee it's not because you have to have one to feel normal, it's because you want to have one.

I think most people don't know how good they can feel because they've never felt that. It's almost like The Truman Show, the movie with Jim Carrey. He's in his own world, and at that one point in the movie he walks up the stairs, and opens the door and there's something on the other side. It's like this whole thing has been a set. That's kind of how most people live. It's like we don't even know what's on the other side of the wall until we've been on the other side of the wall. And then it's like, "Oh, wow! I feel a thousand times better."

That's really important because any one of us can say, "Oh, do this and you'll feel better." But none of us clue into that until we actually experience it. And I think one of the things that I was always really espousing with our clients was do this for two weeks, just see how you feel. And then you can go back to the way you were eating before or not.

And at that point it's your choice. Just like, "Holy cow! Why would I want to go back and do what I was doing before if I feel this good?" At least now you can make a choice from a place of power where you've experienced it, and now you have the choice to go down your old path or the new path.

That's really powerful because it's coming from a place of you owning that, and having been exposed to how good you can feel. And now the responsibility of the choice is up to you based on that. Most people haven't even scratched the surface of how good they can feel. And I don't even think age matters, because we've had clients that have been in their seventies who in five days are feeling like new people, which is amazing.

Most people haven't even scratched the surface of how good they can feel.

At the very minimum, give yourself an opportunity to cut away some of the distractions and vices. And if it's uncomfortable, it's going to be uncomfortable, but just give yourself that opportunity to feel how good you can feel. Do it for a week or two and then be like, "Well, do I want to go back to the way I was before? Or should I continue on this way?" And then you can make a choice from there, but I think it's important to at least experience it once.

There are teenagers out there who might be naturally lean or more active. How do we get teenagers to start to understand that their health decisions have very real consequences and the earlier they can implement strong health rituals the better?

There needs to be some type of technology developed that can fast forward them to where they're 50. Because I was that guy. I was that guy, and I worked as a coach at the University of Toronto with the men's soccer program for seven years, so teenagers 17 to 21. And every year it's the same thing. I was the guy who ate McDonald's to get ready for a game. That was me when I was a teenager, and I was still a really good soccer player.

When I was coaching at the University of Toronto, one of my proudest legacies — if I can call it that — is the fact that instead of guys coming to the stadium with gummy bears and McDonald's, they were coming into the stadium with green juices because there was a vegetarian restaurant not too far away.

And a green juice is $10 so for a student that's not cheap. And it was really cool to see these teachings start to resonate. I was like, "My work here is done." What's the saying? Youth is wasted on the young, something like that. And that's the way it is. We don't realize how good we have it until we don't have it anymore. And I think we're like, "We're invincible when we're young." I've got four boys under 10, they never get tired. I'm thinking they're like dogs I can just wear them out, they just keep going! And that'd be cool if you could do that forever, but I think by the time you're 35, 40, things start to change a bit.

We don't realize how good we have it until we don't have it anymore.

I'm not too sure... I think there's a certain aspect of maturity that comes with it. I think there's certain teenagers who are a little bit more forward thinking, they're a bit more mature. They realize because they're a bit more tuned into themselves in performance that they can't get away with that forever. But I also do think a lot of high level athletes that they look up to can be really good role models. Because if you're growing up in the '70s and '80s, and your role models are John McEnroe's and... I love John McEnroe.

John Daly on the golf course!

Yeah, totally. It's a very different role model than the Novak Djokovic's, or the Roger Federer's, or other role models who are maybe be a bit healthier in the way that they approach the game. Christiano Ronaldo, these are all great examples of guys who are not just great athletes, but they live a very clean life. Those are great examples for teenagers who want to emulate in their footsteps. Again, whether they're athletes or not, I think it's important to have good role models that really espouse that, because we become a reflection of our environments.

My kids are getting into skateboarding and there's a skate park by our place. And I'm very fascinated by the culture of skateboarding. I think it's a really cool sport, I'm terrible at it, but kind of sitting there and observing it, it's like they all dress very similarly. They all have their Monster energy drinks. One guy last week, he's on a skateboard, he's got a cigarette in his mouth as he's going up the halfpipe. I'm like, "This is a very different culture. Or hopefully not role models that my kids will be exposed to." I think it's important to look at who our role models are and what that environment looks like.

Yeah, and helping encourage the discipline that can lead to the goals and outcomes that people want.

We had Gabby Reece on the show earlier this year, and she had some amazing insights, but one of the big ones she shared was that the best way for people if they're truly grateful about something is not to talk about it, but to actually take care of it to the best of your ability. Yet people want that magic bullet to success. People want to be able to lose 10 pounds of fat overnight, or gain 10 pounds of muscle in a week, or whatever it might be.

How do we actually get through to people the importance of sustainable change in such a transactional world when everyone just wants that magic bullet?

The same thing happens in business as well. I think it's what people are seeing. They're seeing the 'after' on Instagram for instance, but they don't see the journey. And I think that's a major issue, and it's something I was actually speaking to my clients this morning with about.

Seth Godin has a really good book on this topic called The Dip. And the whole idea is that there's very few people who are amazing at what they do. And they're more valuable because it's more scarce, there's fewer people that are at that level, like the Gabby Reece's, the Laird Hamilton's, etc. And the difference is that everyone says they want to do that. They want to become that person, but as soon as the dip happens, which is that, "Oh, this is hard" they give up.

The difference is that the select few recognize that either before or during, so they say, "I'm just going to keep going and figure it out until I get through that dip." That journey needs to be highlighted in some way, shape, or form in a way that it's not right now. And to be honest I don't know if that ever will be, because humans want what we want. We're very compelled by things that are new, and shiny, and alluring. Although we're inspired by courage on the journey, that's not the thing that really grabs our attention right away.

And I do think if you look at the example of P90X, which came into the market at a time where infomercials were promoting six-minute abs, and sauna belts, which are these overnight magic pills. And here comes P90X saying, "This will be the hardest thing you do for 90 days, but it's going to transform your body."

They've done pretty well — about $1 billion in sales as a company. And I think that goes to show that there's always going to be a segment of the market that understands that the quick fixes don't work. At some level I think everyone needs to come to that epiphany, because they've done the diets, they've done the pills, they've done all this stuff. They've tried one business model, one tactic, and it hasn't worked out.

At some point, and where that point is in someone's life I don't know — it could be early, it could be later. Everyone will come to a realization: if you want to do something great, it's not going to be easy. And if you're not okay with that you should quit before it even starts, as opposed to quitting halfway through. And if you are okay with the fact that it's going to be challenging and full of ups and downs, then recognize that and find a way to get through that.

If you want to do something great, it's not going to be easy.

Whether that's through coaching, mentorship, being in a surrounding that's going to inspire you, have the right support, I think those are all really important. But it would be like someone who's never worked out before and the trainer's like, "You know what, we're going to help you get an amazing shape. You're going to feel amazing. It's going to be so good." And then the next day the client is so sore they can't even move, because they've never done half the stuff and they're like, "What's this all about?" You say, "Oh, sorry about that, I forgot to mention there's this thing called delayed onset muscle soreness."

I think it'd be a service to the client to be upfront and say, "Listen, here's what it's going to take to lose 20 pounds. It's going to be hard. You're going to have moments where you want to quit. There'll be times you want to cry, there'll be times you will be swearing at me, and there'll be many times where you want to give up. Are you okay with that? Because if you're not, you're not going to achieve the goals that you want."

And I think in today's day and age, hype and hyperbole, people see through all that stuff and it's just overdone. There's a lot of value in just the honest truth. Just being honest with your market, or your clients, or your messaging or whatever it is you do, yourself. I mean it just becomes so much more believable from a business perspective. But also as an individual pursuing a goal it becomes a lot more believable. Be like, "Cool, this is going to be tough. How do I prepare for the challenges and get myself okay with meeting those?" I think that's really important, because otherwise everything is a surprise and you're like, "Oh shit, I didn't think it was going to be so hard." I think that mindset shift is super important.

That's probably the perfect segue now for us to switch gears and focus on the business side more specifically.

Have you ever had any experiences where you thought that you were able to help everyone, but most of the people you were seeing just weren't committed to their goal and that journey? And as a result, you were not only unable to bring them up but they ended up pulling you down, to a degree?

Oh yeah, totally. That was one of my biggest crises as a health expert was that I wanted to help everyone. It took me a long time to swallow the pill that the people who need it the most very often want it the least. And I was like, "That sucks." But it's the reality.

Even now, when we help clients in the business front, we don't even talk about sales. For us it's interviewing. We're only going to hire this client if they fit our criteria, because we don't want someone's money, we want their transformation. And we're very clear with people upfront about how challenging it's going to be. But it's going to be challenging either way — the difference is that you're going to have guidance, coaching, and a proven model, versus doing it by yourself.

But I think it's a major disservice to people with a lot of over the top promises, like "You'll make 100K in a month" or whatever, and they focus on the shiny without the dirt along the way. It's like, "Hey, just go into the mine you'll find gold sitting there." It's really important to have that conversation with people before you even consider engaging with them. Because otherwise you're just taking people down a delusional path, and we want clients who are committed to the transformation.

It took me a long time to swallow the pill that the people who need it the most very often want it the least.

I think that is maybe a bit more applicable to a coaching type of environment. If you're selling widgets it's a little bit easier, a little bit different. But I do think it's honest communication and being transparent about the journey is in your best interest, but it's also in the client's best interest. Because you're going to have better clients who are like, "I understand that and I'm willing to sign up for this." And there's no surprises because you've laid everything out, you've laid the gauntlet in front of them.

And they probably appreciate that transparency. They might not like hearing it immediately in the present, but they also know then that you're focused on the transformation rather than the transaction.

You had seven years working as a trainer and nutritionist, working with people one-on-one but you hit a wall with that career. What was the turning point for you in recognizing that there had to be a better way than seeing people one-on-one? Which is essentially exchanging time for money.

Well, if I hadn't lost my hair when I was 16 I probably would have lost it after doing all that! Working from 7:00 in the morning until at least 7:00 at night, and then I was actually working at the university as one of the coaches with the soccer team, so that was an extra three hours on top every day. And I realized as much as I loved helping my clients transform, and hanging out with them was great. I realized there's a really low ceiling here, that I'm not even going very far in terms of impact, income, etc.

The big turning point for me was 2006 when I went to Europe with my girlfriend (now wife), and we were over there for six weeks. But trading time for dollars for so many years, I had to save up a bunch of money for the trip. And then when we took the trip, every single time we went out to eat or purchase something that money was going down and nothing else was coming in. And I'm like, "I never ever want to experience this again."

I was just committed to finding a better way. The questions I was always asking was, "How do I make more money? How do I help more people even if I'm not present with them?" It was never about how do I make more money without doing any work. That was never the conversation for me. It was how do I make more money in the service of more people, to help them get even better results but without relying on my time because I love helping people. And I remember toward the tail-end of those seven years, I was working with a client and he's huffing and puffing. He's like, "Why don't you put your voice on tape?" And I said, "Hmm, that's interesting!"

This is just when the iPod had come out and I was like, "I don't know what that means, but let me think about it." And what I eventually ended up doing was I thought to myself, "How would I help my clients get results if I were not with them, but kind of still with them?" And what I did is I actually recorded a full 90-day workout program, where my voice was on their headphones guiding them through their workout as if I was with them right there. And we were actually one of the first companies back in the day to even have that type of technology.

