“Life is either a daring adventure or nothing at all.”

Helen Keller

As Helen Keller reminds us, looking at life as a daring adventure can create opportunities we otherwise never would have imagined and even help us change the world — and our guest today is doing just that.

Laura Latimer is an international speaker, a leader in healthcare tech, and a pioneer in the no-code / low-code movement of entrepreneurship. Her heart beats for empowering women and improving the lives of travel healthcare workers.

Laura started her company, Nomadicare, without the usual resources people have. She had barely any experience, no training, and certainly no external funding.

But the one thing she did have was a lot of heart. And if you’ve read any of my books, you’ll know that the right attitude makes all the difference.

While working in the healthcare industry, Laura experienced a problem firsthand and said to herself, “You know what? I’m going to be the one to fix this!”

In that pivotal moment, her mission to revolutionize travel healthcare was born.

Today Laura is part of the 2% of women entrepreneurs who generate over USD $1 million of annual revenue but, more importantly, she makes an enormous impact on the world.

In this interview, we’ll go through:

Let’s WIN THE DAY with Laura Latimer!

James Whittaker:
To kick things off, can you take us into what your life was like growing up?

Laura Latimer:
Growing up, I had a really amazing family. I was a middle child, so I get teased right now from some of my friends who are like, “Man, did you grow up!?” We were the cliché sweet middle-class family who lived in this beautiful bubble of a life. And I was involved in a ton of stuff and my family was very supportive of me. But I think what is really funny is people will tell parents today, "Hey, don't worry too much, because at the end of it, your kid's going to want therapy for it no matter what you do!"

For me, the part that I didn't get as much of in my childhood that I ended up getting to develop in adulthood was my ability to think for myself. When you’re young, there are often such blessings in adversity that really help you think about the world in a different way. And I grew up in such a beautiful childhood where things were handed to me and I was like, “Oh, this is what life is supposed to be. Cool. Done. Figured it out.” Then later in life, so much else changed. That helped me think about my childhood in a bit of a different way.

As a teenager, what did ‘success’ look like to you? And when did having your own business first come on your radar?

As a teenager, many people in Texas – especially back then – ‘success’ meant one thing to us: getting married and having babies. And I was right in line with that being a success; we were very much along the line of, okay, you go to college, you fall in love, you have your kids, you'll have some kind of career, you might decide to stay at home, or you get a house.

All the way, probably even into undergrad, that was my definition of success. But, looking back, that was my definition of success because that was all of my friends’ definitions of success. And one thing that I know you know, James, and I think anybody who's really into entrepreneurship knows, is you become the people you surround yourself with pretty much inevitably. So we all had the same kind of viewpoints back then, and that is what I defined as success.

You become the people you surround yourself with pretty much inevitably.

Now, looking back, I love the thought that who I am today is completely by luck of me not getting what I thought I wanted. There's been so many things I didn't get that I thought I wanted that I am so grateful for now. By the time I was getting out of school, I wasn't in love, or even in a relationship, so I had to figure out what to do next. And at that point for me, it wasn't entrepreneurship, it was travel.

One thing I realized when I was getting out of occupational therapy school is I could, with my occupational therapy degree, move to Australia and get a job there. To me, that was the wildest thing I could possibly do. And I did it! I booked flight, a one-way ticket to Australia. I sold everything I had. I didn't know anybody there. At the time, that was a crazy decision!

Literally my favorite all-time memory is the day the plane was landing in Australia. I didn't know a single person, everything I owned was on my back, I didn't have a job yet, I had a few thousand dollars, and I had a degree to hopefully find a job. That feeling in my heart that it was just me, solo in this new country, is my favorite feeling I've ever had. From there though, as I’m sure we’ll get in to, my business has a lot to do with traveling. And so travel became a huge part of my life.

In Australia, to my parents’ worst fear, I met a guy. It was nothing romantic; he was a little bit more ambitious and a more seasoned traveler than I was. He told me it was a $45 flight from Australia to Southeast Asia, so I did it. I booked the flight after doing just a few weeks in Australia and meeting other backpackers in Australia, just starting to open my mind to travel as a growth concept. It was travel as a way to learn more things. It was the first thing I ever did in my life that my parents straight up told me not to do. But I did it anyway.

It was the first thing I ever did in my life that my parents straight up told me not to do. But I did it anyway.

I ended up going to Indonesia and all over Southeast Asia. Travelers know Southeast Asia is a well-worn backpackers’ path – you can go to all these different places – but in my dad's head, all he could hear was, “My daughter's going to Vietnam!” All he knew was the Vietnam War. He thought I was going to die, literally. He took out life insurance on me and thought I was going to die. And I did it anyway. And I did most of that trip solo.

That trip was probably the most impactful, impulse decision I ever made because in doing that trip, it was the first time in my life that I had been exposed to other religions, cultures, and poverty levels – as well as other perspectives of what success, happiness, or impact was. Even meeting people in the hostels was huge; meeting people from Sweden, Germany, and New Zealand totally changed the way I saw the world.

But the biggest thing I got out of that trip was that it changed my relationship with truth. From there, I stopped believing in truth as a prescription that there was a right way and a wrong way to do life. In breaking up with that definition, I felt so free to define my own life. It was liberating to see people pick truths based on their location, what felt good, and who they were around. Above all, that you could think for yourself. I was 24 years old, and it was the best thing I’d ever done.

People hear a lot about solo travel, but it sounds so intimidating for those who haven't done it. Was there anything that solo travel specifically did to help you change your perspective either of who you were or the world around you?

Yes, 100%. So solo travel, versus travelling with other people, it gives you 100% control and freedom for everything you do. When you're with someone else, you just go back and forth on, “What should we do today?” and it's also much harder to be approached by others.

I have a distinct memory in college of me and a group of friends saying, "Oh my God, I would never go to the movies by myself!" And me being like, “Oh, I know. Me either!” Now, I can't even imagine me thinking that, but it's so amazing. Being able to trust yourself and realize that you can make decisions based on what makes you happy that day, too. It gives you courage when you realize inside of you that you can approach people, try new things on your own, listen to stories from strangers, and care so much about them … you just gain confidence very quickly when you’re traveling solo.

As far as the stereotypes of dangerous places, once you get there you usually realize that it isn’t really that dangerous. There's common sense to be had, of course, like the same common sense we have at home, but I got to develop the belief that people are, by and large, so good around the world. And it does give you that confidence of safety of the world, and humanity a little bit more too.

So true. I've been in many places that were documented as being among the most dangerous places on Earth, but when you're there, for the most part, you feel totally fine. With solo travel, it sounds like it gave you more than confidence – like a deep sense of inner peace and harmony that had eluded you previously.

On one end of the spectrum, there are people who spend so much of their life gallivanting around the world and seemingly can't sit still. Yet, on the other side, there are people who grow up and they stay in the same town that they're in. Of course, there's no right or wrong, but did you identify any unifying bond or common traits of all those people who were traveling? Was there an itch that they were trying to scratch, or were they trying to find out their purpose or their place in the world?

That's a good question. I think if there was one word that I feel like was unifying about the travelers I met, it would be curiosity. Travelers are craving and seeking something that is different than what they know. They're intentionally staying in hostels, they’re in their young 20s, and in a room of like eight beds, all bunk beds that are super uncomfortable, with the tiny locker. Nothing is comfortable per se about traveling, especially when you have no money. So you're doing it the rugged way, which is my favorite way, but everyone is seeking to experience something that is not what they knew.

Everyone is seeking to experience something that is not what they knew.

There's this craving for experiences and it's a craving to learn. With that comes open-mindedness. If you are in something that you're comfortable in and you've done over and over, you might start feeling like you're an expert. But when you're in a culture where you know nothing, you might not even know the language, you might not know what currency translates to, you are now back in this childlike state of figuring stuff out constantly. The bond comes from two (or more) people who feel like fish out of water. The unifying thing is a sense that we’re here to learn and dive in to these new experiences, rather than judge what we’re seeing.

Aside from international travel, you've also lived in a bunch of different places in the US. What are the pros and cons that has given you?

Well, it’s similar in that it always keeps me humble. It keeps me uncomfortable-ish. I traveled so much inside the US too because for a long time I was a travel occupational therapist. So that's like a healthcare career choice where you can go around to different cities and states, and help places that need healthcare. That is why I was traveling so much mostly.

Then sometimes it was because I just wanted to. As a traveler, I was constantly still in a new culture, like Berkeley, California, and Manhattan, New York are not similar. They're so different. And then to go straight into the hub of San Francisco and dive into the tech world when I was learning technology for Nomadicare, or when I was in San Diego with the beaches. It just keeps me curious, which is my favorite value, for me personally. Anytime I kept moving around, you can't really get too sure of yourself, which I think can be a really good thing.

Plus it gives you access to so many different relationships too.


Well, let's switch gears and delve into the Nomadicare side. Can you give us a quick overview of your business, Nomadicare, for those who don't know anything about it?

