“There is no other road to genius than through voluntary self-effort.”
One of the greatest honors of my life is having the opportunity to interview more than 100 of the world's most revered game-changers, entrepreneurs, and innovators, to unlock their secrets to success.
Which brings us to some exciting news – in this post, I'm going to be sharing with you the 11 BEST lessons I've learned along the way! These secrets have created billion-dollar empires, globally-recognized brands, and turned ordinary people into extraordinary achievers. They are what motivate me every single day to success in life, business, and relationships.
The best part? They can work for you too! These 11 lessons can be applied by anyone, irrespective of where you're at right now.
“One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility.”
– Grant Cardone
We all crave success in one form or another. And why wouldn’t we? As we spoke about in Episode 10: How to Become a Financial Winner, success gives us happiness, freedom, and the ability to help others.
After losing three of his male mentors (grandfather, father, and brother) in quick succession, 15-year-old Grant Cardone became a serious drug addict for the next 10 years. At 25, after being beaten to within an inch of his life and refused access to his own mother's house, Cardone realized that he had a duty, obligation, and a responsibility, to be the best he could be.
Due to the enormous wealth he has been able to accumulate, Grant Cardone is now able to provide thousands of jobs, while his books, events, and other educational resources inspire others to make the most of their potential.
As my good friend John Shin says, “Don’t be too casual about your life, or you’ll become a casualty.”
Success is your responsibility, not anyone else's.
“Thoughts become things. If you see it in your mind, you will hold it in your hand.”
– Bob Proctor
Just as you can think and grow rich, you can think and grow poor. Our thoughts become our beliefs, which then become our actions. Over time, those actions—good or bad—create our reality.
What’s the catch? If you do not keep a clear destination in mind and a structure to win the day, the negative mindset automatically seeps in. If those barnacles latch on to your hull unchecked, they will continue to amass until they sink your ship.
For any big goal, see it vividly in your head and allow your mind to unleash its infinite power for it to manifest.
“It’s creating your entire universe about you being at your best, living with energy every day, and just being happy. That’s the ultimate freedom.”
– Rob Dyrdek
I recently posted a video of what most people focus on each day: complaining. Yet, if redirected, that same energy could be used to create the circumstances to have everything we wanted in our life.
Former pro skater turned business mogul, Rob Dyrdek, reminds us that life is about working on projects that give us energy. Happiness, freedom, and the ongoing pursuit of our potential are available to EVERYONE who takes the right action, but so many of us believed it is reserved for a lucky few.
One day at a time, build a life that gives you energy.
“Above all else, action … every single day.”
– Lewis Howes
Action is the key, not intellect. Sometimes people who are book smart are too good at evaluating risk, which keeps them in a state of inaction because they can always come up with a reason why they should not do something.
The ones who reach the loftiest heights are those who take action. This habit means they fail quickly and repeatedly. In these failures, the seeds of success are sown, creating a much faster and deeper success trajectory. It certainly pays to do your due diligence, but results only come from action.
Fortunately, this is firmly in your court, so remember to shoot for the stars each day.
“Adversity is a learning opportunity, not failure. Sometimes a door has to close for another one to open.”
– Sharon Lechter
So many of us settle for “okay” because we’re afraid that if we take a shot at something better we’ll miss out. Yet, it’s the adversity faced in the process of unleashing our potential that enables us to become resilient, resourceful, and persistent enough to achieve extraordinary things.
After being the founder and author of the Rich Dad brand (alongside Robert Kiyosaki), Sharon Lechter felt that her vision was no longer aligned with her business partner. Making the decision to trust her intuition and leave a household brand was a huge hurdle because she experienced the full gamut of emotions that emerge when we’re stepping into the unknown. However, Lechter realized that she just had to have faith that there would be a next step—even if she didn’t know what that was. As Martin Luther King said, “Faith is taking the first step even when you don't see the whole staircase.”
Shortly after, the acclaimed entrepreneur received a phone call from Don Green of the Napoleon Hill Foundation inviting her to partner on numerous projects that would introduce Hill’s timeless principles to today’s generations. Lechter also received a call from President George W. Bush's office inviting her to be on the inaugural President's Advisory Council on Financial Literacy, a tenure she continued with President Obama.