It was awesome because essentially what it allowed me to do is it allowed me to productize my service. And without even knowing it, that was my first step into extracting intellectual property, and creating value in transformation for people without me being present every step of the way. Is an audio guide to workout as effective as working with a trainer? No, but it's pretty darn close instead of doing it by themselves.

That was my first step into extracting intellectual property, and creating value in transformation for people without me being present every step of the way.

And that's kind of how things started with the online side of things. Even now with our clients all of our coaching is group-based. And we have hundreds of clients who get amazing results, but I don't want to spend one-on-one time with every single one of them every second of the day. And the reason, really, anyone's able to do that is by stepping back and really assessing how do I do what I do? What's the recipe through which I help people achieve an outcome? And really starting to extract it, articulate it, and then map that out in some type of curriculum that they can follow, but then you come on top with accountability, support, and coaching.

It's just incredible to see the transformation that people get. Because with my health the thing that I realized as I went from the one-on-one, which was just I'm like, "I never want to do coaching ever again." I went the complete opposite to, "I'm going to go online and live the laptop lifestyle! I'm going to sell eBooks, and all that kind of stuff, and kick my feet up." Didn't happen, it's a lot of work.

And what happened is eventually when that business took off, I got so disillusioned from it because we helped so many people on paper but I didn't know any of them. If someone purchased a workout program, or a book of mine, or a course, the likelihood of them actually doing it and getting the results? I don't know. They're on the other side of the world, are they actually doing it? And I became very disconnected from the people that we were serving, and I wanted a way to come back to really impacting people in a way where I actually knew them, where I could see their transformation. And with Healthpreneur, that's where we come back to. I went from one-on-one, kind of despising it all the way, to the other side which is very product based.

And now coming back to the middle, which is high-touch coaching in a leveraged format with those elements of productizing our service, and bringing the best of both worlds together. Again, everything happens for a reason, but I only if we learn from it and improve our future.

A lot of the stuff that you're talking about here is by going back and questioning the underlying assumptions that people had made; that you can actually have more of an impact and earn more of an income without having to exchange time for money, which I think is a really great lesson for people to think about.

Is it possible for everyone out there to be able to duplicate themselves so that they can scale?

It's both possible and impossible depending on how they choose to see it. We had a client this morning who was a naturopathic doctor. She loves traveling and she was just like, "I love the fact that I can help people when I'm in Hawaii, or Alaska, or wherever else." And she said this several times and I know this to be true. It's like her clients get better results virtually without the one-on-one, so in more of a group setting than they were coming in sort of a clinic. And I was like, "It's amazing. It's so cool."

We help health professionals, so chiros, naturopaths, health coaches, etc. That model is very broken, it is fundamentally broken because it's transactional. Let's say I've got a bummed back, I go see my chiro, he gives me an adjustment, I give him $50, and I leave. And then the next time I have an issue I come back, same thing.

It's very much tit for tat and there's no journey. There's no, "Here's what we should do between sessions, etc." It's not good for the patient, it's not good for the practitioner, and it's not sustainable. The thing is we speak with quite a few people who are like, "Well, I'm a bit different. My situation's a bit different because I do something that no one else can do." And I'm like, "Awesome, that's amazing. You've got two choices: you can let that story shackle you to the situation you're dealing with right now of low-income, no freedom and tell yourself you're a special snowflake. Or you can find a way to extract that magic and figure out a way to help more people."

You have two choices, that's it. Because we help practitioners build their virtual practice, we had a lot of chiropractors, physical therapists, really hands-on practitioners, especially during COVID who came to us who are like, "Hey, my clinic is shutdown. I got to figure out how to go online."

It's both possible and impossible depending on how they choose to see it.

And then they're like, "Well, I don't know how I can do this." And I'm like, "You've got two choices, you go out of business based on your current situation or you figure out a way to do this." And some people are like, "Let's do it." Charlie, one of our physical therapy clients, the most he made in a month in his clinic was $10,000 a month. Since he's been with us online, he's doing $30K - $40K a month regularly. And his clients get better results with sciatica and back pain.

In this fashion you have to change the way you help people, the delivery, which means the client has to show up in a different way. They become more empowered in their own journey as opposed to just kind of showing up, laying on a table, getting a crack and leaving. It really benefits the practitioner or the coach, it benefits the client because the delivery is based on the outcome. Not just, "Hey, I'll see you for half an hour" etc.

Every single person can help people in a virtual manner, but also in a way that's not necessarily one-on-one. Unless you're dealing with deep traumatic stuff, if you're a psychotherapist as an example. However, there are still ways to do that in a group setting because not every single interaction with your clients needs to be with you. If you brought 10 women together who are all dealing with the same issue, they have a community now. They're part of a tribe of other women who are like-minded and they're like, "You're going through this too!? Let's support each other."

Isolation kills, community heals. I think it's in our client's best interest to put them in a supportive environment. And then whatever way that looks like in terms of your support and coaching, there's tremendous ways to help people beyond the one-on-one. There's definitely ways, all it comes down to is being creative and willing to adapt as opposed to being very stuck in ways that may not support you.

What about those who want to serve an audience who don't have the capacity to pay? How do you provide the support that you need for an audience that you might be super passionate about, but you obviously don't want to burnout in the process? I mean if you're spending all of your time servicing clients for a dollar a day, you're going to reach a point where you burnout and you're not able to help anyone.

Who you choose to serve is one of the most important questions that's going to determine the success of your business and your life. Because if you want to help everyone who doesn't have money because you have a connection to that, that's amazing. But you have to understand that if they don't have money they can't pay you.

A lot of the typical marketing or business advice is start people low and then build them up an ascension ladder to a higher point. Our philosophy is the exact opposite. For people to get transformational results it doesn't come from a $7 ebook. It comes from a higher level coaching program where you work with them, they get an amazing result, you fill up your cup financially, they get amazing results. You now have more social proof that can feed back into your marketing and attract more clients like that.

Who you choose to serve is one of the most important questions that's going to determine the success of your business and your life.

If you fill up your cup first, let's just use dollars and cents as an example, then you have more dollars and cents to then give back to the 95% of those other people who would not be able to afford your services in the first place. It's almost like a Robin Hood type of approach. I don't even want to say you take from the rich give to the poor, but you work with people at a higher level who can afford your services, who signup because they see the value in it at least.

First and foremost you have to take care of yourself because, if you don't, you can't take care of anyone else. But then you'll reach a point in your business where you can take a portion and give it to charity, or you set up a foundation. I think so many people get caught up in all these little products, $10 here, $97 here. I was that guy, I had hundreds of products in a previous business.

And with Healthpreneur we have two: we have our coaching program and our mastermind. Pretty much everything else is free because we can give it all away, because we don't need to make sure that everything turns into some funnel or a book sale or whatever. It's like if it helps people we can give it away for free, mostly because we're ticking, we're good because of this stuff. That's my approach. It's worked tremendously well for us, it makes a lot of sense for our clients because a lot of our clients feel like martyrs in the service of others. And that's not a good place to be. I think we're all here because we want to help a lot of people, but you got to help yourself first.

You've worked with so many high achievers all around the world. What's the difference between the top 0.1% of people who might be 7- or 8-figure entrepreneurs, or at the absolute pinnacle of their industry — what do they do differently? Or is there a common trait that they have that other people don't?

Such a good question. I'll give you two very clear examples of this. We have a client who last February as the whole pandemic is just about to start, he's interested in working with us and I told him, "I think you're a little bit early." And he was making about $800 a month at the time as a health coach. And he told me, "I can do this. Watch me." And I was like, "Okay."

Twelve months later he's doing $100K a month, and helping thousands more people than he ever was. That statement says everything, "I can do this. Watch me." Embedded in that statement is a massive amount of self-belief. That is the single most important ingredient anyone can have to achieve success. If I see someone and their answer is, "Well, maybe." You're finished, it's that instantaneous. Versus someone who's like, "I'll figure this out, watch." That's the big thing right there.

Self-belief is the single most important ingredient anyone can have to achieve success.

Second quick example is we had a client who in November 2019 was on the verge of bankruptcy. He was a chiropractor, had six people in his office, five daughters at home. He had to take a $40,000 loan just to survive. He comes across our stuff at the end of November and he's like, "I need to do this, this makes a lot of sense." He starts working with us, and the first post he made inside of our Facebook group was celebrating that he was negative $14,000 in the hole.

I was like, "This guy gets it." He's like, "I'm so excited we spent $14,000. While we haven't seen a single return yet, we have 300 prospective client calls on the books for the next month and a half. I'm like "This guy's going to kill it." By July of 2020 they're doing $1.5 million a month.

And what's the difference? The difference again in his case was a belief in himself that he would do this and he would figure this out. The example of the first client I gave is the same thing. Self-belief is huge, and the second thing is courage. Especially as an entrepreneur there's no guarantee, if you're like, "Hey, what's the guarantee for this? I want to know it's going to work out." The very fact that you asked that question tells me this is not going to work out for you. Because people who have courage and belief in themselves know they're going to make it work, and that's a big thing.

The courage to step into the fear, to step into the unknown, because you believe in yourself enough to make it work with the right type of support around you. I think those two things beyond anything else make the biggest difference at least in my experience.


Check out the YouTube or podcast version where Yuri Elkaim does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more🚀


The courage you mentioned there reminds me very much of faith, which is one of the principles of Napoleon Hill's Think and Grow Rich, which I'm sure you're aware.

That first one that you mentioned, self-belief, how coachable is that in your experience? Is that one of those things where it's like you have it or you don't?

I'm sure parenting has a piece in this, for sure. If you're brought up at a young age with parents who are like, "I believe in you, you can do this." That probably helps a lot. But I think the thing is if we really think about this, we all have many wins in our life. It's just those I think who have a little bit less on the self-belief side, they tend to focus on the things that didn't work out as well for them. Because self-belief I believe is something that you can dial up or dial down, and it changes based on the situation. I don't have a lot of confidence in dancing, but you put me on a soccer pitch and I'm very confident.

But the reason I'm confident in soccer is because I played it for so long, and I had so many wins and reference points. But I also had many failures. I also got a really good because of those failures and the mistakes. I tell my kids, "Guys, as a goalie, when I was 10 years old, I was playing on teams and we lost 15-0." That's 15 goals against me! That kills your confidence but again it's perspective. It's like, "Hey, I got the benefit of facing 25 shots. 15 of them went in but I saved 10." The other goalie maybe didn't have one.

I don't know. I think perspective is a big thing, it's like how we see a coin, is it this side or this side? I think makes a huge difference now into the future but also in the past.

Confidence is all based on momentum.

For those who are a little bit low on self-confidence or self-belief, try this simple exercise — and you can do this every day. Look back on your life and make a note of three moments that were, let's say, big successes for you. It could be a sporting success, it could be an achievement in school, it could be giving birth to kids — whatever it is. And don't discount those. Really think about, "Man, that's a big deal. That was remarkable."

Understand that if you do that there, that success leaves clues, and success is transferable. Building that success muscle I think is important, because the more you can do that, and then on a daily basis focus on what three wins you had today, it's going to build. Because confidence is all based on momentum. And if we focus on the right things, and we do it more, that's going to build our self belief, and we're more likely to have courage to take on more things in the future. That's what I would recommend for that.

Love that. Great advice.

You and I are both very much focused on continuing to grow. Is there anything that you include in your calendar to make sure that you're getting out of your comfort zone on a regular basis to keep growing?