Nomadicare is in healthcare and is a very mission-based business. First, for anyone who's listening / reading, there's travel healthcare where nurses and therapists, radiologists and sonographers, we can travel to places that are underserved or to hospitals that need help. That's the backbone of my industry.

Now, what happened, was one day when I was a travel OT, I excitedly walked into a job on the first day and met the other person who was starting the same day as me. We had the exact same profession in the exact same company, and she was getting paid $400 more a week than I was. That’s almost $2,000 more per month in the same company for the same job. And we just had different recruiters.

It was literally the first time in my whole career that it even crossed my mind that I was supposed to negotiate pay, or that this was a business, or that the people I was talking to maybe were not my friends – maybe they were salespeople pitching me a job, and their role was to make their company more profits.

And I can't stress enough why this is an even bigger deal in this industry. In this industry, it's 80% women who are caregivers and they go to school to learn how to serve, how to have relationships, and heal. But in school we do not learn our worth, how to negotiate, or anything to do with the business side of having a career as a provider of healthcare.

Now, on the other side, there are salespeople who are hired to be salespeople. They literally went to school or had experiences that taught them how to use persuasion and amazing skill sets, but in order to, in this case, underpay a healthcare worker to make their company more profits. And to me, that was extremely unfair. I also didn't like that it was mostly impacting women who were such relationship-based women, but of course, I really didn't like it when it happened to me.

That night, I went out with my best girlfriend and I was frustrated and venting, but I didn't know what to do. Of course, some of the best ideas are made over margaritas, and we were having some margaritas that night! We started talking and we came up with this idea of Nomadicare. We didn't have a pen or paper, so the waitress came over and gave us a pen and napkins. We wrote out an entire business model on these napkins. I wish so much I still had those napkins!

We wrote out an entire business model on these napkins.

And for me, the idea latched on. It stuck. I have this belief that ideas sometimes choose people because there's a million things my heart cares about, but this one chose me, where it didn't let go of my heart or my head. I was like, "I'm going to solve this. This one's mine to do."

So it was born from this unfairness. What it's become has been a really big movement in the industry, a huge community behind Nomadicare that are called the Empowered Travelers, a huge movement in the healthcare staffing agencies that are also moving in that same direction, bringing them together. We've built a ton of technologies. And technology can always increase the quality because it's data. Since that day five years ago, we’ve done a lot to transform the industry, but it started with seeing a problem and choosing to do something about it – even when I knew nothing about business.

What were the biggest things that you have done that have made your business Nomadicare as successful as it is today?

So anyone who is listening to this who does have an idea and is where I was (i.e. no connections or any skills at all in business), then you might realize it's really hard sometimes to know what's that very next step to take. For me, what ended up being so impactful was that I surrounded myself with a community of entrepreneurs right away. And life can be serendipitous, but I think it's serendipitous for everyone, if you open your eyes to it, you always see the opportunities.

For me, what ended up being so impactful was that I surrounded myself with a community of entrepreneurs right away.

At the time, I was living in Boston and there was this really cool thing called CrashPad, and I moved into it just a few months after wanting to do Nomadicare. It was 18 entrepreneurs living together in a three-story house, and we all co-worked together on the second floor. If you lived there, you weren't allowed to have another job. You were supposed to be 100% dedicated to your startup and 100% dedicated to giving and being in service to each other to grow.

I went in having the least amount of skillset out of anybody there, but I did have a camera and I was a professional photographer then too. So I was like, "Look, I'll take pictures of all your products. I'll do every headshot. That is what I can contribute." But then someone else over here could contribute web design, someone else over here knew marketing. And it was like an introduction that I needed to just learn some basic first steps.

The other thing I had was I think the superpower of not knowing anything yet. And what I mean by that is everything I launched that year was objectively terrible. The website was horrible and the pictures I had up were sized all wrong and nothing was mobile-friendly. Everything I did was bad, but I didn't know anything. So I didn't know that anything was bad.

I think that's cool because I put everything out with so much pride and excitement. I think also the community latched on to that mission and that excitement that I was putting out because I was constantly putting stuff out. And in my head, it was the best. Looking back, I'm like, "Oh my God, Laura!" So don't be afraid of not knowing stuff, don't be afraid of it being so imperfect at first because it is for everybody. At first, it's crucial to go through that.

You took action, and over time you were able to refine and make improvements. So many people who have that perfectionist mentality at the start, or who are so captive over their own idea, fail to recognize that your idea means nothing. It’s how well you execute. You were so good at consistently taking that action.

Thank you. I'm more of a perfectionist now than I was back then, because I see things different. The first year is cool when you don't have that because exciting. So don't be afraid of that stage when launching your business.

I love that mastermind community you were in. Literally, living together with a whole bunch of people who are all in on what they loved.

Is there a day that stands out as particularly satisfying on your entrepreneurial journey?

The journey has been so fun. There is a moment that stands out to me, and it speaks a lot to where the biggest joys usually come from – which is usually after a hell lot of hard work leading up to it. The moment I’m referring to was extra satisfying because I was fresh out of a breakup that hit me harder than other breakups for whatever reason. Therefore, all my life plans just stopped, not necessarily with Nomadicare, but with my life. I was like, "Okay, I need to make a decision." It was around year three, where I didn’t have much money. The business didn’t become very profitable until the year after that.

I was back in New England, and my amazing brother let me move into his basement because I didn't really have money for both rent and an office. I really wanted to hire people because I was at a point where we could grow and it was more than I could do on my own. So I got to live with my brother and his wife for free for a year in their basement, which gave me money to pay for this office. Now I couldn’t afford much. It was about $600 a month and walking distance from my brother's house. It was so old and the wallpaper's falling off of it. The landlord was like, "Okay, you can get it and you can renovate it if you want."

In the weeks leading up to that, I was there till 4:00 AM scraping wallpaper, learning DIY paintings. I printed every office decoration myself. I found donations for desks and tried to refurbish them to make them decent. I hired my first few people. So I put everything into the business again in year three. On day one, it was my first day being a boss, so I had little gifts for them!

That day, I remember them coming to work for the first time and walking into the office and me just getting to be in that role. When they left at the end of the day, I just remember sitting down on the floor of that office and I was like, "Oh my God. Oh my God, I'm a boss! What has happened?" And it felt so hard and so exciting.

And I mean, that's what it takes sometimes – living in the basement, scraping the wallpaper, and realizing the dream. It felt amazing.

You're driven by a bigger mission, and you touched on a few of the dark moments already. I like to chat with entrepreneurs about the really dark side of entrepreneurship. People see the glamor, they see the wins, but they never see the struggles and the pains that goes on behind the scenes. Can you take us into a particularly dark day or moment along your entrepreneurial journey?

When I was first coming up, it felt like the whole industry was on board and excited. It got to a point where Nomadicare was developing a name in the industry, and it was the first time I started getting personally attacked online. And it's so crazy how much that can hurt, especially the first time it's happening. The personal attacks were complete lies because my service is free to the travelers.

There were all these false implications of why it's unethical and why you shouldn’t use it. None of what they said was true. I felt helpless and didn’t know how to defend it without looking defensive and them attacking me. That was really hard. And I think that lasted a few months that I literally struggled emotionally with getting attacked because you grow that emotional resilience over time, but when it first happens, it kicks you.

Also, the first time I had to fire someone; I lost many nights of sleep over that. It's very hard firing someone. They say, “Hire slow and fire fast” but it’s so hard in reality, even when it's the right decision to do.

Then the last one – and you know how hard of a decision this one was for me – but I left Nomadicare for six months to go to a job that I thought was this incredible opportunity because it was in San Francisco. It was a tech company that had raised multiple, multiple millions of dollars. And the founders with the best intentions talked me into believing that I really needed this experience to learn and how great it would be for me. But when I got there and I left Nomadicare, which was not that long ago so Nomadicare was doing well, it really was the hardest thing ever to go back to, I think, a corporate job and realize it's because I thought I wasn't ready for the next step, but I was. I had talked myself into thinking I needed this and I didn't. So coming back to Nomadicare was amazing, but that was super hard as well.

Thank you so much for sharing those moments. I often talk to my wife about this, but I have no idea how people with 5 million or 50 million followers can possibly handle online trolls. I really appreciate you sharing that because, at the end of the day, if we don't have our mindset right, we’re in big trouble.

In Episode 45, we had Dr Steve Sudell on the show who was a renowned inventor that had big success on Kickstarter. But he had a big problem with counterfeiters who saw his online success and would manufacture his product quicker than he could even bring it to market. He said the most damaging aspect was not the financial side, but that it damaged his mojo, so it was much harder to motivate yourself.

When that starts to chip away at you and things begin to fall apart, that’s when I believe entrepreneurs can develop a degree of PTSD from what they go through.