That never would’ve happened if she didn’t trust her gut, channel adversity into something great, and take that leap of faith.
“If you’re not competitive by nature, you don’t succeed as a businessperson.”
– Barbara Corcoran
If you’ve seen Shark Tank, you’ll know how fierce it can be not only with the contestants but among the sharks too. When Barbara Corcoran was a waitress at a diner in New Jersey, she had a dream to be the queen of New York real estate.
Corcoran partnered with her boyfriend at the time and launched a real estate company. One day, the aspiring property mogul was confronted with the news that her boyfriend and business partner was leaving Corcoran … for her secretary. Single in romance and business gave her the rocket-fuel to build what would become one of the most respected real estate companies in the world, which she would go on to sell for US $66 million.
The lesson? You have to be competitive to succeed—a powerful trait that Barbara Corcoran employs in her businesses today.
“Don’t negotiate to the last penny. Always be fair. Don’t do business with dicks.”
– David Meltzer
I first met David Meltzer a few years ago at the Fairmont Hotel in Santa Monica. From the moment we met, I felt this energy, professionalism, and willingness to help, at such an extent that I’ll never forget. In 2018 I had the opportunity to speak to the Sports1Marketing team and I could tell that Dave’s commitment to excellence in all areas has clearly rubbed off on his team who are all wonderful people.
His three-pronged quote is one I think about often. In the digital age, too many people are increasingly focused on short-term gain by ramming their product down people’s throats. Instead, Dave focuses on playing the long game, which has enabled him to build an enormous network of people who exponentially increase his effectiveness in all areas of life. Anyone who knows Dave personally will tell you that he’s an absolute terminator at getting things done, whether it’s raising money for a charity, gathering a crowd for an event, or helping a client.
When he says, “Don’t negotiate to the last penny,” he emphasizes the importance of maintaining integrity in business. Any business dealing can be used as an opportunity to develop a strong relationship with others so they can see your true character, which also ties in to the second part of his quote, "Always be fair." That's what enables opportunity to come to you, rather than you chasing it.
The final part of his quote “Don’t do business with dicks” is probably self-explanatory! Unfortunately it can be hard to spot unscrupulous individuals early on, but experience has taught me that you need to trust your intuition when it comes to people. I’ve done business with people who ended up being dicks and it’s a horrible feeling—a mistake I don’t intend on making again anytime soon!
Remember to never accept toxicity in your life, no matter what form it’s in. Life’s too short to be around energy vampires, negative people, and those who don’t align with your values.
“Build an audience that you serve with free, valuable, and consistent content.”
– John Lee Dumas
Many authors and business coaches talk about the importance of finding your tribe. However, if you want to truly make an impact, you need to build your tribe. EOFire founder John Lee Dumas should know—he went from being a rudderless military vet bouncing from job-to-job, to hosting a podcast that in seven years has generated more than US $16 million.
What’s the best way to build an audience? Create and publish free, valuable, and consistent content. As the community grows, you can home in on common pain-points the community faces, then offer paid solutions to those problems. Once you’ve established that trust through continually offering value, the community will grow like wildfire, and at that point you’re only limited by how big you dare to dream.
For professionals and entrepreneurs looking to build their business, your entire model should come from creating a clearly defined audience, and then focus on how you can add as much value to them as possible. Value ALL comes from being crystal clear on the problem your audience faces. The better you understand the problem, the better your solution will be.
If you’re not growing your business or achieving conversions, it’s likely because you don’t know enough about—or haven’t clearly articulated—the problem your audience is having. That’s such an important step and something I work on constantly with my clients to help them grow their business.
Too many people are focused on what they can take from others, but as you’ve heard me say on this show before: the real magic in life comes when you give more than you get.
“No matter what the dream inside you is, the answer is always ‘Yes, you can’.”
– Jim Stovall
Anyone who’s read Think and Grow Rich: The Legacy will remember Jim Stovall’s story, but for those who haven’t read it, I’ll give you a quick recap. Jim was once faced with a problem that many of could barely even imagine. At the age of 17, doctors told the aspiring NFL prospect was told that he would soon go totally and permanently blind … and there was nothing they could do about it.
Rather than wallow in his own pity, Jim realized that there was no way for blind and visually impaired people to watch television, a problem that he realized was faced by tens of millions of people. Despite his own limitations, Jim went on to create the Narrative Television Network, which now operates in more than a dozen countries around the world. He is also now the author of 30 bestselling books.