Yeah. First thing I do every morning at about 4:00 AM is I jump in a cold plunge. Four degrees Celsius and I sit in there for three minutes. And I do that for the health benefits, sure, but for me it's like if I can do the most challenging thing of my day at 4:00 in the morning, everything else will be a little bit easier. That's the first thing.

I like putting myself in situations where I'm sympathetically challenged. In a cold plunge, it unleashes fight or flight, and that's where I try to find my calm. I call it the calm in the eye of the storm. Trying to center with my chaos. I've got four kids under 10. That's 24/7! How do I center myself and stay calm with the chaos? I'm not perfect, I lose my cool sometimes, but I think that's one thing I do. I like to get uncomfortable first thing in the morning.

In a cold plunge, it unleashes fight or flight, and that's where I try to find my calm.

The second thing I would suggest from a growth perspective is that I listen, or I read, a tremendous amount, or listen to a lot of podcasts. Growth is a major value of mine and our company in general, and so always learning and growing has been huge.

I'd say what's even more challenging by an exponential amount than sitting in an ice bath is having hard conversations with other humans. That's always been my Achilles heel and I've never wanted to ruffle feathers or whatever. And that's cost me a lot of time, frustration, and maybe some team members in the past that maybe should have gone a little bit sooner than they did. And I've really been aware of that and started to nip that in the bud to be like, "Hey, if I have to have a conversation with someone it's got to happen now, because I'm not going to tuck away this problem and expect it to go away."

That for me personally is probably more challenging than a tough workout, and more challenging than a cold plunge. Because of that I really have to be intentional about making that maybe not daily but a few times a week type of thing.

Final question, what's one thing you do to Win the Day?

I get my most important work done first thing in the morning.


Resources / links mentioned:

🌱 Want more Yuri Elkaim? Check out the YouTube or podcast version for the full interview, including the Win the Day Rocket Round.

⚡ Healthpreneur website.

📙 The Strong60 by Yuri Elkaim.

📝 Healthpreneur on Facebook.

📷 Healthpreneur on Instagram.

🎥 Win the Day with Gabby Reece (Ep 43).

🎢 The Dip by Seth Godin.

📖 The ONE Thing by Gary Keller.

🎙️ Have a podcast of your own and want to learn how to monetize it? Learn more about We Are Members, the world's #1 community for podcasters who want to generate attention, engagement, and sales for their podcast.

“No matter what your ability is, effort is what ignites that ability and turns it into accomplishment.”

Dr Carol Dweck

Nick Shaw is the co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. Through its leading programs, technologies, and team of PhDs on staff, RP gives its subscribers an easy to follow nutrition plan that fits neatly into your schedule so you can achieve your health / fitness goals. 

Over the years, the RP team has sold hundreds of thousands of books to help people with their nutrition, training, and recovery, and to help create healthy habits. Nick has also personally coached numerous world-class athletes including CrossFit Games champions, international weightlifters, UFC fighters, Navy SEALs, and Olympians.

Last year, Forbes published a feature story that documented Nick’s journey and RP’s meteoric rise from a small business into an influential tech company with an industry-leading mobile app available on both Apple and Google. 

However, tragedy struck in January 2020 when Nick’s wife, Lori Shaw, was diagnosed with an aggressive form of breast cancer. Lori is not just the mother to their two children, but also an instrumental part of the RP business.

Shortly after the diagnosis, the COVID pandemic swept the world, forcing the Shaw family to juggle homeschooling, chemotherapy treatments, and navigating the business landscape in the most uncertain time our generation has faced.

In November 2020, Nick published Fit for Success, a book that outlines the seven foundational habits for achievement to help anyone, irrespective of background, chart their path to success. It also delves into some of his favorite books, most valuable takeaways, and key lessons from his rollercoaster journey, to complement the insights gained from working closely with the most accomplished individuals on the planet.

In this episode, we’ll go through:

Before we begin, remember that the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode, share it with them right now. 

Let’s WIN THE DAY with Nick Shaw!

🎞️ For the video interview, click here.


Resources / links mentioned:

📙 Fit for Success by Nick Shaw.

📝 Renaissance Periodization on Facebook.

📷 Renaissance Periodization on Instagram.

🧭 Nick Shaw on Instagram.

⚡ Renaissance Periodization website.

📚 The Slight Edge by Jeff Olson.

🎖️ Extreme Ownership by Jocko Willink and Leif Babin.

🎙️ Have a podcast of your own and want to learn how to monetize it? Learn more about We Are Members, the world's #1 community for podcasters who want to generate attention, engagement, and sales for their podcast.

No matter what your ability is, effort is what ignites that ability and turns it into accomplishment.”

Dr Carol Dweck

Nick Shaw is the co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. Through its leading programs, technologies, and team of PhDs on staff, RP gives its subscribers an easy to follow nutrition plan that fits neatly into your schedule so you can achieve your health / fitness goals. 

Over the years, the RP team has sold hundreds of thousands of books to help people with their nutrition, training, and recovery, and to help create healthy habits. Nick has also personally coached numerous world-class athletes including CrossFit Games champions, international weightlifters, UFC fighters, Navy SEALs, and Olympians.

Last year, Forbes published a feature story that documented Nick’s journey and RP’s meteoric rise from a small business into an influential tech company with an industry-leading mobile app available on both Apple and Google. 

However, tragedy struck in January 2020 when Nick’s wife, Lori Shaw, was diagnosed with an aggressive form of breast cancer. Lori is not just the mother to their two children, but also an instrumental part of the RP business.

Shortly after the diagnosis, the COVID pandemic swept the world, forcing the Shaw family to juggle homeschooling, chemotherapy treatments, and navigating the business landscape in the most uncertain time our generation has faced.

In November 2020, Nick published Fit for Success, a book that outlines the seven foundational habits for achievement to help anyone, irrespective of background, chart their path to success. It also delves into some of his favorite books, most valuable takeaways, and key lessons from his rollercoaster journey, to complement the insights gained from working closely with the most accomplished individuals on the planet.


Check out the YouTube or podcast version where Nick Shaw does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more🚀


In this episode, we’ll go through:

Before we begin, remember that the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode, share it with them right now. 

Let’s WIN THE DAY with Nick Shaw!

James Whittaker:
What was 'success' to you when you were a teenager? And when did the possibility of owning your own business first come on your radar?

Nick Shaw:
I was really into sports and anything fitness-centric. Although, I will say the one thing that I realized pretty early on that has always stuck with me — which is really important in fitness — there's never a place that you arrive at. You're always just doing it because you like it, there's always a little bit more you can strive for, and you can work really hard.

Typically, if you work really hard (like with fitness), results come. So I guess those were two really good things to be drilled in my brain early on. And they've always stuck with me because there are so many similarities between business and fitness, and I love seeing how those they're alike.

You're right, people get way too focused on a quick destination, rather than the journey. If they carry that attitude to multiple areas, their life can quickly become a mess.

Totally. It will. I can give you a great fitness example. A lot of people, they get so stuck on a set number, "Hey, I want to lose 20 pounds." And then they get those 20 pounds off, but then what? Or they don't develop those good habits because they are so focused on the outcome. What they need to focus is on is setting good habits.

They don't develop those good habits because they are so focused on the outcome.

If you focus on setting good habits, you're eventually going to get to a good outcome, but maybe that good outcome is you lose 15 pounds, but you don't have to do anything super crazy at the end. And, for most people, that's probably a better trade-off.

You need to love the process, rather than being so focused on the outcome.

What was the gap in the market that you saw for Renaissance Periodization (RP) and how were you able to assemble this amazing team of 20+ PhDs and eight registered dietitians to help make your vision a reality?

My buddy who started RP with me was always really smart guy. I met him in college. And he went on to get his masters and later he got his PhD in sport physiology, essentially studying how do you make athletes as best as they can be. That research requires you to take a look at a lot of finer details.

And so, we started out working with a lot of athletes. You would see some folks that could just skate by with genetics, but maybe the stuff that they were doing wasn't really the best. But if you have really good genetics, you can do that; you can skate by. But if you take someone with really good genetics, and then on top of that, you combine an evidence-based program that has the best methodology behind it, you get some really crazy outcomes.

Think of someone people like Michael Jordan or Kobe Bryant, who are very genetically gifted, of course, but they are also just tenacious hard workers — probably some of the hardest workers of all time. If you combine genetic gifts with a tenacious work ethic, you get the best athletes of all time. So, that's really what we were just trying to combine. If you have just one or the other, that's okay. But if you combine both of them together, then you really have something. So, that's really what the gap was in the market about a decade ago.

What is an 'evidence-based approach' to nutrition and training for people who don't know?

You can find one study out there that can say pretty much anything, right? And so, if you only go by one study, you could be really led astray if you only go by that. But an evidence-based approach looks at all the combined evidence out there. You take a look at a meta analysis. You take a look at literature reviews, which can combine hundreds and hundreds of studies.

So, when you have hundreds of studies and it starts pointing you in one direction, you know that you're probably on the right track. Yet, if you only rely on one study, you may be heading in the wrong direction. And so, when you pool everything together, it just helps point you in the right direction. That's really what evidence-based is about.

In 2015, your wife Lori quit her successful corporate job to support you at RP. I'm married, you're married, so we know that marriages can be tough without the added complexity of working together at the same time! What did you focus on as a collective to make both your business and your marriage a success?

We were just really struggling in terms of the help we needed. You know how it is as a one-person business early on, where you have to do everything. I didn't know what it looked like, but I knew I needed help. Over time what we did, because as you said it can be tricky working with a spouse, right!? We focused on how we could compartmentalize things where Lori could do the things she wanted to do and is great at.

Because she left a fantastic corporate job and is a super, super smart, incredibly accomplished woman. We said, "You specialize in what you want to specialize because you're fantastic at doing that." And that's what led her into doing all of our cookbooks and recipes, and all that stuff, because she's a phenomenal cook, top-notch, and I'm very thankful for that, of course. Our approach was to give her a couple of areas that were all hers.

Yeah, the importance of having that discipline around each other's lane, so you can each focus on having the impact you want to have without feeling like you're stepping on each other's toes.

That's a real good summary. Because I mean, it is just another normal work setting, where sometimes you have to tell people what to do a little bit here and there. And if you mix that in with a spouse, you can carry over when the "work day" ends. So, it can be a little bit of a slippery slope, and that's why we wanted to segment things as best we could.

Well, it's a testament to both of your characters that you're still able to create such a successful business and have a great family at the same time. So, well done on keeping all of that together.

2020 was a year of enormous transition for the whole world, but in January 2020 your family was facing a lot more than the pandemic. Can you take us into that difficult time for your family, and perhaps what your mindset was like when you first received the news about Lori?

First of all, I'll say she's doing great now, a year and a half later, which is phenomenal news. In January 2020 she was diagnosed with aggressive breast cancer, just five days before my son's eighth birthday. And then she had surgery in February. In March, she started chemo.

And then what happens in March 2020? COVID, the pandemic, and everything hit. And we had to take it incredibly serious because she's gone through chemo and was immune compromised to basically the highest level you can be. So we had to be really, really careful.

We're just not the type of people who are going to sit around and let life dictate what we're going to do. We don't want to sit around and be victims or whatever. So, we were just like, "Well, how do we make the most of this?" And we focused on things that we could control.

We're just not the type of people who are going to sit around and let life dictate what we're going to do.