Yeah, 100% it is. I don't know how it's so unexpected when it first starts happening, but it feels so personal. Over time, you do develop emotional strength, but the first few months you're like, "What's wrong with me? How could they say this about me?" And then after a while, you're like, "Oh, they don't know and they don't care about you. They don't know anything about you. It's just online." But you don't think that the first day.

And when you’ve got enough good people around you, that can make a big difference too.

On your best day, what's an affirmation that you would write on a flashcard that you would be able to show yourself on your worst day?

Oh, wow. What an interesting one. On my worst days, I think the thoughts that come up are that you can’t do it or it’s not worth it, or the imposter syndrome creeps in where you feel that you’ve only made it out of a fluke.

So I think the affirmation would be like, “Girl, you were made for this! You are a creator, you are worthy, and you are doing so much good. I love you and I got you.”

That grace and compassion from myself helps me a lot too. I have this relationship with myself where sometimes I'm outside myself, like I have talks with future Laura sometimes, or even younger Laura sometimes. So a lot of the times it is like a future me being like, girl, I got your back. It's okay. It's okay. You're having a bad day. And I think that helps me a lot to relieve the pressure, just knowing it's all okay, good days, bad days, but then circling back to the bigger mission. I like that I'm up to something that helps people, and that helps me want to keep going.

In Episode 29, I interviewed Emily Fletcher who's the founder of Ziva Meditation. In one of her meditations, she talks about what if everything that you are going through at the moment (and that you’ve been through) is preparing you for this moment of greatness that you're going to have in the future. If we can constantly keep that in mind, and view adversity through a proactive and productive lens, it frees us up to trust the process.

I like that so much.

What do you do as part of your daily routine to manage self-care and bring the energy you need for all the high-level things you’re doing?

I figured myself out a little bit. One, I am highly motivated by not letting other people down and that's going to be part of my personality. So I love getting up early and I love having a morning movement to move my body, shake the energy off from the night before and get into the right mindset.

I have a really good friend, and every morning, Monday through Friday, we get up really early together and we start our days on Zoom where we do a workout together. We also do gratitude and affirmations together. Once upon a time, I read Miracle Morning by Hal Elrod and it super inspired me.

On a side note, once I had a job where I had to get up at 5:00 AM to get stuff done before work. Well, again, since I don't like letting people down, I would set an alarm clock in my room for 4:58 AM. I'd set a second alarm clock by my roommate's bedroom door upstairs for a few minutes later. So I had to get up and go upstairs to get the alarm clock to not wake her up because I knew I would get up if it was going to wake her up and then I would stay up and do my morning thing! So, getting up early is big for me, plus mindset and exercise in the morning too.

The other thing is eating. One of the things that's hard for me is eating throughout the day when my mind is focused in it. So learning how to meal prep and making myself eat throughout the day has been huge for my energy and my mood throughout the day and getting outside at least once a day. I mean now, I'm really big on that one too. You got to get some sunshine in your life as you can. It helps a lot.

The last year and a half has involved massive transition for the world. There's a lot of companies that have gone under, but also a lot of companies and individuals who have found a great deal of opportunity in what has transpired. What was your mindset when the pandemic first hit? And how has your life changed in the last year and a half?

Massively. So one of the interesting things that not everyone knows, because COVID was a healthcare issue, obviously, that it seems like the healthcare industry would have just grown through that, but in reality, it only grew if you were an ICU nurse or a respiratory therapist for my industry. We lost 80% of our job orders almost overnight and for four months. And job orders is the way, not just my company runs, but every staffing agency, every partner I have too. And so in our industry as a whole, it was really hard, the travelers now had no jobs. The travel nurses, even the ICU nurses now, all of a sudden were super in demand.

And there were many news stories at the beginning that New York was really bad at the beginning of COVID, so they would fly all these travel nurses there to help at these huge bill rates, which means high pay packages. They would arrive, only to realize they didn't need them all, so they just get canceled and had to go back home. And so even though it sounded like it was good for them, most of them lost their jobs. It was really hard for a few months.

Where Nomadicare was very lucky is we were lean, as in we didn't have many overhead costs at that time. We were in a stage of technology development, so we got to take that time, but it was slower to put our heads down to build the stuff that we knew we needed for the coming months. A lot of my friends in the industry lost their jobs. A lot of staffing agencies shut down. It was hard. But now it's come back and now we're probably at like 70%.

But one interesting thing at Nomadicare is we've never done strike work before. And with all of the stuff that went on with the nurses not having appropriate masks and PPE, there's going to be an increase in strikes. It was also a crash course in helping staff strikes. And that was one of the craziest whirlwind things I've ever done in my whole life. So there was some of that kind of energy of “pivot and pivot” and find things you can help with that you would have in any year that your industry is the one that's drastically impacted.

It was a whirlwind, but we came out with amazing technology built that we hadn't had yet. And I learnt a lot about a whole new industry and now job orders are back, so we're moving forward in a good way.

You’re part of the 2% of women entrepreneurs who generate more than $1 million dollars in revenue from your business. What advice do you have for aspiring entrepreneurs who thinking about launching a business for the first time, or even more specifically for women entrepreneurs who are thinking about giving it a shot?

Well, for sure, if you're thinking about doing it, do it. It's so worth doing, for the people you'll meet. Your circles of people elevates, who you become elevates, and your self-awareness elevates. For someone who is growth minded, I think it’s great, so freaking do it. Don't think twice, get in there and do it, take the next step. Let's be friends – I’m here to help! Entrepreneurship is very worthy if your heart feels called to it.

In addition, in the first few years for me – which was a huge part of my success – is that it wasn’t about the money. I literally was doing it to change an industry. I was out to do something. And then it almost came by surprise when money started coming in and that it could be full-time, then I could hire some people and all of that, but really I have always stayed focused on what I'm up to in the industry. And it really means a lot to me.

So I would say, if you're wanting to get into something, find a problem you're excited to solve, a problem that you are excited to do grunt work for. It’s often not very glamorous, but you want that problem to be solved and you want to be the one to be a part of solving it. Make sure there is a group of people who want you to solve it (i.e. market fit).

Do something because it means something to you because there's many ways in this world that you can ultimately make an income or find financial freedom, but the first thing is to find the right fit for your heart and your life because it's hard work, no matter what you pick. And there's no such thing as get rich schemes. So ignore anybody that says you can make great money in a few months. At least for me, I haven't seen it. It's just hard work.

Focus on the mission, not the money. I think that’s a wonderful message.

What's the biggest highlight of your career if you think about all the cool things that you've done and the change you've been able to make?

The highlights of my career literally come consistently; there's not a moment that I'm like that one thing happened and that was the pinnacle. That's why I know I'm doing the right thing for me because the highlights came last week when I get a thoughtful message of how Nomadicare impacted someone positively, or that without it they couldn’t have done what they really wanted to do. Those things still spark so much inside of me.

I've had moments on stage that I just want to pinch myself, which really fill me up. I've had such cool experiences, but there's no pinnacle for me. I still get goosebumps from thank you notes. I just know I'm up to the right thing because I still love the impact as we get to the big impact. Now the big impact to the industry is that it’s going to be transformed, and we're going to use a lot of technology to help do that. The industry will look very different. On the other side, we still have big things we're up to, but I get little pieces of my pinnacle in my why I think at least once a week, and it's very fulfilling for me.

Final question. What's one thing you do to win the day?

Stay alive. Some days I'm not perfect with my morning routine, and other days I am. Some days, I crushed it and I'm like, "Yo, I rocked it today." And some days, I'm like, "Did I just run in circles?" But the thing is, on the days I remember that being alive is winning the day and how incredible it is to still be alive, that is winning the day for me. So I guess it's probably more like gratitude.

“Life is either a daring adventure or nothing at all.”

Helen Keller

Laura Latimer is an international speaker, a leader in healthcare tech, and a pioneer in the no-code / low-code movement of entrepreneurship. Her heart beats for empowering women and improving the lives of travel healthcare workers.

Laura started her company, Nomadicare, without the usual resources people have. She had barely any experience, no training, and certainly no external funding. But the one thing she did have was a lot of heart. And if you’ve read any of my books, you’ll know that the right attitude makes all the difference.

While working in the healthcare industry, Laura experienced a problem firsthand and said to herself, “You know what? I’m going to be the one to fix this!” In that pivotal moment, her mission to revolutionize travel healthcare was born.

Today Laura is part of the 2% of women entrepreneurs who generate over USD $1 million of annual revenue but, more importantly, she makes an enormous impact on the world.

In this interview, we’ll go through:

Let’s WIN THE DAY with Laura Latimer!

🎞️ For the video interview, click here.

Resources / links mentioned:

📝 Nomadicare on Facebook.

📷 Nomadicare on Instagram.

Nomadicare website.

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“No matter how often you are defeated, you are born to victory.”

Ralph Waldo Emerson

Welcome to Win the Day with James Whittaker! If this is your first time here, we sit down with some of the world’s true legends to help you take ownership of your financial, physical and mental health.