Even more amazingly? He hadn’t written a single book before he was blind.
Whatever excuse you have for being a failure is invalid. That might seem harsh but it’s true. When you find yourself questioning whether you can start a business, write a book, or achieve any other dream, the answer is always YES YOU CAN!
“I always worked hard, so whenever the door of opportunity knocked I was ready for it.”
– Warren Moon
Most of us are able to do the work when people are watching, but it’s what we do behind the scenes – when the lights of accountability are off – that proves how committed we are to our success. One of the simplest ways to stand out is through an unrelenting work ethic.
What that quote — a snapshot of what NFL Hall of Fame player Warren Moon told me during our conversation — doesn't reveal is how many doors were actually slammed in Warren’s face along the way. His ferocious work ethic for a long period of time is what eventually created the opportunity that transformed his entire life and made him one of the most influential figures in NFL history. Another ‘overnight success’ 15 years in the making.
Stand out through your actions — the work you’ve taken to this point — so, when the lifechanging opportunities emerge, you’re ready and able to make the most of them. They then become branches to even more exciting opportunities.
In fact, the opportunity to write a modern companion to Think and Grow Rich never would’ve been granted to me if I hadn’t spent 10 years before that proving through my actions that I would do a good job if given the opportunity.
Your future is entirely dependent on you — no one else. Follow the advice of NFL Hall of Fame quarterback Warren Moon and create your own luck.
“I just don’t listen when people tell me I can’t do something.”
– Janine Shepherd
Hopefully, by now, you’ve heard Janine’s story. It’s literally the most amazing thing I’ve ever heard, and that’s why it’s featured in the very first chapter of Think and Grow Rich: The Legacy. Believe me when I tell you that Janine knows what she’s talking about when she reiterates the importance of self-belief. She used it to defy medical opinion where now she can walk, ski and bike ride despite still being classified as a paraplegic. She’s also the most kindhearted person you could ever meet.
On the success journey, there’s going to be a lot of critics, doubters, and haters who attack your business, your dreams, your progress, and your voice.
But just remember, regardless of how loud the noise gets, the most important opinion is how you feel about yourself.
I hope you’ve enjoyed these lessons! They’ve been truly transformational for me and continue to inspire me every single day. Just remember, what you do with them is the most important thing 😉
Onwards and upwards always,
“Everything you seek to achieve, build a believable plan."
In episode two of Win the Day, we spoke about how the right plan is far better than the right promise. After all, you can promise yourself anything you like, but you’ll continue to bounce from failure to failure until you’ve got a detailed plan for success. Purposeful action always trumps talk.
Importantly, the right plan encapsulates remedies for just about every adversity and obstacle you’ll face along the way, keeping you resilient, focused, and giving you the best overall chance of success.
As author of Think and Grow Rich: The Legacy, I was tasked with interviewing an incredible mix of people from all over the world to tell their stories from hopelessness to success. If you’ve read the book, you’ll notice that a bulletproof plan was a common thread. It got:
A bulletproof plan creates relentless action, bringing superhuman levels of resourcefulness and resilience.
One of the most interesting people I’ve interviewed is Rob Dyrdek. Admittedly, I hadn’t really heard of him before the Think and Grow Rich: The Legacy project, but he’s amassed more than 12 million followers on Facebook and Instagram and appears on major television networks around the world every day. As I researched his extraordinary career, I was amazed at his eclectic cache of achievements and wondered what could possibly be left on his bucket list.
Two years ago, I drove to his penthouse office in Beverly Hills for our interview and could immediately feel the energy of the place. The elevator walls were adorned with his ’99 truths of business’ and the windows offered 360-degree views of one of the most glamorous cities on Earth.
Dyrdek greeted me like an old friend. He walked me into his office and, for the next two-and-a-half hours, shared his remarkable philosophy for life, success and business.
I was blown away, not just by how generous he was with his time and how candidly he shared his story with me, but how intelligent and insightful he was—a contrast to how many would perceive him, I’m sure.
It’s safe to say that I’m a fan.