We looked at the handful of things that you can do each and every single day that you have control and impact over. And that's what we did. That's what we focused on. And ultimately, that's what led to me writing the book Fit for Success because I was like, "I'm not going anywhere for the next three or four months. Literally, I'm not going anywhere. I'm going to take this time, I think I have some know talking points to put in the book."

I created the Success Pyramid. And everything just came together from there.

There's a mental health pandemic happening behind the scenes right now, and a lot of people are really struggling. On this show, we like to try and keep it as raw as possible from that mental health perspective to give people those insights. And totally feel free not to answer this question, if you don't feel comfortable doing so. Is there a particularly dark day or dark moment that stands out in the last year or two that you can think of?

I think just the day that my wife found out, because really it's one of these things where you just... I mean, my wife is a healthier person than I am — and I run fitness company. So, that just gives you some perspective as to just how luck, genetics, or whatever it is can play a role there. But instantly overnight, it literally just changes everything.

What I like to tell people is, it's entirely different when you're just thinking about these things. And then when you're truly thrust into having to put them into action every single day for months, if not a year on end. That was a big turning point where I was like, "It is really time to put all of these things in the practice more than I've ever done before."

That was even before COVID hit. Then you throw in COVID on top of that, and now it was like this just complete windfall of things.

Perhaps the second day was March 12th, and funny enough where we live here in North Carolina, my kids didn't go to school that day, because there was some weird water boil thing. I was driving my buddy to the airport because he was in town to visit, and that's when everything unraveled that day, and I'm just like, "Holy crap." We have all this stuff going on, of course going through chemo and all of that, that's enough.

Now, you throw in all of this!? It was a recognition that there was no time to mess around and feel sorry for yourself. It was about getting back to, "What can we control? Our kids are going to be homeschooled now, what can we do? What are the things that we can do each and every single day that are going to turn this around, so it's not just this really rough year?" And I think, knock on wood, we were able to make the most of it.

What one or two books have contributed most to the mindset that you've got today?

So, the first one that jumps out at me is called The Slight Edge. And ironically, it did not make it in the book, because I had my draft and everything completed. But this is one of the books that, when I read it, it was life-changing. Nothing in there is new or crazy, but you see that these little incremental things each and every single day — if you are consistent and disciplined with them — add up over time and you just get this snowball effect eventually.

That was when I started writing down a handful of things that I would do every single day, no matter what's going on.

And I love reading. I don't know about you, but I actually get really physically excited. Sometimes I'm like, "Oh my gosh, I got a new book here! I can't wait to read it." I know that's a total nerd thing to say, but do you get that at all?

I do. And literally every single book that I've read has changed my life in some capacity — every single one. If you just get one ideas, insight, or solution, as a result of reading that book, it can change everything for you.

Do you do audio books or hardcover?

I'm a little bit of both. So, actually I have to make a road trip tomorrow, which is a five hour drive. I was actually really excited because I have 10 hours of audio books. I know that that's probably going to cover me all the way there and probably back too, so I'm really excited for that. So, I do audiobooks if I have road trips.

When I'm done with a book, any book, I write down what I believe is the primary concept from the book. It doesn't have to be pages and pages of notes. I ask myself, "What would the author think is probably one of the most important points here in this book?" And I try to just make a list of those. Every now and again, I'll just flip back through it. And so, this is a really long-winded answer, if we circle back to you had mentioned two books.

The other book that has made a big difference for me in terms of my mindset is Extreme Ownership by Jocko Willink. When you think about it, anything that happens is on you. And when you think about it that way, it doesn't matter if someone is five levels below you in an organization, if they mess up, it's on you because you should have taught them better. At the end of the day, all roads lead back to you, the choices you make, and how accountable you are.

At the end of the day, all roads lead back to you, the choices you make, and how accountable you are.

So, if mistakes are made, don't blame other people. This is something that my kids tried doing and I'm like, "No, no, no, no, no. We're not going to blame other people." They're nine and seven years old, so, maybe it'll sink in eventually! Or maybe I repeat it enough that they do get it. Hopefully one day they'll catch themselves and think, "Oh, I'm not going to complain. I'm not going to blame other people. What can I do to fix the issue?"

You touched on the victim mindset, which greatly undermines any ability people have to be able to create whatever circumstances that they want. What do you do from a practical perspective to help get people out of that victim mindset and into more of a success or growth mindset?

This goes back to the second principle in my book, which is the 'internal locus of control.' So, if you have an external locus of control, you tend to be more of that victim mentality where things are happening to you and there's nothing that you can do. I just, I don't agree with that. I mean, I don't care what your circumstances are — and I definitely understand and have lots of empathy for people who are in bad situations — but if you take that external locus of control, it does not lead to good outcomes in terms of your mental health, physical health, and all this stuff. It just doesn't. And this has been proven time and time again in all sorts of studies.

So, you have to look inside and be like, "Okay, whatever's happening, it might be objectively bad, but what can I do about it? There has to be something that I can do." And maybe it's really small, but even those really small things starts to put you back on the right track. If you can do those little things, probably gain a little bit of momentum, probably start to feel a little bit better about yourself, probably become a bit more hopeful, because now you know that what you do really matters, and now you're on the better track. So, that's really, I think just the biggest key, if I had to give one that would be it, hands down.

You've worked with UFC fighters, Navy SEALs, Olympic athletes, a whole bunch of different people. What is the common trait that the top 1% of people have and how coachable is that trait?

They are tenacious hard workers. And I like to think that I'm a hard worker, but being around some of these folks is another level.

Tomorrow my road trip is to visit Rich Froning, who's like the Michael Jordan of CrossFit. The amount of work he puts in puts me to shame. So, we mentioned earlier, Kobe Bryant and Michael Jordan, and it's like that with Rich Froning because he trains literally 4-5 hours a day, pretty much every single day.

They know what it takes to be the best, so they just always put in that work.

And if you really stop and think about it, if you work out an hour a day, you're doing well, multiply that by three or four, and it just, I mean, it's crazy, not to mention just how disciplined they are.

They know what it takes to be the best, so they just always put in that work. And it really doesn't matter how they're feeling, they just do it anyways.

You talk a lot about the importance of self-belief in your book. What role does environment, like where you live, where you work, and the people you hang around, play in that self-belief?

Yeah, it definitely plays a role. And if you're in a bad environment, it's going to be tougher. The odds are stacked against you. Now, we can acknowledge that. But at the same time, there are things that you can do. Again, this goes back to the internal locus of control. I guarantee there's little things that you can do to start to fix that. It may be that the odds feel overwhelming against you, but then it goes back to The Slight Edge principle — just start doing the little things.

It's going to seem like you're probably not getting anywhere, but if you have a long-term time horizon — and you're prepared to just do these little things each and every single day — you're going to be better off. And I'm not guaranteeing success of course, because we can't do that. But if you approach it the right way, your odds of beating those circumstances are going to go up exponentially.

What about your own process for setting goals personally or for your business? Is there a certain system or structure that you use to set those goals?

With your business, we have a roadmap of what we need to get done and the North Star we're aiming towards. We then break that up into chunks of what needs to be done in a given month and quarter to get there. We also implement feedback we can see in real time on the app store for our mobile app based on what our users are telling us.

On the personal side, it's a mix of short and long goals. Usually on the physical side, I'll need something to train for. On Memorial Day, there's a workout called "Murph". That's my couple month thing that I've been training for, just so I have something. After that, it's like, "Hey, how fast can I run a mile?" Just something to guide me on that right track. Because if you don't have any specific goals, it's easy to get lost — a day goes by, a week goes by, a month goes by. So I really think goals are helpful on the business and personal side.

For entrepreneurs, the ability to duplicate themselves seems to be the difference between average entrepreneurs (who are always on the brink of burnout) versus those super high achieving entrepreneurs. What was the biggest step that you took to be able to duplicate your own expertise so the company could grow without hitting a ceiling?

Well, I was definitely guilty of what you said, of not knowing what to do early on, and that's where we got to the point about burning out, because we thought that we had to do everything ourselves. One of the biggest things was realizing that we know a little bit about a couple of things, but there's so much we don't know, so let's bring in some other people — other experts — because that's what they specialize in, that's what they're good at, and that was really the biggest change.

The other thing would be some automation stuff that opened up our world to being able to focus on other things. And it just became this snowball effect that once we had more time, we're able to better focus our efforts elsewhere. And that's a great thing to do all around.

Yeah, to help make you redundant, so you can take some time off if need be.

Absolutely. I would agree with that a hundred percent.

Fitness often talks about a 'recovery phase' but many people people — especially entrepreneurs — very rarely do a good job of incorporating a phase of recharge and recovery in their regular routine. What does recovery look like in a business sense? Have you ever implemented something like a de-load or recharge phase for you as an entrepreneur?

If we go back to 2015 and 2016, our kids were pretty young. And if you have kids, you understand that's a full-time job, having small kids. They take up a lot of time and energy. So, if you factor in that with trying to train and trying to grow your business, and we were teetering definitely on the point of burnout. We needed constant help because it just seemed like we were always so busy. And by 'busy' I don't necessarily mean in a great way, but just busy. Whether it was customer service, or little things here and there, and we had to really fix that.

Once we were able to fix that, I looked back and I thought about where I'd been the last couple of years. And it's like, "I have this." And I think this is the end goal for a lot of entrepreneurs. Not that this is an end goal for me, of course, there's always more to achieve and strive for, but at the same time, I just have a lot more flexibility and freedom over my own time.

Before this podcast, I was picking up my kids from school at 2:00PM. I was sitting in the carpool line for literally 30 minutes. Before that, I was reading. It's like you have that freedom. That's my downtime, I make sure I have that time every day where I can read and do these things. I make sure I workout every single day.

For entrepreneurs, and I understand, it's a really delicate balance — because in the beginning you have to go, go, go, go, go, if you want to be successful. You have to put in that work to create that initial momentum and success. I get it. Been there, done that.

But at the same time, you eventually realize that if you don't take some of that time off and step back a little bit, your output goes down. You're not putting out very high quality work. And if you, instead of just cramming the night before and skipping on sleep and all that stuff, if you maybe just got the sleep and relaxed a little bit, you wake up in the morning and the amount and quality of work that you can now do is better. And it's a hard thing to learn. I did it wrong a million times and probably still do, of course. But once I started to realize that a little bit, I was like, "Wow, this is where I'd probably need to try to trend towards."

Let's now switch gears and focus on the health and the nutrition side. What are the biggest myths about health and nutrition that need to be busted in 2021?

Do you have six hours!? No, it's alright. So, we want to talk about, I guess a couple of main ones. One would be the idea that carbs are bad. They're not really inherently bad. In fact, there are very few foods out there that you could classify as "bad". Trans fats are an example of something that is probably very, very bad for you. Other than that, it's this balance and moderation thing. And if you understand that, everything else is so much simpler.

Because the nutrition industry is crazy. I'm telling you, it's crazy. People love this dogma, and they just get in these camps and they're not willing to change their mind or anything. And it's like, "No, I'm keto. And if you're not keto, you are a bad person." It's like, "Oh, okay."

So, if people ask me, "Hey, what do you think of keto?" we start by talking about the good. We might mention how, because it's low carb, it's probably helpful in that it will make you feel more full, because you're eating more proteins and more fats, and you'd probably be still eating a good amount of veggies. So, these are great things.

It's not that carbs are inherently bad, but guess what? Most things that taste really good have a lot of carbs, have a lot of sugar and salt, and usually have a lot of fat. Think about donuts and pizza, and ice cream. It's not that carbs are necessarily the fault behind them, it's just that they are very calorically dense, which means they're very easy to overeat because they taste delicious. Our brains are wired that way and we want to keep doing it.