And our guest today is the perfect intersection of those three areas.

Gabby Reece is a volleyball legend, an entrepreneur, a keynote speaker, a mum, a wife, fitness coach, host of The Gabby Reece Show, and a New York Times bestselling author. She’s been featured on Dr Oz, The Today Show,  and the Joe Rogan podcast, and was the first female spokeswoman for Nike.

In September 2020, Gabby and her husband — big wave surfer Laird Hamilton — listed their plant-based food company Laird Superfood on the New York Stock Exchange, just five years after they launched it.

Gabby and Laird are also the founders of Extreme Performance Training (known as XPT), designed to stimulate growth in all aspects of human performance through exposure to a variety of natural elements and environments. Essentially, they kick your ass through breath optimization, functional movement, and recovery techniques like ice baths and hot saunas.

Like all of us, Gabby’s journey has had its ups and downs, which we’ll get into — but what I love most about her is her hunger to gain new perspectives, while keeping it real at the same time.

In this interview with Gabby, we’re going to talk about:

Let’s win the day with Gabby Reece!

James Whittaker:
Gabby, great to see you. Thanks for coming on the show.

Gabby Reece:
Thank you for coming to my house and hanging out with me!

You had situations when you were young that forced you to grow up very fast. When did you feel like you developed a growth mindset for the first time?

I don't know if that's ever a conscious thing. I'm always nervous when people make the conscious effort like, "I'm going to have a growth mindset." I think it's something that some people are born with, and then I think some people realize, "Hey, I'm going along, and this doesn't seem to be working. Maybe I could do that differently. That seems like a good reason."

For me, it was a survival reaction. It was scanning ahead to try to anticipate so that I could not only land someplace that I wanted to but that was going to be essential to my survival too. When you do that long enough, and then combine it with athletics – because the thing about athletics, your goal is to always improve. So why not take that focus of continuous improvement off the court and do that as a human being? Because we spend a lot more time away from athletics living as people.

We always say there's a difference between ‘winners’ and ‘champions’. I was always more interested in trying to continue to develop as a human being. Also, when you have the opportunity to express yourself – or have your life reflect you – you start to recognize, hopefully, that it's a gift. Then you want to participate in not only maintaining it, but then seeing if you can continue to expand that.

What helped you learn effectively when you were young? Was it the athletic pursuits that gave you that structure and a finish line to set your sights on? Or were there any books that helped in your journey, too?

A friend gave me Ayn Rand's Atlas Shrugged when I was 15, and I was around adults who were not modeling certain things. I was looking for that structure, so I self-inflicted it. By nature, I have a little bit of a rigidity that I was born with. Then it got, I think, accentuated by my environment. Once I became involved in sports, I realized that progress is about systematizing certain things and having a practice. Everything is about practice. If you ask me now at this time of my life, I would say to people, "We have all the information. We just have to practice."

Everything is about practice.

All of those elements really helped me continue to do that, so you're also quick to understand, "What can I participate in, and what am I in control of?” and “I can't control that” or “I have to get up.” It's helped me pull the cord when I needed to and just move on. I think that you learn to do that quickly, too.

As you said, people usually know what they need to do. But it's that discipline, every single day, to just get it done.

Yes, but personal accountability and truthfulness are so important. One thing I did love about sports is I always felt really honest, and you couldn't hide. Let's say, for example, I was having a bad game, but my teammates are playing well. You would learn how to tuck in behind that. You could still come away winning even if you didn't perform well. But within that, you’re being honest with yourself and saying, "Hey, I didn't play my best” or “I didn't participate as much” or what have you.

It’s about always having that honest check in, "Maybe I don't feel like it” or “I want to be angry” or “I want to exercise my ego and let that person know I want to exert force.” It's just being that honest all the time in all the scenarios as much as you can.

That athletic background seems to be such a great foundation for people who are able to use those principles later in life. Obviously, you're still very actively involved in fitness and holistic health. Today, when you’re not training for a gold medal or a finish line, where does that motivation to get up and give it your best every single day come from?

My middle daughter who's 17, we talk about this a lot. In the last few years, I’ve really identified that there's a part of me who’s a very blue-collar person in certain ways. Also, I don't need to lose my health. I've had enough athletic surgeries and things like that. I don't need to lose my health to covet it and to understand – besides my family and my friends – that it is truly the greatest asset that I have. Houses and cars, I don't get distracted in that.

I don't need to lose my health to covet it.

The other thing I'm doing is I'm practicing. When people talk about gratitude, the best way I can show that, "Hey, I'm really grateful for my health," is to take care of it. That's ultimately what I'm doing.

The other side of that is it's a level of sanity. I mean, I am a better functioning organism if I can also take care of the physical avatar to the best of my ability. It's a law of the universe. It's the truth, and so I don't need to keep relearning that lesson. I know what the lesson is, and I'm just ahead with it.

How often do you define and redefine what success is to you personally? Are you always acutely aware of having a definition of what is important to you or what success looks like to you?

Absolutely. Well, there's parts where I'm already clear about what success is, like keeping my family in as much of a loving environment as possible. That's not always... I don't always do that myself. It's just not always practical. And being in a relationship where I'm here to serve the relationship, and hopefully, my husband's on the same page, because I can't make him do anything.

Then there’s my physical health, as well as continuous environments to continue to learn and improve, be it in really small ways. I know at my core if it feels successful to me. Then I enjoy setting new external goals, such as in business. In 2020, for example, like you stated earlier, “We're going to run this over the goal line and take this company public” which, to be clear, was after having many failures. So, I think you've got your foundation that you're always going to stick to, and then you're expanding in your external goals of what success is.

Actually, the big thing for me is figuring out how I can strip everything down and keep simplifying as I get older. Let's say our businesses are growing and expanding, but even within that, how do I simplify and keep simplifying, because the thing I'm really drawn to is that essentialism. It’s not about parties and boats and stuff. Drilling down to simplify, that’s always part of it.

Check out the YouTube or podcast version where Gabby Reece does the Win the Day Rocket Round, answering questions about her favorite quote, what advice she’d give her 18-year-old self, the one thing on her bucket list, and a whole lot more 🚀

You’re at a time of your life now where you’ve got many options and different things to do. It sounds like that focus and simplicity can help you move forward effectively, rather than get distracted and ultimately be ineffective in a whole bunch of different areas.

I’m really happy you brought up the failures you’ve had too, because people from the outside looking in might think, “Gabby Reece has this perfect life,” but of course, we all have these struggles behind the scenes. Your entire life has been about peak performance, physical fitness, and mental health. What have you incorporated into your daily routine today as a result of a lifetime of that pursuit?

First, it's the easy practice of going to bed early. Listen, let's be really clear about something. I have a built-in person in my home who also makes this a lot easier, because he's even more disciplined than I am. It's obnoxious, but he is in a pursuit.

Of course, we all know it, but food is the thing. It's the medicine that can put you in an energetic mood or it can put you in a funk. With exercise, it's about consistency, so I'll do pool training or land training, but there's plenty of days I don't actually have time to train. I just try to support my wellbeing through these other practices – good sleep, good relationships, and clear communication.

A big thing is, I avoid drama. I don't move towards things that I know piss me off. If I see a scenario personally or with friends, and it's not for me to work out, I just stay away. I think it's all of these things. Having a practice also goes back to keeping it simple, where I'm trying to not onload extra crap. I'm trying to figure out how to offload, rather than, "Can you believe they said that?" It's like, "They said it. I didn't like it. Why would I continue to repeat that and keep that story going, versus finding the place within me to work it out?"

I don't move towards things that I know piss me off.

That’s the other great thing. I can say, "Hey, I want to talk about something that really pissed me off and got me going today," even in that bratty way, where I responded with my ego and just totally identify it and then let it go. It’s about having these practices where you know yourself and you can move towards the place that you say you want to be. That all comes from practice.

There’s so much to unpack in all that. I love that it's more a pursuit of simplicity and the lifestyle that you want to live – a lifestyle that gives you energy – rather than it being the summit of some type of mountain or an achievement over the horizon.

Given how focused you are on the health / fitness side, what's an average menu look like in the Gabby Reece household!?

It's just anything with real food. You just heard my daughter complain, "There's no snacks!" Of course, there's weird funky food, because I don't want to make this an issue for my kids. This is our lifestyle. They will make their choices.

However, when we make dinner, it's high-quality animal protein, just a little bit, which usually means humanely killed, and vegetables. It's just real food; it's really not complicated. I try to be careful about what oils we eat, so I stay towards coconut oil, avocado oil and olive oil, and also try to find the good stuff, because even a lot of olive oils have sunflower and safflower oil to make it more affordable. Our health is important to us so we aim for high quality ingredients.