Growing up in Ohio as an ordinary kid, it was a chance encounter that changed Dyrdek’s life forever. It happened at a skateboard tournament, where the 11-year-old followed around one of the pro skaters, Neil Blender, who was walking to his limousine. As Neil opened the door to hop in, Rob blurted out, “Hey, I don’t think there’s enough room for you and that board.”
“You know what? You’re right!” the pro skater replied, handing his board to the young fan.
At the time, Dyrdek had never even been on a skateboard, but this extraordinary course of events taught him one of the universe’s most valuable lessons: Whatever the mind can conceive and believe, it can achieve.
He became completely enamored with his new craft, practicing for hours on end while harboring dreams of turning pro. Dyrdek eventually moved to California and began shaping the culture of the burgeoning sport, both on the board and as a clothing designer.
But he wasn’t satisfied.
Fearless, he tried his hand at all he could, raking in millions of dollars, but the lofty highs were tempered by deep lows. To restore balance and stay focused on the bigger picture, Dyrdek began reading books like Think and Grow Rich and resumed asking for what he wanted, as he had done as a kid.
“What’s grounded me is the relentless pursuit of growth and having a bigger picture for what I’m meant to accomplish,” Dyrdek told me during our interview. “It’s knowing that these stages are just part of the process, and not a final destination.”
A lot of the unhappiness and frustration in our own lives stems from the contradiction between where we are now and where we think we should be, but Dyrdek reminds us that there’s lessons to be learnt in every situation and that your current circumstances never have to be your final destination. Trust the process.
Being crystal clear on what he wanted gave Dyrdek the fuel and inspiration to keep moving forward, even after his athletic shelf life was expiring. “As I’ve continued to level-up, I stop and decide what the answer is, and then build my life backwards from there,” Dyrdek noted.
That level-up came in the form of an unlikely career in entertainment, where he controls the full gamut: producing and hosting television shows, planning their distribution, and showcasing brands. To turbocharge promotion, he took the reins (quite literally in this case)—putting his body on the line and setting 21 Guinness World Records.
However, for all his success, Dyrdek’s crowning glory is the Dyrdek Machine, a venture capital company that invests in exciting startups with high growth potential. Aside from fulfilling the 99 truths that adorn the elevator well of his penthouse office in Beverly Hills, the people who most catch his attention are those who embody two simple attributes: zest for life and a bulletproof plan.
Many would argue that Rob Dyrdek has no right to be a major player in the entertainment world. After all, how many former skateboarders—or professional athletes in general—can you name who forged careers at that level of success after calling time on their sporting pursuits?
Despite what the haters say, being dedicated to a detailed growth plan has been the foundation of Dyrdek’s long-term success and why it would be unwise to bet against anything he does. Today, he owns companies in seemingly every industry, from virtual reality and luxury goods to clothing and plant-based foods.
To maintain harmony in his life, the 44-year-old focuses on three things: working on ventures he believes in, committing to mastery of the business world, and creating a platform of love for his young family. It’s this life plan—what he calls his ‘rhythm of existence playbook’—that maintains Dyrdek’s infinite well of energy and is what he regards as his greatest accomplishment:
“It’s creating your entire universe about you being at your best, living with energy each day, and just being happy. That’s the ultimate freedom. I have a clear vision for literally everything in my life and I think about it every day.”
Interestingly, Rob Dyrdek reads Think and Grow Rich every year because he recognizes that each time you read it, and have more life experience to bring, you don’t notice something new in the book—you notice something new in yourself:
“The foundational principles of achievement, you can only digest based off experience. When you begin to manifest based off applying these principles, and you begin to hone that, you read it [Think and Grow Rich] again and it’s like, “Wow, this really is what I’m doing!” I think self-help books should be read every year just to remind yourself. There’s no way to fully apply something that complex until you’ve had achievements to help you believe it.”
To conclude, let’s revisit his quote at the top of this newsletter: “Everything you seek to achieve, build a believable plan.” Think about the most important goals in your life and make sure you’ve prepared detailed plans to make them a reality. (Unsure of how to do that? Watch this issue’s video episode.)
Onwards and upwards always,
“Write it on your heart that every day is the best day in the year.”
Ralph Waldo Emerson
When faced with misfortune, most people are quick to lash out at others. Yet, high achievers know that it’s not laying blame that leads to success—it’s proudly taking ownership of every aspect of your life.