The best way to be healthy — and have a normal, healthy body weight — is to eat high quality foods.

And so, that's probably the biggest one, because people like to say that, "Oh, calories don't matter." I mean, calories do matter. At the end of the day, it's probably the biggest chunk of the puzzle. But the best way to be healthy — and have a normal, healthy body weight — is to eat high quality foods. And if you do that, you don't have to get crazy restrictive. You can follow the 80 / 20 rule. And again, if you do that, you eat mostly higher quality foods. I always do air quotes around "good foods" — lean proteins, fruits and veggies, healthy fats, things like nuts, avocados and healthy carbs, rice and sweet potatoes. If you eat mostly those things, it is almost impossible to over eat.

Some of those fad diets that seem to pop up every year, would they be an example of something that would not be as evidenced-based as what you just mentioned there?

Typically, here's how something like that works. You can find some studies on some of these things, or maybe there's some evidence that points towards that they might do something, but people love to extrapolate these things to the nth degree. And they're like, "Oh, well, if it showed this tiny promise of evidence approved then, well, obviously that is the main thing that you must be doing, and you must fast for 24 hours. That is the magic key to everything in the world." And I go, "Okay, maybe."

Here's the good thing about fasting. When do most people tend to overeat? Usually it's later on at night. You're out with friends, family, or you're sitting down and watching Netflix or whatever. And all of a sudden, a bag of chips has gone before you even realize it because you just watched two hours of TV.


Check out the YouTube or podcast version where Nick Shaw does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more🚀


Again, there's nothing really magical about fasting. It's just, does it help you stay on track? Does it help you stay more compliant? And if the answer is yes, then great, it's an awesome strategy for you.

But again, it goes back to these diet camps that people love to get in and someone's like, "Oh, well, I did fasting and had these awesome results. You must do this now." You're like, "Well, what if I really like eating breakfast?" They're like, "No, no, that's stupid. It doesn't matter." And you're like, "Well, don't we have some wiggle room in there to meet people where they're at?"

The health and fitness space is just crazy at times, man. It's crazy.

In your book you mentioned how beneficial it can be to find a healthy activity that you love. For me, I love nothing more than going surfing or having a hit of tennis. We can burn through a whole ton of cals, and it's actually really fun. You're not forcing me to go and do something that I hate. So, as a result, you can stay fairly fit by doing some of those endeavors.

So, what type of exercise should people be doing when it comes to health goals?

Yeah, you nailed it. This book is more intended for people who are not your hardcore fitness folks. So, if I were to have written in this book, you must lift weights and you must do these things, people are going to say, "Look at that advice from Nick, that's stupid." I don't even like doing that. I don't like being in the gym.

If someone liked doing tennis and surfing, I would say, "Hey, that's awesome." Because you can do those things, and you can be in really good physical shape because they're very active, and that's a fantastic thing. So again, really, it's finding what you like to do. Because if you said, "Hey, Nick, do you want to go play tennis? And then go surfing." I'm going to be like, "I've played tennis one time in my entire life and I've never surfed." So for me, that's going to be a terrible day! "But hey, I'll meet you in the gym and we can go pump some iron." That's my idea of fun. So, we are two different things, right? You like different things. So, it'd be silly for me to say, you must do this.

Now, on the flip side of that, I would say, if you wanted to give some bare bones advice, try to lift weights at least twice a week. It doesn't have to be crazy heavy or anything like that. And then, just try to find some activities that you like, whether it's sports, hiking; all that stuff is great. There's no kind of one thing for every person.

I would suggest the lifting because I just think there's so many benefits around it, but again, you also have to realize not everyone likes it. For example, my sister doesn't really like lifting weights. She prefers to go run. I'm like, "Okay, cool." I have no issues with that. I'm not going to tell someone that it's mandatory to lift weights, but I think there's a lot of benefits that come from lifting weights.

Is there any technology or research that's come out in the last year or two that really excites you in terms of human performance?

There's just, there's a lot of that stuff coming out now. It seems like everyone's focusing on that. There's this rise of home gym stuff, and you have things like the Mirror or the Tonal.

I've been getting hammered by Facebook ads for the Tonal!

You and me both. I don't think I'm their target market, but I'm getting those every single day. Listen, I think something like that would be great for people. And here's the thing, a lot of people are scared to go back to the gym. I have a home gym, so it's totally different. I might be maybe a little skeptical of going back into the gym. I understand that. So, I think that's a really cool trend that Peloton and companies like that have done. You connect and you join these online classes, and it gives you that sense of community.

We work with a lot of CrossFitters. And the cool thing about CrossFit is they just have this really tight knit community behind them. My mom had never worked out for her first 60 years of her life. And I said to her, "Mom, why don't you go try CrossFit? I'll buy you a membership at the gym." It's 20 minutes away. And she loved it, because she could go and she could socialize a little bit. Of course, this was before COVID. It's been a little tricky to get her back in there. But it's one of these things where you're going to get some lifting, and you're going to get a lot of cardio. If you're moderately interested in those things, it might be worth checking out.

What are you focused on as a parent to ensure your kids grow up motivated, happy, healthy, and adaptable?

So, I consider myself extremely, extremely fortunate, because my kids love to read. And I don't know if they got that from me. My son could read at age four. I mean, it was phenomenal. I can't take much credit for that. I wish that I could!

My wife was out of town and I took my kids to Target. I told them, "You can pick out whatever book you want." And I knew they would be excited by that, but also they can have a book, and they'll sit and read it for like an hour or maybe even longer. And I think that's probably the coolest thing that I could possibly hope for. My son almost has never really played video games and he's like nine. So, I'm just super fortunate about some of that stuff that they love to read.

Other than that, I try to just make sure that they're active a little bit.

So, the one thing that actually, so this goes back to the whole control thing, when COVID hit, I had them trained in jujutsu, just because I think it's such a good skill to learn, self-defense for life and it just builds confidence. It helps develop that discipline of just being a good person. If you're going to train jujutsu, chances are, you're probably a pretty good person, because if you're not, you're going to get choked out a lot at your gym or whatever. So, we made it a thing. We tried to train... No, I'm not going to say every single day, but we kept training. And I just want him to be active. And if they read beyond that, I think that's pretty good start.

Final question: what's one thing you do to Win the Day?

Read, every single day.


Resources / links mentioned:

🌱 Want more Nick Shaw? Check out the YouTube or podcast version for the full interview, including the Win the Day Rocket Round.

📙 Fit for Success by Nick Shaw.

📝 Renaissance Periodization on Facebook.

📷 Renaissance Periodization on Instagram.

🧭 Nick Shaw on Instagram.

⚡ Renaissance Periodization website.

📚 The Slight Edge by Jeff Olson.

🎖️ Extreme Ownership by Jocko Willink and Leif Babin.

🎙️ Have a podcast of your own and want to learn how to monetize it? Learn more about We Are Members, the world's #1 community for podcasters who want to generate attention, engagement, and sales for their podcast.

"The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks."

Mark Zuckerberg

In this post, we’re going to talk about something that sounds negative but is actually the key to unlock pretty much EVERYTHING you want in life.

Think about the earlier quote from Mark Zuckerberg:

“The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

Unfortunately, the word ‘risk’ has a negative connotation associated with it.

But when we talk about risk, let’s give a few examples of what we’re NOT talking about:

These four scenarios are far more common than you think! And I bet you can probably think of a few scenarios of your own.

The misconception with risk is that it’s something undertaken that is dangerous. Yet, a better definition of risk is: “An opportunity that can significantly enhance your situation, while carrying a possibility of failure.”

But, let’s face it, pretty much ANYTHING we do in our pursuit of growth and self-mastery carries the risk of failure in the short-term. However, it shouldn’t be tainted with the same brush of what are generally just ‘bad decisions,’ like the four scenarios we mentioned earlier.

There’s a huge difference between risk in the sense that we’re talking about here, and bad decisions that are made by people every day who will sadly have to struggle with the consequences. And generally, the people who make bad decisions have made a habit out of it so it keeps happening.

The main thing that stops people from getting out of their comfort zone is this closely linked component of risk which is a ‘fear of failure.’ So let’s quickly explore the concept of failure and risk in more detail.

1. Failure:

Contrary to popular belief, failure should not be viewed as so terrifying that is causes inaction. It’s the pursuit of failure that has created the most dominant and wealthiest companies in the history of civilization—embracing innovation, pushing society forward, and raising standards of living for people around the world.

In fact, Amazon founder Jeff Bezos once revealed his own experience with failure: “I’ve made billions of failures at Amazon. Literally.” That’s coming from arguably the most effective business leader of all time who, from his own garage, built an online bookstore that became the world’s most valuable company. Not book company. The world’s most valuable company, in any industry.

On the condition that you learn from the failure and rise once more, your ability to seek it out is one of the greatest assets you can have. This is where having a growth mindset is essential.

2. Risk:

Again contrary to popular belief, risk carries significant upside and its probability of failure can be mitigated. For any situation, you can maximize the potential upside while minimizing the downside, such as through your own due diligence (or employing the services of someone who is a specialist in that field), or seeking counsel from a mentor or mastermind.

Think about when SEAL Team 6 came knocking for Osama bin Laden in the middle of the night. It was a huge risk, but they spent months preparing—years, in fact, if you factor in the CIA’s involvement—so they could maximize their potential upside while minimizing the downside. Even with all the planning, they still lost a helicopter on the mission, but the carefully planned risk eliminated the most dangerous terrorist in the world.

If you’re faced with a decision and you can’t identify any upside (or it’s only minuscule), it’s a bad decision—not a risk! If you want to be successful in life and business, you need to put your heart, wallet, and time on the line every now and then for what you believe is the greater good.

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In a letter to shareholders, Jeff Bezos once wrote, “I believe we are the best place in the world to fail (we have plenty of practice!).”

And the episode quote from Facebook founder and CEO Mark Zuckerberg notes that “The biggest risk is not taking any risk.” In 2007, at age 23, Zuckerberg became the world's youngest self-made billionaire, so it’s worth listening to what he has to say about success. Those who don’t take any risk are the ones who perennially make bad decisions in their own lives, like keeping all their money in the bank because they believe it’s the best strategy for long-term wealth creation.

Both Bezos and Zuckerberg are acutely aware that every failure increases their chance of hitting a home run, as Amazon and Facebook have done with numerous innovations that propelled them from risky startups to two of the most valuable companies in the history of civilization.

In alignment with the modern-day tech moguls, Think and Grow Rich author Napoleon Hill said, “Those who will not take a chance seldom have one thrust upon them.”

Anytime I get the urge to stay in my comfort zone, I read that quote and it lights a fire right under me.

Now that we properly understand risk, let’s flip the script on those four earlier scenarios to illustrate what might be a better course of action and more appropriate use of risk:

Scenario 1.

Bad decision:
Dating someone who is toxic and destructive to your life because you believe you can change them.

Calculated risk:
Spending more time with someone who you sense a deep connection with and allow each of you to explore those feelings. If you bring out the best in each other, and your time together forms the seedlings of love—you will have to put your heart on the line as you commit to each other (perhaps the biggest risk of all)—but it might just be the best partnership you ever form.

Scenario 2.

Bad decision:
Starting a business without doing your due diligence because you think you already know it all.