People have to realize a lot of the reason, other than emotional reasons, that we overeat is because we're not getting the nutrients that we need – the macronutrients, the micronutrients, the good fats – so we overeat. If we’re eating food that doesn't have nutritional stuff in it, our body will be like, "Well, I'm not full, so I need to keep eating." What people have to realize too is that if you eat a lot of the good stuff, because it is more costly, and I'm sensitive to that, is you do need less of it.

If you're eating for other reasons besides being hungry, it's also taking a look at why that is. When I have stress in my life, believe me – we were talking earlier about your chocolate that you love [here it is if you’re interested; be warned ... it's addictive!] – I'm looking for it. I'm looking to medicate, right? I think it's always about being aware of those relationships, and then be like, "You know what, I am eating this chip because I hate everyone in my house right now!” But at least I know why I'm eating. I'm not doing it mindlessly, and it’s not all the time.

For me, I usually skip breakfast. I have a very big coffee, with tons of fat. I train. I might eat my biggest meal at lunch, depending on how I'm feeling. If I'm very active, I will eat two decent-sized meals at lunch and dinner. If I'm medium active, lunch usually gets to be the big one, maybe not dinner at all, or maybe something light, and that's it. Again, it's not really complicated, very simple things, very few ingredients.

Have you got the kids to work in the kitchen yet!?

Yes, my older two daughters are great cooks! Laird has other things that are his strong suit, so this one is more in my lane. It's the common joke of, "What's for dinner?" But that's the thing you realize, too, is that you have to model to your kids what they should be eating to be healthy. It's food and fun, and they always come back to it.

As teenagers, they want to eat weird non-food, and you just have to let them. Let them. You don't have to stock it in the house, but if they go and eat whatever, let them, and then they're always going to come back to the real food because also they feel better, and they know it. The funny thing is we don't have a microwave oven in our home, so you have to make the effort.

Yeah, so you probably enjoy it more too.

Yeah, and I think getting away from that convenience. I think we need to cherish ourselves enough, even if it takes a few minutes to notice what we're eating and how to prepare it. I just think that that's an important thing.

You've done so much in your life and are still doing so much. How do you balance that hunger for future achievements with happiness and peace in the present?

One great thing about accomplishment is that you realize it isn’t the answer. Accomplishment is just a marker that you had an instinct about something, or a passion for something, and the accomplishment is a validation. I even look at money that way. It's just an indication like, "Oh, that worked out, right?" You realize that it's unsustainable, so if you don't have a relationship with having a sense of fulfillment and connection with the people in your life, and a real life, you're going to be looking and chasing those external accomplishments forever.

You can be a champion one day, but the next day there’s someone else. For me, it's saying, "Hey, I'm going to pursue things that I believe in; that I'm willing to wake up for when it sucks, and that I feel proud to be connected with, whether it’s a message or a product.” It’s about doing it for real reasons, and, yes, being strategic about it – sometimes to a point that you can’t even see.

It seems disingenuous, but I've gotten good enough at certain things that it's blurred. It's all very genuine and authentic. But believe me, it's very strategic. It doesn't mean I'm lying. It just means I've learned how to put it all together. It's that pursuit for that challenge, because I need to keep myself busy and occupied, but that it's always having a level of feeling about myself, and my value has to be based on me. It can’t be based on this week’s success and opportunity, because next week might suck and there might be no opportunity, and you'll die with that attitude.

What in life gives you the most peace? And what advice do you have for others who feel that life is a bit too hectic?

That's the thing. It's on us, and it's nothing from the external. Anytime I take myself really seriously, I quickly realize I'm a grain of sand. I think when you can always have this perspective, you get a more realistic look at things and your responses to things.

Laird says it all the time that you can't put your happiness in other people's hands. That's why I train. That's why I try to go to bed early, so I feel good. That's why I'm trying to be as kind and loving in my relationships as I can be, because that's all I'm in charge of.

I'm going to pursue things that I believe in; that I'm willing to wake up for when it sucks, and that I feel proud to be connected with.

If there's something that I need to do, or I need an external validation, then I need to take a look at that, because that's my ego. Listen, ego is important. You need it to go, but you can’t let it drive the vehicle. I think if people are feeling restless, you need to survey all the corners of your life, starting with your relationship with yourself and your health, then go from there to those most intimate relationships.

Then, look at your work. If you fricking hate your job, what is the strategy to find the next thing? Don't be an idiot. Don't just be like, "I'm out of here." It's like, "Okay, wait a second. What’s the plan I can create to get me where I want to be?” I have a friend, Neil Strauss, who said it’s like being on parallel trains. It's never going to be easy to make change, but if you're really doing something that you absolutely can't stand, figure it out.

Yeah, and get on the front foot. Any plan is better than a prayer, rather than thinking that a lightning bolt is going to hit you and all of a sudden you’re going to be happy in a role you’ve hated for 40 years.

I am of the belief of always focusing, and I don't always do it. I'm just of the belief, but it's part of my practice. It's not about what I don't want. It's about continuing to focus and look at, "What do I want? What am I interested and working really hard at?" Just the pursuit would be a success, right, because we cannot control outcome. I think that's a really important thing if the energy is about, "Where am I going? What do I want? Who do I want to be with? Who do I want to be?" Rather than, "Well, I don't want to do that. I don't want to fail. I can't stand my..."

Be clear on what you want and put your energy into that. It means also that you have to be a grown up, and everything you do, everything you say, everything you eat, everything that you read, unless it's guilty pleasures, needs to support that thing that you say you want. If they're in conflict, it's never going to happen.

You mentioned people feeling restless. We know that 2020 has been a year of massive transition for the entire world. How did your life change in 2020?

Obviously with the kids being around, and we haven't traveled that much, I'm going to say that we're really on the good end of this as far as we live in a place with space, because we're entrepreneurs. We've always worked from home. Now, we don't fly to meetings; we're on Zoom like everyone else.

I stopped watching the news many, many months ago. Energetically, I feel that there's a weird divisiveness going on. It's stating the obvious, but what I really want to do is keep focusing on participating in the energy of being calm and loving, because I think that there are forces right now that are trying to make us all feel like we don't trust each other and that we don't love each other. We can't come to some mutual agreement, even when we don't agree. See, that's the thing. We're in a democracy, so we have to figure out how to work it out.

Yes, there are certainly a lot of companies and individuals who benefit from division.

I don't want to participate in that game. I recognize that I can't get to the bottom of a lot of things. I won't know what the truth is, and so rather than being all perplexed or stressed out about it, I am going to be like, "Well, what do I want to be?" I just practice that and fortify myself.

Be clear on what you want and put your energy into that.

Going back to COVID, we've been really fortunate. It has made me look at how the world shifted quickly in business and in technology, so that was an interesting thing. You're always adapting and adjusting. Because I am older, these certain things are not intuitive, so if you're talking about business, it's really paying attention to where's the soul heading, and finding the right people to get informed by or who to work with, because you can't possibly adjust as quickly as it's adjusted.

Another thing, if I talk about my business, there are opportunities to think, "Oh, I'm going to evaluate this because there’s an area where I probably need to brush up on and get re-educated."

This year, 2021, continues to be really interesting for the world. There are a lot of people who are having a pity party and feeling sorry for themselves, but if there's one thing I do know about success, it's that how you respond to adversity when it inevitably strikes is what separates ordinary people from extraordinary achievers. What's the biggest adversity that you have faced that you have been able to identify an equivalent benefit from?

Like I said, I've had failed businesses, but nothing really is that apparent. You think, "Oh, I'm going to show up the best way that I can, and I'm going to do the very best I can, and really be alert and try to do all these things." But what happens is inevitably, your children or child – and every kid’s different – will say to you, "Oh, by the way, that thing you were doing for five years, I hated that, and that was the worst for me. I was actually quietly suffering over here, and you didn't even notice."

Business failure, it's only going to come in so deep on me. But my family and especially parenting, what you learn is you can crawl up in a ball. You can say, "Well, this is how I do it, so when you get out in your life, you'll do it your way." There are certain things that are true to that, like how clean you keep your house.

But when you're talking about the emotional stuff, what you actually have to do as a parent is so fricking uncomfortable, because you have to say, "Alright, I'm going to take a look at that, and maybe I need to make a change." That's a change when you're 100% well intended, and it’s really important for people to know that you can be in a relationship, or you can be a parent, and you have the best intentions in the world, and still be wrong. Even within that, you have to take a look at it, because usually, we say, "I'm well intended. I'm here, and that should be enough." But that's sometimes not the case. Those have been the most difficult changes for me, especially when a lot of that stuff worked in my life.

I wanted to bring up parenting with you because one of the things I love about you is that you never romanticize parenting, relationships, or anything like that. You always keep it very real. What is the biggest fear you have for your children as they grow up?

For example, having a 20-month-old daughter, my biggest fear for her is that one day she's going to wake up and realize that the world is a very big, dark, scary place. How I gently usher her in to be resilient enough to handle that is something I think about every day, and will constantly be on my mind as she gets older. What's the biggest fear you have for your children?