These 10 questions will empower you to rise in almost any situation, allowing you to reset your energy, prepare actionable plans, and advance with stronger resilience than ever before.
Understanding this has been one of the most profound turning points in my life. Incredible stories of Janine Shepherd and Jim Stovall prove that there’s a gift in every adversity … you just have to find it. While a challenging skill to master in the moment, dig deep and you’ll find a little comfort in even the most difficult hardship. Mastery of resilience is the foundation of the growth mindset and what keeps high performers focused when others give up.
Numerous studies, including this one from UC Berkeley, have shown that people who use a regular gratitude practice are happier. When you’re focused on positive energy, it shifts your focus from resentment and envy to abundance, improving everything from personal relationships to career success. If you’re new to gratitude, grab a copy of The 5 Minute Journal—it’s what I use personally and is truly lifechanging. Also, schedule a weekly calendar reminder to send good vibes—whether a message, phone call or email—to someone whose efforts and support you appreciate.
If you’re working a job you hate, or spending too much time helping someone else achieve their goals, perhaps it’s time you restored balance into the equation and thought about what you wanted. Readers of Think and Grow Rich: The Legacy might recall the greatest turning point in Sandy Gallagher’s career was when she realized her entire life had been about making someone else—her father—happy. As she transitioned toward forging her own path, Sandy found that she was not only happier and more fulfilled in her new career, she was able to positively impact far more people, too.
As Simon Sinek said, “People don’t buy what you do, they buy why you do it.” When you’re clear on why you do what you do, whether an individual or a company, it allows you to persist through adversity, attract a tribe of people excited in your mission, and remain constantly alert for resources that will help you on your journey—the ultimate pathway to finding your how.
In a world of instant gratification, buck the trend of demanding it now and, instead, proudly put in the work. This is a fundamental step emphasized repeatedly in Think and Grow Rich and the process of autosuggestion. With your most important goals, write down the specific actions you’ll take—the price you’re willing to pay—to make them a reality. You’ll find that the level of success you achieve is in direct proportion to the consistent effort you take.
Audit your time each day for one week so you can easily pinpoint where you’re knocked off course. (Even simple things such as deleting time-wasting apps, switching your phone to airplane mode for regular blocks, and removing clutter, can all make a massive difference to your daily productivity.) Next, look around your living and working environments. If they don’t motivate you to go the extra mile each day, make some changes. In my office, I have a huge print that says “ACTION: The difference between having and wanting” reminding me of the importance of sustained effort. Surround yourself with inspiration.
Your energy source is the most important part of your life and should be insulated from sabotage at all costs. Surround yourself with people who think positive, dream big, and align with your values—those demonstrated in the top-right corner of the Friendship-Success Quadrant (below). You’ll find your energy levels increase tenfold as a result. This is the power of the mastermind and the one attribute that has made the most significant difference in my own life. Once you’ve found the right people, use this to turbocharge your success.
Paradoxically, we often reserve our love and kindness for others, and then engage in negative self-talk when we’re alone—it’s certainly a weakness of mine. Rob Dyrdek introduced me to Dr George Pratt, the clinical psychologist and hypnotherapist who Rob credits as changing his life. George helped me to be more aware of negative self-talk and gave me some exercises that I now have scheduled in my calendar every week to keep focused, relaxed and happy. Here’s a short one you can try. Don’t just make time for your mental health, schedule it.
As part of human nature, and only enhanced in the digital age, we often massively overthink and overcomplicate situations. Sometimes, taking a step back and giving ourselves a mental reset to ponder “What would this look like if it were easy?” can be the quickest way to an acceptable solution, saving valuable time and energy in the process.
The end of the calendar year is a good reference point for how your life is progressing. If you’re unable to answer this question quickly, fill out the Success Plan (template). Feel the emotions of having already attained those 3-5 things, then make sure you’ve got a detailed plan—with regular action items scheduled—built into your weekly calendar so imagination becomes reality. High performers all have systems to optimize their success.
Through a calm demeanor and an inquisitive mind, the best way forward is always revealed. Remember, you are the only problem you will ever have and YOU are the only solution.
Take actions today that your future self will thank you for. After all, the right question could save your life.
Onwards and upwards always,
In case you missed it: ‘The One Number that Doesn’t Matter’