Calculated risk:
Identifying a problem faced by many that you can solve through starting a new product / service. You seek the counsel of both a business mentor and a mastermind of your peers to help figure out what you don’t know about the industry and its potential complexities. Your business has no assurance of success, but you’re strengthened from collective wisdom and launch a business that could make all of your dreams come true, while helping many people in the process.

Scenario 3.

Bad decision:
Maxing out your credit cards because you believe the law of attraction will look after you.

Calculated risk:
You retain 15% from every paycheck and invest it, via dollar cost averaging, into a fund that tracks the index and enables you to harness the power of compound interest. While the media outlets try to rattle you with reports of “catastrophic meltdowns” in global markets, you stay the course because of your goals and professional advice.

Scenario 4.

Bad decision:
Not focusing on your fitness because you might get hurt.

Calculated risk:
You’re time-poor and stressed from work, so you decide that yoga might be the best form of exercise. You have never done a class before, but you ignore your ego and go at your own pace until you feel confident progressing to the more technical movements. There is the risk you fall flat on your face, but a few months later, it might just be the very activity that restores balance to all areas of your life and allows you to make new and healthy friendships.

ALL of these amended scenarios carry a possibility of failure, but without the risk there is no reward. You’ve gotta risk it to get the biscuit.

To finish, let’s dive into a passage from Napoleon Hill:

“Success always involves risk. You must take a chance by investing your time, money, and effort. It pays to be thoughtful and deliberate in your analyses of opportunities, but don’t let timidity hold you back.

Because you have worked hard to develop those things you must risk, it is natural for you to place a high value on them. But what good are they if you do not put them to use? You will recognize opportunity only to the extent that you are willing to consider risking your time, money, and effort.

Being confident gives you the courage to face risk and act when opportunity arises. No one on earth is going to force success upon you; you will find it only to the degree that you actively seek it out.”

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Until next time,

Onwards and upwards always,
James Whittaker

In Case You Missed It:
Are You Still in the Game?

“There is no other road to genius than through voluntary self-effort.”

Napoleon Hill

One of the greatest honors of my life is having the opportunity to interview more than 100 of the world's most revered game-changers, entrepreneurs, and innovators, to unlock their secrets to success.

Which brings us to some exciting news – in this post, I'm going to be sharing with you the 11 BEST lessons I've learned along the way! These secrets have created billion-dollar empires, globally-recognized brands, and turned ordinary people into extraordinary achievers. They are what motivate me every single day to success in life, business, and relationships.

The best part? They can work for you too! These 11 lessons can be applied by anyone, irrespective of where you're at right now.

Enjoy 🙂

1. View success as an obligation.

One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility.
– Grant Cardone

We all crave success in one form or another. And why wouldn’t we? As we spoke about in Episode 10: How to Become a Financial Winner, success gives us happiness, freedom, and the ability to help others.

After losing three of his male mentors (grandfather, father, and brother) in quick succession, 15-year-old Grant Cardone became a serious drug addict for the next 10 years. At 25, after being beaten to within an inch of his life and refused access to his own mother's house, Cardone realized that he had a duty, obligation, and a responsibility, to be the best he could be.

Due to the enormous wealth he has been able to accumulate, Grant Cardone is now able to provide thousands of jobs, while his books, events, and other educational resources inspire others to make the most of their potential.

As my good friend John Shin says, “Don’t be too casual about your life, or you’ll become a casualty.”

Success is your responsibility, not anyone else's.

2. Thoughts become things.

Thoughts become things. If you see it in your mind, you will hold it in your hand.
– Bob Proctor

Just as you can think and grow rich, you can think and grow poor. Our thoughts become our beliefs, which then become our actions. Over time, those actions—good or bad—create our reality.

What’s the catch? If you do not keep a clear destination in mind and a structure to win the day, the negative mindset automatically seeps in. If those barnacles latch on to your hull unchecked, they will continue to amass until they sink your ship.

For any big goal, see it vividly in your head and allow your mind to unleash its infinite power for it to manifest.

3. Build a life that gives you energy.

It’s creating your entire universe about you being at your best, living with energy every day, and just being happy. That’s the ultimate freedom.
– Rob Dyrdek

I recently posted a video of what most people focus on each day: complaining. Yet, if redirected, that same energy could be used to create the circumstances to have everything we wanted in our life.

Former pro skater turned business mogul, Rob Dyrdek, reminds us that life is about working on projects that give us energy. Happiness, freedom, and the ongoing pursuit of our potential are available to EVERYONE who takes the right action, but so many of us believed it is reserved for a lucky few.

One day at a time, build a life that gives you energy.

4. Take purposeful action, every day.

Above all else, action … every single day.”
– Lewis Howes

Action is the key, not intellect. Sometimes people who are book smart are too good at evaluating risk, which keeps them in a state of inaction because they can always come up with a reason why they should not do something.

The ones who reach the loftiest heights are those who take action. This habit means they fail quickly and repeatedly. In these failures, the seeds of success are sown, creating a much faster and deeper success trajectory. It certainly pays to do your due diligence, but results only come from action.

Fortunately, this is firmly in your court, so remember to shoot for the stars each day.

5. Reframe adversity.

Adversity is a learning opportunity, not failure. Sometimes a door has to close for another one to open.
– Sharon Lechter

So many of us settle for “okay” because we’re afraid that if we take a shot at something better we’ll miss out. Yet, it’s the adversity faced in the process of unleashing our potential that enables us to become resilient, resourceful, and persistent enough to achieve extraordinary things.

After being the founder and author of the Rich Dad brand (alongside Robert Kiyosaki), Sharon Lechter felt that her vision was no longer aligned with her business partner. Making the decision to trust her intuition and leave a household brand was a huge hurdle because she experienced the full gamut of emotions that emerge when we’re stepping into the unknown. However, Lechter realized that she just had to have faith that there would be a next step—even if she didn’t know what that was. As Martin Luther King said, “Faith is taking the first step even when you don't see the whole staircase.”

Shortly after, the acclaimed entrepreneur received a phone call from Don Green of the Napoleon Hill Foundation inviting her to partner on numerous projects that would introduce Hill’s timeless principles to today’s generations. Lechter also received a call from President George W. Bush's office inviting her to be on the inaugural President's Advisory Council on Financial Literacy, a tenure she continued with President Obama.

That never would’ve happened if she didn’t trust her gut, channel adversity into something great, and take that leap of faith.

6. Be competitive.

If you’re not competitive by nature, you don’t succeed as a businessperson.
– Barbara Corcoran

If you’ve seen Shark Tank, you’ll know how fierce it can be not only with the contestants but among the sharks too. When Barbara Corcoran was a waitress at a diner in New Jersey, she had a dream to be the queen of New York real estate.

Corcoran partnered with her boyfriend at the time and launched a real estate company. One day, the aspiring property mogul was confronted with the news that her boyfriend and business partner was leaving Corcoran … for her secretary. Single in romance and business gave her the rocket-fuel to build what would become one of the most respected real estate companies in the world, which she would go on to sell for US $66 million.

The lesson? You have to be competitive to succeed—a powerful trait that Barbara Corcoran employs in her businesses today.

7. Play the long game.

Don’t negotiate to the last penny. Always be fair. Don’t do business with dicks.”
– David Meltzer

I first met David Meltzer a few years ago at the Fairmont Hotel in Santa Monica. From the moment we met, I felt this energy, professionalism, and willingness to help, at such an extent that I’ll never forget. In 2018 I had the opportunity to speak to the Sports1Marketing team and I could tell that Dave’s commitment to excellence in all areas has clearly rubbed off on his team who are all wonderful people.

His three-pronged quote is one I think about often. In the digital age, too many people are increasingly focused on short-term gain by ramming their product down people’s throats. Instead, Dave focuses on playing the long game, which has enabled him to build an enormous network of people who exponentially increase his effectiveness in all areas of life. Anyone who knows Dave personally will tell you that he’s an absolute terminator at getting things done, whether it’s raising money for a charity, gathering a crowd for an event, or helping a client.

When he says, “Don’t negotiate to the last penny,” he emphasizes the importance of maintaining integrity in business. Any business dealing can be used as an opportunity to develop a strong relationship with others so they can see your true character, which also ties in to the second part of his quote, "Always be fair." That's what enables opportunity to come to you, rather than you chasing it.

The final part of his quote “Don’t do business with dicks” is probably self-explanatory! Unfortunately it can be hard to spot unscrupulous individuals early on, but experience has taught me that you need to trust your intuition when it comes to people. I’ve done business with people who ended up being dicks and it’s a horrible feeling—a mistake I don’t intend on making again anytime soon!

Remember to never accept toxicity in your life, no matter what form it’s in. Life’s too short to be around energy vampires, negative people, and those who don’t align with your values.

8. Create, and consistently offer, value.

Build an audience that you serve with free, valuable, and consistent content.”
– John Lee Dumas

Many authors and business coaches talk about the importance of finding your tribe. However, if you want to truly make an impact, you need to build your tribe. EOFire founder John Lee Dumas should know—he went from being a rudderless military vet bouncing from job-to-job, to hosting a podcast that in seven years has generated more than US $16 million.

What’s the best way to build an audience? Create and publish free, valuable, and consistent content. As the community grows, you can home in on common pain-points the community faces, then offer paid solutions to those problems. Once you’ve established that trust through continually offering value, the community will grow like wildfire, and at that point you’re only limited by how big you dare to dream.

For professionals and entrepreneurs looking to build their business, your entire model should come from creating a clearly defined audience, and then focus on how you can add as much value to them as possible. Value ALL comes from being crystal clear on the problem your audience faces. The better you understand the problem, the better your solution will be.

If you’re not growing your business or achieving conversions, it’s likely because you don’t know enough about—or haven’t clearly articulated—the problem your audience is having. That’s such an important step and something I work on constantly with my clients to help them grow their business.

Too many people are focused on what they can take from others, but as you’ve heard me say on this show before: the real magic in life comes when you give more than you get.

9. The answer is always "Yes, you can."

No matter what the dream inside you is, the answer is always ‘Yes, you can’.”
– Jim Stovall

Anyone who’s read Think and Grow Rich: The Legacy will remember Jim Stovall’s story, but for those who haven’t read it, I’ll give you a quick recap. Jim was once faced with a problem that many of could barely even imagine. At the age of 17, doctors told the aspiring NFL prospect was told that he would soon go totally and permanently blind … and there was nothing they could do about it.

Rather than wallow in his own pity, Jim realized that there was no way for blind and visually impaired people to watch television, a problem that he realized was faced by tens of millions of people. Despite his own limitations, Jim went on to create the Narrative Television Network, which now operates in more than a dozen countries around the world. He is also now the author of 30 bestselling books.

Even more amazingly? He hadn’t written a single book before he was blind.

Whatever excuse you have for being a failure is invalid. That might seem harsh but it’s true. When you find yourself questioning whether you can start a business, write a book, or achieve any other dream, the answer is always YES YOU CAN!

10. Create your own luck.

I always worked hard, so whenever the door of opportunity knocked I was ready for it.
– Warren Moon

Most of us are able to do the work when people are watching, but it’s what we do behind the scenes – when the lights of accountability are off – that proves how committed we are to our success. One of the simplest ways to stand out is through an unrelenting work ethic.

What that quote — a snapshot of what NFL Hall of Fame player Warren Moon told me during our conversation — doesn't reveal is how many doors were actually slammed in Warren’s face along the way. His ferocious work ethic for a long period of time is what eventually created the opportunity that transformed his entire life and made him one of the most influential figures in NFL history. Another ‘overnight success’ 15 years in the making.