My kids are a little more formed because they’re aged 12, 17 and 25, so you get a sense of them. It's hard when they're 20 months old. I have a lot of confidence in who they will be and who they are as people, even though it can be a bumpy ride. It's like having a vehicle where you're on a really radical road, but you're like, "No, the tires are going to stay on. We'll make it."

Technology is really interesting. Before, I'd be like, "Oh, I hope they have a job, and they find someone they love and who loves them back." Now, I just hope that they survive technology. That they have the ability to connect, to focus, to not compare, and also their relationship to the environment.

Worrying about it probably doesn't do any good, so I just continue to have those conversations with them. I apologize when I blow it. If I don't understand, I tell them, "I don't really understand." That's another thing. When I said to my parents, "You don't understand," my parents better understood what I was going through than what I understand about what my kids are going through, because they're growing up with devices. I don't understand, and so I've really said, "Okay, I'm going to look at it." I don't use the metrics of how I grew up in the '80s to what they're going through today.

By the way, yeah, we work hard at it. The Gordon Gekko type style, that attitude doesn't work. It's also having some malleability. In certain ways, I feel like, "Oh, they're all soft and a bunch of complainers," but the way we did it didn't work, so let's see what happens.

Sure. This generation cops a bad rap for not being as tough as the previous generations. In many ways, I feel like it would be extremely tough to grow up today, where every single thing that you write or every picture that you send is out there in the public domain, and you never know when something like that is going to come back to haunt you.

Think about their ability, their emotional awareness. Sometimes for me, it goes too far. For example, when people say, "Oh, the way you're talking offends me." It's like, "Stop it. Figure out how to protect yourself." However, within that middle, somewhere in there, there's an opportunity to really have better conversations, so I think we can learn from them, of course.

I worry about technology. I worry that our humanity and technology and biology is not how we can find that harmony, because technology also is such a valuable industry, and what they monetize on is often not what supports humanity and our biology. How then do we figure that out?

Where do you interject between that freedom of letting your children experience life – which is, probably, the best teacher, if they can go through these experiences themselves – versus having that feeling deep down that they are going down a wrong route, whether it's spending too much money that they don't have on a credit card, or hanging around people who might not have their best interests at heart?

Well, the people thing is, it's their journey. I mean, obviously, if it's really radical, you'd step in. I would send Laird, quite frankly. My kids are pretty tough, so it's more about trying to get them to self-regulate.  Somebody corrected me once. I said it’s about getting them to self-control themselves, and I had a woman named Dr. Sarah Sarkis go, "A better expression is self-regulate, because control has a whole other set of things, right?"

For me, it's just about, "Here's the world, and these are some things you have to look out for. And trust your instincts. Don't lose those."

Get your kids to do all the weird stuff when they're living at home.

One of my daughters was really interested in being with a bunch of popular girls. Well, let me tell you, when she made a mistake, they were gone. That's an uncomfortable lesson, but it was also like, "That's a reflection of who you were being."

And without using, "I told you so," because you can't do that. I don't think you can protect them too much; I don't think that's a good idea. Also, I would say to people, get your kids to do all the weird stuff when they're living at home. Hopefully, don't send them into the world unprepared and then you're not really there to help them out. At least if they fall in their face, which we all do, you can be around.

You and Laird do such a great job of being supportive of each other's individual dreams. How do you retain that shared bond as a couple, while giving yourself the freedom to be yourself and do what you got to do in the world?

Well, Laird certainly more than I am, but Laird is really not to be contained as a person. Laird's here because he chooses to be here. When I met Laird, he was obviously surfing. That is a part of who Laird is, so if you want to be with Laird, it be a good idea to support that.

Also, I benefit so greatly from who Laird is because of that pursuit – his rawness, his presence, his capacity, all the things that he's quite talented at – I reap the benefits of that pursuit. And it's a pursuit I admire, "Oh, you want to go into nature and challenge yourself? I can support that." It's not like, "Hey, I want to smash this company and take this one over." It's pretty pure. Both of us came into it as individual people, so what we've decided is that there's parts in here that we would like to be together.

Couples make a huge mistake where all of a sudden they start trying to change the other person. I think it's more natural for women to do this, because we're mothers, so we mother everybody. It's really important, I believe, for us to all adapt and change. Let's say I'm in a conversation with Laird, and I make a reasonable point about wanting maybe something, and it seems reasonable to him, then make the change. But I'm not there to be Laird’s mom. I'm Laird's partner. When I understood that really clearly, that was made very clear by Laird, it liberated me from having that approach.

Also, if I don't defend my real estate as a wife and a mother, I'm going to be really pissed when this is all over, and they don't talk to you about that, but I knew that going in. I would always encourage, especially women who are pursuing business, you have to find a way to defend your real estate because your kids aren't going to say, "Mom, I'm going to take less of your time. Mom, you know what, you look tired. I'll tell you what, I'll unload the dishwasher." They're just not going to do that. That's not their job, and your partner isn't typically going to make it really clear, right?

Couples make a huge mistake where all of a sudden they start trying to change the other person.

Women have a tendency, not all, there's always exceptions, to anticipate everybody. Like, "Oh, he needs to go on a little adventure. Look at him. He's so domesticated and restless. Oh, the kids look like they haven't gone outside enough," but really, as a female, I think that's important to defend that for yourself. That sounds selfish and harsh, but I think it's realistic. I've been doing this for 25 years, and it seems to be what I see over and over.

The idea would be join the relationship to enhance. Come with the objective to enhance the situation and enhance your partner's life. Hopefully, your partner is on the same page. If after a while, they're not, that's on them, and that's on you to decide what you want to do. Then it is your responsibility to care for your own personal voice.

It changes when you have a little baby. I used to say you blow on the fire. Just try to keep the fire alive a little. As they get older and they're more independent, you can let the flame blaze up again. Again, it's assessing, checking in, noticing, and seeing when things start getting out of whack.

Check out the YouTube or podcast version where Gabby Reece does the Win the Day Rocket Round, answering questions about her favorite quote, what advice she’d give her 18-year-old self, the one thing on her bucket list, and a whole lot more 🚀

Yeah, and staying true to yourself. If your partner is about to have some freedom individually but you're pissed off at each other, they can’t enjoy their time away, and when they come back you still hate each other. Therefore, the time away never accomplished what it needed to.

Laird jokes that we’re in the Cold War, him and I, because we have a very peaceful relationship. There’s a lot we don’t do. We don't do fighting or bickering or whatever. Really, it's probably because we're both too mean, so we don't even know.

Also, let's say he's in a bad mood, I am way more effective. I don't go, "Why are you in a bad mood?" I elevate my behavior, and sure enough, it pulls him up. Same with me. If I'm down and out and funky, and I watch Laird, and he's staying in his best self, I'm reminded like, "Oh, that's the standard. That's what we're doing.” We're not going to make anybody do anything. The idea of being in relationship where you don't want to try to make it better for your partner, at some point, it's like, "Why bother?"

Final question, what's one thing you do to Win the Day?

I show up every day to do my best and create value. If it requires 20, I'll always do 22.

And I try really hard to not allow my ego to be in charge. I save myself a lot of hassle when I can just look at things reasonably, process them, and make decisions from that attitude — be it in business or personal. It seems to be more effective in the long run.

Resources / Links Mentioned:

🎧 The Gabby Reece Show.

😋 Laird Superfood (I start every morning with an espresso shot and a tablespoon of Laird Superfood Creamer).

💪 XPT Extreme Performance Training.

📝 Gabrielle Reece on Facebook.

📷 Gabby Reece on Instagram.

⚡ Gabrielle Reece website.

📙 Atlas Shrugged by Ayn Rand.

“No matter how often you are defeated, you are born to victory.”

Ralph Waldo Emerson

Welcome to Win the Day with James Whittaker! If this is your first time here, we sit down with some of the world’s true legends to help you take ownership of your financial, physical and mental health.

And our guest today is the perfect intersection of those three areas.

Gabby Reece is a volleyball legend, an entrepreneur, a keynote speaker, a mum, a wife, fitness coach, host of The Gabby Reece Show, and a New York Times bestselling author. She’s been featured on Dr Oz, The Today Show,  and the Joe Rogan podcast, and was the first female spokeswoman for Nike.

In September 2020, Gabby and her husband — big wave surfer Laird Hamilton — listed their plant-based food company Laird Superfood on the New York Stock Exchange, just five years after they launched it.

Gabby and Laird are also the founders of Extreme Performance Training (known as XPT), designed to stimulate growth in all aspects of human performance through exposure to a variety of natural elements and environments. Essentially, they kick your ass through breath optimization, functional movement, and recovery techniques like ice baths and hot saunas.

Like all of us, Gabby’s journey has had its ups and downs, which we’ll get into — but what I love most about her is her hunger to gain new perspectives, while keeping it real at the same time.

In this interview with Gabby, we’re going to talk about:

Let’s win the day with Gabby Reece!

 🎞️ For the video interview, click here.

Resources / Links Mentioned:

🎧 The Gabby Reece Show.

😋 Laird Superfood (I start every morning with an espresso shot and a tablespoon of Laird Superfood Creamer).

💪 XPT Extreme Performance Training.

📝 Gabrielle Reece on Facebook.

📷 Gabby Reece on Instagram.

⚡ Gabrielle Reece website.

📙 Atlas Shrugged by Ayn Rand.

💚 Have a podcast of your own and want to monetize it? Join us at We Are Podcast.

“We don't rise to the level of our expectations, we fall to the level of our training.”

– Archilochus

Today, I’m going to share with you how I’ve changed my daily routine as a result of the pandemic and being in isolation, especially the morning routine because we win the day based on what we do in the morning. I’ll also share with you a story that I’ve never mentioned before about a particularly challenging day I had earlier this year.

But before we do that, let’s quickly reflect on the above quote: “We don't rise to the level of our expectations, we fall to the level of our training.” It’s one of my favorite quotes and something I think about often.

The most recent Win the Day episodes have featured interviews with some of the most successful people I know to help you take ownership of your financial, physical, and mental health. There are so many incredible takeaways from these episodes and there’s ALWAYS at least 2-3 things I personally implement into my own life and business as a result of these interviews.

We win the day based on what we do in the morning.

I get dozens of emails each week from people asking for help, so I wanted to start this episode with a quick recap of the most recent interviews so you can pinpoint the right ones for you based on your current circumstances and what training you need. Then, once you’ve watched that episode, you’ll be far better equipped to rise above your present circumstances due to your new level of training – as that earlier quote reminds us.

How You Can Win the Day

Episode 26 featured Michael Fox, an entrepreneur from Australia who created the world’s first online women’s custom-shoe business, raising more than $25 million and partnering with companies like Nordstrom, before losing it all – his business, the investors’ money, and his marriage. After a six-month break to explore his intellectual curiosity, Michael embarked on a new entrepreneurial journey – one that was far more aligned to his personal mission, which he realized was to end industrial agriculture.

To achieve that, he partnered with the right people and created a high-end meat alternative from mushrooms, so delicious that it attracted attention from people like Heston Blumenthal – whose restaurant Fat Duck was voted the number one restaurant in the world. Despite being less than two years old, Michael’s company, Fable Food Co, is now available in 600+ stores. If you want to know the ins and outs of starting a business and finding out your personal mission, I can’t recommend Episode 26 highly enough.

In Episode 27, we sat down with former Attorney General of Nevada, George Chanos – who even argued successfully in front of the Supreme Court – to talk about a whole range of topics related to the present uncertainty and what we can expect from the future. This included: the tense political environment we’re in, the technological tsunami that no one seems to be talking about, how automation and artificial intelligence are rapidly changing the world, how to pivot your business during a pandemic, and so much more.

George’s views are extraordinary and, in addition to understanding everything going on in the world in the present, you’ll have a clear idea of what’s coming in the future and how you can leverage it to your advantage.

Episode 28 featured Jessica Cox, who was born without arms and – in addition to being able to drive a car, play the piano, and put in contact lenses – she became the world’s first armless pilot. Jessica is an incredible woman and her powerful mindset is a wonderful example for us all.

If you, or someone you know, needs some inspiration, Episode 28 with Jessica Cox is highly recommended.

In Episode 29, we spoke with Emily Fletcher – the world’s leading expert on meditation for high performance. Emily has had an extraordinary career, which started as a performer on Broadway before she began her meditation journey, which has now seen her train everyone from Navy SEALs and NBA players, to leading physicians and globally recognized CEOs.

If you’re feeling stressed or simply want to free up your brain to get much better results out of each day, you will love Episode 29.

Episode 30 was a particularly special one for me because it featured one of my biggest influences, Keith Ferrazzi. Keith is the author of #1 New York Times bestseller ‘Never Eat Alone’ which had (and continues to have) a profound impact on my life. He is regarded as the world’s foremost authority on relationships, networking and now remote work.

We all feel the frustration of not having the opportunities we want, and this interview with Keith will show you the exact steps to establish relationships with the most influential people in the world and how to become resourceful enough to get job promotions, pay rises, and just about anything else you want.

Episode 31 featured Kerwin Rae, one of the world’s foremost business growth experts. Kerwin has helped more than 100,000 businesses in 150 different industries, in more than a dozen countries, to achieve better results. Better yet, all of that came after overcoming dyslexia, ADHD, and a bunch of learning difficulties, as well as drug addiction and numerous near-death experiences.

Kerwin is a seriously inspirational guy and shares some amazing lessons, such as how to balance hunger for future achievements with happiness in the present, why (and how) he learned to meditate while in a skydiving freefall, the parenting style he has for his six-year-old son, and how he reframed divorce to being an advantage.

In Episode 32 we had Coss Marte on the show. Coss certainly has a unique background – in fact it’s one of the most fascinating stories I’ve ever heard. Coss began using drugs at 11, selling drugs at 13, and at 19 he was at the helm of one of the largest drug delivery services in New York – think of it like the Uber for cocaine. His business employed dozens of people and Coss needed eight mobile phones just to store his clients’ contact info.

Despite raking in more than $5 million a year, he was thrown in jail for the 10th time since he was a kid and he thought his life was over. Yet, while inside, one fateful moment revealed an entirely new opportunity for him and today he’s an internationally regarded fitness entrepreneur, author, and TED speaker. It’s definitely a raw interview but it has some incredible insights.

And finally, our most recent, Episode 33, which featured John Assaraf who you might recognize from the blockbuster 2006 film ‘The Secret’. In our interview, John shared how a painful and embarrassing health condition from his early 20s actually became the catalyst for him understanding just how powerful his brain was. Using the exact same steps as he did to get healthy, John set out to see is he could program his mind to build a billion-dollar company and did just that.

There are some seriously good takeaways from that one, with the biggest being a proven step by step method to achieving literally any goal you want.

5 Ways to Stay Productive During a Pandemic

A lot of people email me asking for tips on how to manage their daily routine, so here I’m going to share with you five changes that I’ve implemented into my daily routine to stay productive, happy, and healthy during the pandemic.

Before we dive in, I want to just reiterate how important it is to take purposeful and consistent action on anything you learn. Not just from the Win the Day show, but from anything. Like we mentioned earlier, it’s that training – that regular upskilling – that gets you moving in the right direction and achieving everything you want.

If you don’t have a plan to stay productive, happy, and healthy, you’re in big trouble. The cracks will start to appear and that can manifest in a whole bunch of ways down the track, such as relationship troubles with your spouse, financial issues, health issues – you name it. In a time of massive transition, like we’re in now, the right plan is essential.

In a time of massive transition, like we’re in now, the right plan is essential.

Overall, the theme of how my daily routine has changed is ‘Self-care’ and I want to share a quick story with you to illustrate why it’s so important. At the end of May 2020, my good friend Ronsley Vaz and I hosted We Are Podcast, an online event for existing and aspiring podcasters to make money from their show (a very important mission since many people had lost their jobs during the pandemic and needed a way to supplement their household income). We put that event together in just over seven weeks.

Now, anyone who has organized an event before knows how many moving parts there are. But launching an event in a time as uncertain and fast-moving as the pandemic led to a lot of complexity. We had to:

In the 2-3 weeks right before the event, I was exhausted. For the first time in years, I felt on the brink of burnout.

Working behind the scenes to organize the event, not to mention my regular work commitments – as well as my responsibilities as a husband and a father – it just accumulated very quickly. Working late into the night and staring at a 27-inch computer screen right before bed led to a horrible sleep, which made me feel lousy the next day, which made me less motivated to exercise, and more irritable with my family. I was spending too much time on my phone throughout the day.

Overall, it was just not the mindset I wanted to be in, and it never ceases to amaze me how quickly it can creep up on you. You might have felt that recently, or perhaps even find yourself in that situation right now, but don’t feel bad – awareness of the problem is the most important step.

On the day of the event, I woke up to a leg cramp, which is never a good feeling. In fact, it’s quite an excruciating feeling – it’s like your calf muscle is being ripped out of your leg. Once the muscle spasm stopped, I took a few deep breaths and tried to reset mentally. Feeling a bit better, I got out of bed, but as I stood up, the leg that had given me the muscle spasm gave away, and as fell to the floor my glass of water dropped out of my hand and drenched both my iPhone and the pile of books next to my bed.

For the last few years, I’ve been wearing a MyIntent bracelet on my wrist that reminds me of the importance of staying calm rather than giving into emotional reactions. Yet somewhere in the mayhem of the morning, the bracelet had snapped off my wrist.

I remember thinking: “This feels like a moment of rebirth. Either this event is going to be incredible or it’s going to be an absolute disaster.”

Ultimately, the event was a huge success. The tech side ran without a hitch, the event ran like clockwork, and we had aspiring and existing podcasters from 15+ countries who attended.