Stand out through your actions — the work you’ve taken to this point — so, when the lifechanging opportunities emerge, you’re ready and able to make the most of them. They then become branches to even more exciting opportunities.

In fact, the opportunity to write a modern companion to Think and Grow Rich never would’ve been granted to me if I hadn’t spent 10 years before that proving through my actions that I would do a good job if given the opportunity.

Your future is entirely dependent on you — no one else. Follow the advice of NFL Hall of Fame quarterback Warren Moon and create your own luck.

11. The most important opinion is how you feel about yourself.

I just don’t listen when people tell me I can’t do something.”
– Janine Shepherd

Hopefully, by now, you’ve heard Janine’s story. It’s literally the most amazing thing I’ve ever heard, and that’s why it’s featured in the very first chapter of Think and Grow Rich: The Legacy. Believe me when I tell you that Janine knows what she’s talking about when she reiterates the importance of self-belief. She used it to defy medical opinion where now she can walk, ski and bike ride despite still being classified as a paraplegic. She’s also the most kindhearted person you could ever meet.

On the success journey, there’s going to be a lot of critics, doubters, and haters who attack your business, your dreams, your progress, and your voice.

But just remember, regardless of how loud the noise gets, the most important opinion is how you feel about yourself.


I hope you’ve enjoyed these lessons! They’ve been truly transformational for me and continue to inspire me every single day. Just remember, what you do with them is the most important thing 😉

Onwards and upwards always,
James Whittaker

“You can't build a reputation on what you are going to do.”

Henry Ford

Most people have the best of intentions—why is it, then, that extraordinary success is seemingly reserved for so few people?

We all know that action is an essential ingredient to success, but there are many different types of action. Your choice determines the difference between those who keep running around in circles versus those who are able to continuously level-up.

You might have heard that the best way to predict the future is to create it. It’s a brilliant quote.

Who has put this idea into practice?

You get the idea. There are endless examples, and I’m sure you can think of a few yourself!

Let’s think again about the episode quote: “You can't build a reputation on what you are going to do.” What I love about that quote is how directly it talks about the importance of purposeful action. Your reputation is built on what you’ve already done. It is not built on how well you talk about what you’re going to do.

This quote is even more powerful when considered in context. In Henry Ford’s time, and we’re talking around the year 1900, horses were the primary mode of transportation. They filled the streets of every city and were used for mail, transport, and entertainment.

But they weren’t perfect.

Horse dung was left all over the streets (a problem so offensive that it became an expression in itself), and when horses died they would leave behind a heavy, smelly carcass that would need at least one more horse to drag it away. They were vulnerable in bad weather. Not to mention the dozens of other complexities with having an actual animal as the engine—the primary mode of transportation.

There had to be a better way. Alas, horses had been commonplace for so long that most people simply assumed they would be around forever—just like they did with Kodak, Blockbuster, and Nokia. After all, horses changed the face of warfare, revolutionized numerous other industries, and today we still use the expression ‘send in the cavalry.'

Seeing the future, Ford had a dream to build a horseless carriage. His aim was to provide a product that boasted all the benefits of this dependable mode of transportation, while eliminating the problems that had caused frustration for owners, passengers, and government officials.

When hearing about Ford’s idea, everyone scoffed and said that would be impossible. If it wasn’t the pipe-dream that turned them off, it was probably the fact that Ford didn’t have a degree from a fancy university. In fact, not only did not Ford not attend university, he never even went to high school.

This is an interesting juncture in our story because I am assuming that everyone reading this has either owned a Ford or gone for a ride in a Ford vehicle?

So we know how the story ends.

Above: A triumphant Henry Ford observing his defeated foe.

But how was a poor, uneducated man able to completely revolutionize transportation, and in the process become one of the wealthiest and most famous people on the planet?

Ford was crystal clear about his dream, but then he realized there was one problem—he could only do so much alone. Many people abandon their dream at that point, when the odds seem insurmountable and they start listening to the ill-informed opinions of others, and many others would have forfeited before even getting to that point.

But Ford realized that he didn’t need to have all the answers himself. He used purposeful action. He surrounded himself with people who aligned with his values and got them excited in his mission. As his extraordinary journey continued, and more and more people joined the ride—all working in harmony toward a single aim—Ford realized that his pie-in-the-sky dream would soon become a reality.

In the 109 years since it was founded, the Ford Motor Company has built more than 350 million automobiles, averaging a new car every 10 seconds. So enamored was Napoleon Hill with Ford’s methods that he references it profusely in Think and Grow Rich, the bestselling book of all time.

Henry Ford passed away in 1947 with a net worth of more than US $200 billion (adjusted for inflation). Not bad for a poor, illiterate kid who was even labelled “an ignorant anarchist” by The Chicago Tribune.

Let’s quickly think about a few important questions:

To change the world, you need to:

To finish, I just want to leave you with something Barbara Corcoran told me during our interview:

“When I heard what [Henry] Ford did, it made me realize I didn’t need to know everything. I could build an empire on someone else’s knowledge.”

If you’re not tapping into the efforts of others, you’re going to get run-over by those who are.

Onwards and upwards always,
James Whittaker

In case you missed it:
How to Become a Financial Winner

“The most certain way to succeed is always to try just one more time.”

Thomas Edison

There’s one element that all those who have achieved enormous success hold in high esteem: failure. Whether industry titans of old, such as Andrew Carnegie and Henry Ford, or more contemporary worldbeaters, such as Oprah Winfrey and Jeff Bezos, failure has been the catalyst to not only creating extraordinary wealth but maintaining it too.

The headline quote from Thomas Edison, one of the greatest inventors in history, was written by a man who, from the moment he set his mind to a definite chief aim, was obsessed with the goal until it became a reality.

Incredulously, before unveiling the world’s first lightbulb for practical use, Edison went through more than 3,000 designs for light bulbs and another 6,000 tests trying to find the right material for the filament. He would go on to hold more than 1,000 patents, and his other inventions—such as the motion picture camera and phonograph—transformed almost every industry on Earth. “When I have fully decided that a result is worth getting, I go about it, and make trial after trial, until it comes,” the American once said.

While Edison’s obsession might seem crazy to outsiders, it was a perfectly rational state of mind to the man himself. Think about today’s true innovators and changemakers, from Sara Blakely to Elon Musk and the late Steve Jobs: all have been described by adjectives far harsher than “crazy”.  

Edison’s close friend, Waltor Mallory, once visited the inventor in his workshop. Having personally observed some of the countless hours of dedication, effort and sacrifice, Mallory lamented the lack of results. With a smile, Edison quickly replied, “Results? I have gotten lots of results! I now know several thousand things that won’t work.”

That simple response sums up Thomas Edison’s growth mindset and reveals how he became such a prolific achiever, despite not having a formal education.

Those with a growth mindset:

In contrast, those with a fixed mindset:

To win in the long-term, you must open yourself up to the prospect of losing in the short-term, or longer. Simply continuing is one of the surest paths to success, but so many people give up because they accept temporary failure as permanent defeat. This is true in ALL areas of life; in fact, you can probably think of at least one person who remains bitter despite a divorce or business hardship that occurred years prior.

If you allow yourself to be defined by how you’ve been wronged or some other misfortune, you’ll go through life with a chip on your shoulder and likely stay within an ever-shrinking comfort zone. However, those who keep their sights on long-term victory—and can quickly dust themselves off when they do fail—are the ones who enjoy far greater happiness and success.

Embrace failure because it means you’ve tried.

Amazon CEO Jeff Bezos understands this better than most. “I’ve made billions of failures at Amazon. Literally,” he was quoted. Further reinforcing his counterintuitive love for hardship, Bezos wrote to his shareholders, “I believe we are the best place in the world to fail (we have plenty of practice!)” But he is acutely aware that every failure increases his chance of hitting a home run, as Amazon has done with numerous innovations that catapulted the company from a simple online bookstore to, on 7 January 2019, officially becoming the world’s most valuable company

Even with the recent breakdown of their 25-year marriage, Bezos and his partner MacKenzie were able to quickly and amicably move on, wishing each other well, reducing any undue pressure on their four children, and calming nervous Amazon shareholders.

True innovators like Edison, Bezos, Winfrey, Jobs and Musk do not view the word ‘failure’ as a negative. Rather, they view it as an omnipresent companion on the journey to achievement—a stepping stone to success. Every failure brings us closer to success, just as surrendering to adversity guarantees defeat. 

In fact, the quote for today’s episode in its entirety is: “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Choose to be a victor rather than a victim. Regardless of what life throws your way, promise to try just one more time

Onwards and upwards always, 
James W.

In case you missed it:
‘The Secret to Happiness’

60 quotes to overcome failure:

“The most certain way to succeed is always to try just one more time.” – Thomas Edison

“If people should take anything from my music, it should be motivation to know that anything is possible as long as you keep working at it and don’t back down.” – Eminem

“All people have fears, but the brave put down their fears and go forward—sometimes to death, but always to victory.” – Dale Carnegie

“Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” –  Napoleon Hill

“The only easy day was yesterday.” – US Navy SEALs

 “Failure is so important. We speak about success all the time. It is the ability to resist failure or use failure that often leads to greater success. I’ve met people who don’t want to try for fear of failing.” –  J.K. Rowling

“Fall down seven times. Stand up eight.” – Proverb

“Let’s go invent tomorrow rather than worrying about what happened yesterday.” – Steve Jobs

“Failure is success in progress.” – Albert Einstein

“Never accept temporary failure as permanent defeat.” – James Whittaker 

“If your ship doesn’t come in, swim out to it.” – Jonathan Winters

“Find a way or make a way.” – Elon Musk 

“If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” – John Wooden

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan

“You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” – Walt Disney

“At any moment you can make a decision to change your life.” – Janine Shepherd

“Failure is a stepping stone to greatness.” – Oprah Winfrey

“If I had listened to the naysayers, I would still be in the Austrian Alps yodeling.” – Arnold Schwarzenegger 

“Believing that the dots will connect down the road will give you the confidence to follow your heart.” – Steve Jobs

“There are no secrets to success. It is the result of preparation, hard work and learning from failure.” – Colin Powell 

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas Edison

“Feel the fear and do it anyway.” – Susan Jeffers

“You have to be able to accept failure to get better.” – Lebron James

“Fear is the result of a lack of confidence. A lack of confidence is the result of not knowing what you can do. A lack of knowing what you can do is caused by a lack of experience. A lack of experience is caused by a lack of doing something new.” – Dale Carnegie 

“Most great people have achieved their greatest success just one step beyond their greatest failure.” – Napoleon Hill 

“The freedom to fail is vital if you’re going to succeed. Most successful people fail time and time again, and it is a measure of their strength that failure merely propels them into some new attempt at success.” – Michael Korda

 “Whether you think you can or think you can’t, you’re right.” – Henry Ford 

“Even if we crash and burn, and lose everything, the experience will have been worth ten times the cost.” – Steve Jobs 

“Do not let what you cannot do interfere with what you can do.” – John Wooden 

“Sometimes an expensive lesson is worth every penny.” – Noel Whittaker

“It’s failure that gives you the proper perspective on success.” – Ellen DeGeneres

“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill 

“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” – Arnold Schwarzenegger

“Nothing in life is to be feared, it is only to be understood.” – Marie Curie

“Do the thing you fear to do and keep on doing it. That is the quickest and surest way to conquer fear.” – Dale Carnegie