The very first speaker was Hal Elrod, who wrote a book called ‘The Miracle Morning’ which has sold millions of copies and been translated into 27 language. One of the first things he said was, “In times like we’re in now, it’s more important than ever to double down on self-care.”

In times like we’re in now, it’s more important than ever to double down on self-care.

That was such a simple but powerful statement. And it’s why the focus of this post, and what I want you to focus on for the next week, is self-care.

I truly believe we’re in the midst of a mental health crisis right now as a result of the pandemic, the forced isolation, the very real economic impacts, and so much more. That’s why it’s so important to help each other out, but we can’t give from an empty cup. You need to fill your cup first, using what we’ll go through shortly, so you can help others to do the same.

These are the exact changes I’ve made in the last few months that have helped me feel happier and more productive than ever. They’ve enabled me to fill my cup at a time when I really needed it, and hopefully they work for you too.

Number 1: Start your day with a cold shower.

I know – this sounds crazy! I love a hot shower more than anyone, but I’m always on the hunt for new ways to win the day. About four months ago, I tried a cold shower in the morning to see what happened,

Nervously, I turned on the cold tap and walked in, lasting only about eight seconds. Seriously – it was pathetic, and I felt like an absolute wimp! But being extremely competitive, especially with myself, I decided to try again the next day – only this time I set a two-minute timer on my iPhone and left it just outside the shower door where I could see it. No matter how cold it felt, I knew there was no way I was going to leave the shower until that timer went off.

The stopwatch was the motivation I needed. I hit two minutes that day, four minutes the next day, and haven’t had a problem since. Now, it’s easy. In fact, the secret is that your body actually gets used to the cold after about 60 seconds.

Yet, the first part is the ultimate mental battle because our brain tells us that we should, first, not go under in the first place and, second, to get out of there as soon as possible. But of course we’re not in mortal danger – it’s just a shower at a lower temperature, albeit a much lower temperature.

So what was the big improvement and how could it possible rank #1 on my list of changes!? Sustained energy levels. It not only made me much more effective first thing in the morning, it gave me lasting energy throughout the day – much more than I’ve ever had previously. It also gives you a great sense of accomplishment early in your day because, although you never feel like a cold shower, you’re really proud of yourself afterwards. Plus, if you have a hot shower at night, it will feel 10x more relaxing!

Since starting cold showers four months ago I haven’t missed a single one. And, at this rate, I’m sticking with cold showers forever. And my wife loves them too.

One quick thing I wanted to mention. I tried the cold shower at nighttime to see if there were any additional benefits, but I didn’t notice any positive changes at all. Some people swear by a cold shower both in the morning and before bed, so it’s really up to you to try it out and see what works best.

But I need to be clear here – I still NEVER look forward to the cold shower. It’s always a mental battle to start the day, but it’s a very good system to ensure I’m ready to win the day, which is exactly what I think about when I step in there each morning.

Number 2: Have a daily routine of exercise.

Since covid, many gyms and other fitness centers have closed (some permanently), but for me personally I’d much rather figure out a way to get my exercise in without needing to commute or pay for a membership.

A few months ago, my wife and I started doing a morning yoga routine. It only takes 15-20 minutes and we just select any of the free yoga sessions available on YouTube. This gets the body loose first thing, which I’m valuing more and more as I get older.

Another confession here, I’m far from motivated when my eyes first open. However, after a quick yoga session and a cold shower, I’m a full inch taller and ready to tackle anything the day throws at me. If our daughter (16 months old) wakes up early, we’ll simply put her in the front-pack and have a nice stroll through the neighborhood.

In the afternoon, I’ll almost always add a two-mile walk where I try to spot all the things my very observant daughter notices and concede to her persistent requests to sing ‘Baby Shark.’

Unless you’re training for a certain milestone, it really doesn’t matter what you do, or when you do it, but having a daily routine of exercise / mobility should be a big priority for your life.

Number 3: Insulate yourself from negativity.

In recent years, the biggest source of negativity has come through our mobile phones. Everything we see on there is designed to create an engagement, which means all the articles are for more sensationalized and emotional than they need to be and all the apps are trying to lure your attention.

If you’ve watched the Netflix documentary ‘The Social Dilemma’ you’ll get a peek behind the scenes of how these tech companies and media outlets mold their algorithms to keep your attention. Is it any wonder then that a quick look at your phone can last for 30 minutes, or more, and you feel mentally drained afterwards?

So take all the time and energy you have been spending on your phone and, instead, spend that time enjoying life. You’ll feel much better for it.

Number 4: Surround yourself with the right people.

Since covid, I’ve been extremely proactive about establishing relationships with people who are having the impact on the world that I want to have. In fact, I believe who you surround yourself with is your best indicator of success.

Now, when I talk about the ‘right people’ here, I’m talking about people who:

Unfortunately, the pandemic struck during an election year in the US, which means tensions are VERY high and people are spending way too much time talking about politics. But, as George Chanos said in Episode 27, there’s 10% of people on either side of politics who are just too far gone. When we talk about unity, we’re realistically talking about that middle 80%, and trying to offer an insight with someone who doesn’t recognize their own confirmation bias is exhausting.

It might seem like the ‘right people’ are hard to find, but I promise you they’re out there. And a whole bunch of them are in our Win the Day Group on Facebook so join the 500+ legends we have in there from all over the world.

Number 5: Focus on consistency not intensity.

It doesn’t matter what you did yesterday, it doesn’t matter what you do tomorrow. What matters is what you do today. And if you go all out, you’ll probably end up burnt out, so focus on a plan that gives you that consistency.

What matters is what you do today.

Even if you have a day when you’re feeling flat, still do the task. As a parent, every now and then there are nights where we are woken up 2-3 times and feel completely wiped of energy the following morning, but those are the times when I know that sticking to this routine is most important. So focus on consistency – on getting the job done – not intensity.


Now that I’ve let you in on some of my changes, I hope you’ll implement some of those in your own life to see what works best for you. Again, that quote for today, “We don't rise to the level of our expectations, we fall to the level of our training.” This week, I want you to focus on filling your cup so you can feel better and put yourself in a position to help others feel better.

That’s all for today! Remember to grab a copy of my brand new book Andrew Carnegie’s Mental Dynamite (co-authored by Napoleon Hill), available now in book stores all around the world.

Get out there and win the day. Until next time...

Onwards and upwards always,
James Whittaker

In case you missed it:
11 Tips to Supercharge Your Productivity

“Success in any field – but especially in business – is about working with people, not against them.”

– Keith Ferrazzi

In this episode of Win the Day, we’ve got a very special guest!

Keith Ferrazzi is the #1 New York Times bestselling author of books like 'Never Eat Alone,' 'Who’s Got Your Back,' and the brand new 'Leading Without Authority.'

Keith leads executive teams of some of the most well-known companies in the world, including Delta Airlines, General Motors, and Verizon. He’s also been featured regularly in Harvard Business Review, Forbes, and The Wall Street Journal, and is often cited as the modern-day Dale Carnegie.

In 2012, I first picked up Keith’s blockbuster hit, ‘Never Eat Alone' which showed how being genuinely interested in other people, being of thoughtful service to others, and constantly learning (and practicing) every day are the foundations to making every one of our own dreams come true.

This philosophy had a profound impact on my life. Keith’s blueprint to success in relationships – along with Carol Dweck’s growth mindset and Napoleon Hill’s achievement principles – are what have shaped my mindset today and really underpin everything I do.

Yet, more than ever, I see people who want magic bullets to success – and the secret to instant monetization. However, this focus on immediate gratification all but nullifies the opportunity to establish authentic, lifelong connections that can provide enormously transformational experiences for us and the people we meet.

Keith has chalked up some massive wins in his acclaimed career. When he was just a summer intern at Deloitte, one of the biggest accounting firms in the world, Keith used the power of relationships to become the youngest Chief Marketing Officer of a Fortune 500 company and the youngest partner in Deloitte history, all before he turned 30.

In addition to relationships and networking, Keith is recognized as the world’s foremost authority on remote work. At a time when most teams are failing, and the global pandemic has pushed the majority of organizations to remote work, Keith’s mission is more important than ever.

In this episode, we talk about:

There’s a ton of value here and I know you’re going to love it!

Resources / links mentioned:

💚 Greenlight Giving Foundation

Keith Ferrazzi website

📙 Keith's new book Leading Without Authority

🚀 #1 New York Times bestseller Never Eat Alone

👨‍👨‍👧‍👧 All-time classic How to Win Friends and Influence People by Dale Carnegie

🗝️ Bestselling self-help book of all time Think and Grow Rich by Napoleon Hill

💻 Go Forward to Work

🌎 Virtual Teams Win

📷 Keith Ferrazzi on Instagram

📝 Keith Ferrazzi on Facebook

🎙️ We Are Members: create a thriving business from your podcast

🔥 60 best quotes from Keith Ferrazzi

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