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

“You can’t discover new oceans unless you have the courage to leave the shore.” – Anonymous

“Thinking will not overcome your fear, but action will.” – W. Clement Stone

“Take a chance! All life is a chance. The person who goes farthest is generally the one who is willing to do and dare.” – Dale Carnegie 

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs­

“All is possible for the believers.” – Laird Hamilton

 “Action breeds confidence and courage.” – Dale Carnegie

“I’ve made billions of failures at Amazon. Literally.” – Jeff Bezos

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” – Bernard Baruch

“Failure is not fatal, but failure to change might be.” – John Wooden

“Failure is an option here. If things are not failing, you’re not innovating enough.” – Elon Musk

“Right actions for the future are the best apologies for wrong ones in the past.” – Tyron Edwards

 “You can conquer almost any fear if you will only make up your mind to do so. For remember, fear doesn’t exist anywhere except in the mind.” – Dale Carnegie

 “Never let the fear of striking out get in your way.” – Babe Ruth 

“Bravery is the solution to regret.” – Robin Sharma 

“Repeated failure will toughen your spirit and show you with absolute clarity how things must be done.” – Robert Greene 

“God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” – Reinhold Niebuhr (Serenity Prayer)

“Know your enemy, and know yourself, and you’ll never be in peril.” – Sun Tzu

“The struggle ends when the gratitude begins.” – Neale Donald Walsch 

“Everything you want is on the other side of fear.” – Jack Canfield

 “I believe we [Amazon] are the best place in the world to fail (we have plenty of practice!).” – Jeff Bezos

“The victim mindset dilutes the human potential. By not accepting personal responsibility for our circumstances, we greatly reduce our power to change them.” – Steve Maraboli

“Try and enjoy yourself. Because, actually, life’s pretty good.” – Elon Musk

 “If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie

“The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg

“You can’t have courage without fear.” – Jocko Willink

“The only thing we have to fear is fear itself.”

Franklin D. Roosevelt

None of us are immune to change—it is one of the great constants of life, alongside death and taxes. As people age, they often become set in their ways and increasingly resist challenge. Some start to feel old at 18, others at 80—there is no consensus. Regardless, if allowed to fester, this mindset erodes even the brightest and most enthusiastic among us.

For those worried about the future, I have some good news: age is the one number that doesn’t matter.

Fear of old age can be seen when people begin to renounce their abilities as age increases. You have probably heard someone, whether a parent, grandparent or even yourself, blame their age for not participating in an activity. Knowing what we know about the power of the mind, perhaps welcoming a new milestone—such as retiring from a career, selling a business, or celebrating a birthday—would be better viewed as an opportunity to seek new challenges or grander goals.

Those who feel increasingly despondent as their age ticks over use it to justify staying within their ever-shrinking comfort zone, but countless studies have proven that keeping the mind and body active considerably increases not only longevity but quality of life, too.

For example, Johanna Quaas is a regular competitor on the amateur gymnastics circuit in Germany. The 92-year-old continues to dazzle spectators with her strength, dexterity and mobility, performing somersaults, headstands and cartwheels at will. On the connection between body and mind, Quaas believes, “If you are fit, it is easier to master life.”

Similarly, after the sudden death of his wife, Englishman Thomas Lackey (below) decided to walk along the wing of an airplane to raise money for cancer charities. Full of vigor after his first effort, Lackey continued his wing-walking career well into his nineties, breaking numerous world records—including standing atop a prop plane for 40 minutes, despite being 94 and wheelchair-bound—and raising $2 million dollars for charity.

French woman Jeanne Louise Calment, the longest living human on record, continued to enjoy cycling beyond her 100th birthday. She eventually passed away aged 122. And just last month, 91-year-old John Carter made the news for his love of doing backflips off the high diving board.

Quaas, Lackey, Calment and Carter did not listen when people told them they couldn’t do something. Instead, they viewed their age, wisdom and experience as a blessing, warding off fear with prompt and decisive action.

In the immortal words of Mark Twain: “Wrinkles should merely indicate where the smiles have been.” Those who repeatedly tell themselves they’re too old are the ones who actually are.

Onwards and upwards always,
James W.

PS – Join my VIP community AND get a free bonus from Think and Grow Rich: The Legacy (instant download).

Examples of people who enjoyed success later in life and against the odds

Mobile phone salesman Paul Potts was 36 when he auditioned for Britain’s Got Talent. His unorthodox music choice and everyman image struck an instant chord with the public, paving the way for his debut album to reach #1 in 13 countries. His first audition has since accumulated more than 177 million views on YouTube.

I just wandered on and did my thing, treated it like it was the last performance I’d ever do—which, had it gone badly, could have been the case.” – Paul Potts

Fashion designer Vera Wang only became an independent bridal wear designer at 40. Today, she is regarded as one of the world’s leading fashion designers, having made gowns for Michelle Obama, Ivanka Trump and Chelsea Clinton and amassing a personal fortune of $630 million.

Don’t be afraid to take time to learn. It’s good to work for other people. I worked for others for 20 years. They paid me to learn.” – Vera Wang 

American businesswoman Robin Chase was 40 when, on a break from work to be with her children, she decided to launch a car-sharing company. In 2013, Zipcar was bought by Avis for USD $500 million in cash. Chase was even listed among the 100 Most Influential People by Time magazine.

You have to recognize failure whenever it happens and look it straight on. When the evidence says that you’re wrong, you have to be willing to relinquish even your most deeply held beliefs.” – Robin Chase

American comic book writer Stan Lee was 41 when he published Spider-Man for the first time, which is now regarded as the gold standard in the modern superhero genre; today, Spider-Man films boast more than $5 billion in box office receipts. Lee recently passed away aged 95, but continued to be heavily involved in the publishing and film industries until his last days, even appearing in 2018 film Venom.

With great power comes great responsibility.” – Stan Lee

Hollywood actor Samuel L. Jackson didn’t get his big break until 43, when he appeared in the Spike Lee film Jungle Fever. Today, Jackson has appeared in more than 100 films and is ranked as the highest all-time box office star, averaging more than $70 million per film and totaling more than $12 billion at the box office.

The best advice that was given to me was that I had to be 10 times smarter, braver and more polite to be equal. So I did.” – Samuel L. Jackson

American innovator ­Henry Ford was 45 when he created the Model T, changing the automotive world forever. He successfully sued The Chicago Tribune for $1 million after they printed a story labeling him “ignorant” despite his enormous success and willingness to improve the conditions and wages of his workers.

My best friend is the one who brings out the best in me.” – Henry Ford

Clothing manufacturer Jack Weil was 45 when he launched classic western brand Rockmount Ranch Wear. He maintained the CEO position until he passed away aged 107 as the oldest working CEO in the United States.

The west is not a place. It’s a state of mind.” – Jack Weil

Stand-up comedian and voice artist Rodney Dangerfield was 46 when caught his big break on The Ed Sullivan Show, more than three decades after he first started performing stand-up. That one performance, as a last-minute replacement for another act, became a surprise hit and catapulted the aspiring entertainer to industry legend.

My wife and I were happy for 20 years. Then we met.” – Rodney Dangerfield

Susan Boyle was 47 when she appeared on Britain’s Got Talent as a tribute to her mother. A rousing performance led to enormous popularity, and her album became the UK’s bestselling debut of all time, catapulting her to superstardom.

There are enough people in the world who are going to write you off. You don’t need to do that to yourself.” – Susan Boyle

Taiwanese-Japanese inventor Momofuku Ando was 48 when he invented instant noodles. His most famous product, Cup Noodles, sparked global demand. Ando passed away in 2007 at the age of 96, while his products have surpassed more than 100 billion servings.

Peace will come to the world when the people have enough to eat.” – Momofuku Ando

Charles Darwin wasn’t always regarded for his views on evolution. In fact, his first career path was physician, but he switched when he realized he couldn’t stomach the sight of blood. At 50, he published On the Origin of Species, which—despite its contradictory views with the scientific community at the time—is now considered the foundation of evolutionary biology.

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin 

Chef Julia Child was 50 before writing her first cookbook, which brought French cuisine to the American public. Until passing away in 2004 aged 91, Child was regarded as a culinary pioneer with an acclaimed career as a celebrity chef, author and television personality. She was also a recipient of both the French Legion of Honor and the US Presidential Medal of Freedom.

The only real stumbling block is fear of failure. In cooking you’ve got to have a what-the-hell attitude.” – Julia Child

NASA researcher Jack Cover was 50 when he invented the Taser stun gun. As a non-lethal weapon for law enforcement, the device is credited with saving more than 100,000 lives and is in use with more than 15,000 law enforcement and military agencies around the world.

Let me figure out something better than shooting people.” – Jack Cover

Practicing attorneys Tim and Nina Zagat were both 51 when they published their first collection of restaurant reviews. Starting out as a guide to New York restaurants based on opinions of friends, the Zagat brand quickly became a full-time business rather than a hobby. In 2011, the company was bought by Google for $151 million.

People are looking for different things at different times, and we empowered them to make their own decisions—to make choices that were the right ones for them.” – Nina Zagat

Milkshake salesman Ray Kroc was 53 when he partnered with the owners of McDonald’s, buying the company from them six years later. Kroc revolutionized the restaurant industry and passed away with a net worth of $600 million.

It’s better to be green and growing than ripe and rotting.” – Ray Kroc

Economics professor Taikichiro Mori was 55 when he quit to become a real estate investor. In 1992, the Japanese businessman was listed as the wealthiest person on the planet, with a net worth of USD $13 billion (double that of Microsoft founder Bill Gates).

I guess I am called the world’s richest man, but that doesn’t necessarily do anything for me.” – Taikichiro Mori

American restaurateur Harland Sanders was 62 when he franchised the first Kentucky Fried Chicken, modelled after the food served at his popular Kentucky service station. The company rapidly expanded and in 1964, aged 73, Sanders sold it for $2 million ($16 million in today’s dollars), becoming a salaried brand ambassador.

There’s no reason to be the richest man in the cemetery.” – Harland Sanders

After losing everything in the 1929 stock market crash, former teacher Laura Ingalls Wilder was 65 when her first Little House book was published, inspired by her childhood adventures. They soon became literary classics, and the basis for TV show Little House on the Prairie, selling more than 60 million copies in more than 100 countries.

Home is the nicest word there is.” – Laura Ingalls Wilder 

After arthritis made embroidering difficult, former housekeeper Anna Robertson was 78 when she first began painting. In 1949, President Harry S. Truman presented “Grandma Moses” with an award for outstanding accomplishment to art. She died in 1961, aged 101, and was memorialized by President John F. Kennedy.

Life is what we make it. Always has been, always will be.” – Grandma Moses

In 2013, Yuichiro Miura, at 80 years old, became the oldest person to climb Mt Everest. Incredibly, the Japanese alpinist has also skied down the highest mountain on all seven continents and was featured in the Academy Award-winning documentary The Man Who Skied Down Everest.

It’s important to have a dream, no matter how old you are.” – Yuichiro Miura

Former pilot Gladys Burrill was 86 when she ran a marathon for the first time. Nicknamed the “Gladyator”, Burrill was recognized by Guinness World Records as the oldest female marathon finisher after completing the Honolulu Marathon in 9:53, aged 92.

Just get out there and walk or run. I like walking because you can stop and smell the roses, but it’s a rarity that I stop.” – Gladys Burrill

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