“Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation.”
Early on in my career I made the decision to get good at networking. Whether it was striking up a conversation with a stranger in an elevator, trying to be memorable at events, or adding value to people far higher up the pecking order, I wanted to forge a meaningful relationship based on emitting a vibrant energy, an organic connection and unconditionally adding value.
This decision, along with being committed to simple and consistent action, has been the cornerstone to every success I have achieved to this point.
Being your natural self is an important part of building relationships. When it happens as organically as possible, authenticity reigns, time is saved and value increases tenfold. I’ve seen too many networking ‘experts’ say that the solution is to start at the finish line, where you spend big money to attend events, enthusiastically ‘appear’ (rather than meaningfully engage), and dish out business cards like ninja stars.
Remember, extraordinary achievement only comes with a strong foundation. A few meaningful connections are far more valuable than exchanging 500+ business cards.
Here is a five-step system to take your networking skills to the next level. This process can be followed by anyone and I absolutely guarantee it will have an enormous impact on your life.
1. Build your knowledge
True mastery in any field—including networking—only comes from ridiculous amounts of purposeful practice. Before diving headfirst into the deep end, work on your stroke. Here are the three best networking books I have encountered:
- ‘How to Win Friends and Influence People’ by Dale Carnegie
- ‘Never Eat Alone’ by Keith Ferazzi
- ‘Influence: The Psychology of Persuasion’ by Robert Cialdini
Grab a notepad and spend one hour each day reading these books, until you’ve finished all three, being sure to jot down ideas and inspiration as it comes to mind. When you’re finished, keep increasing your knowledge with podcasts like Build Your Network by Travis Chappell.
I guarantee you will 10x your networking results from this first step alone.
2. Get clear on your definition of success.
Retain a laser-like focus by being crystal clear on your objective, i.e. what you actually want to achieve from networking. Perhaps it’s to:
- Meet likeminded people in a city you’ve just moved to
- Find investors for a startup, or
- Identify complementary partners for a professional services business (e.g. a lawyer for a financial planner, or a nutritionist for a personal trainer)
It could be anything. Once you have a clear objective, you can work on crafting an elevator pitch that gets people excited about wanting to help you achieve it. The result? A sizzling first impression.
Just remember the cardinal rule of networking is to focus on other people’s interests before your own. As Dale Carnegie said, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
3. Invest in your personal brand.
One of the biggest mistakes people make is scrimping on their personal brand. Tidy up your social accounts and your personal website, and get some good quality business cards that:
- Link to your professional email address
- Concisely summarize who you are and what you do
- Includes places where people can find more information about you
- Reflect the quality image you want to portray
In the world of Squarespace/Wix and Fiverr/Upwork, there’s no reason not to have at least a reasonably professional online presence, irrespective of where you’re at in your career.
In reference to creating a killer website for his brand new (at the time) School of Greatness podcast, Lewis Howes told me, “The website needed to look professional if I was to attract high level people to appear on the show. If it looked amateur, I would only attract amateurs.” Invest in your personal brand.
4. Get out there.
At this stage you should be fired up and ready to go, like Usain Bolt on the starting blocks! Test out your skills in every interaction you have, whether at a coffee shop, the dog park, in a business meeting—everywhere. The aim is to quickly establish rapport and get comfortable communicating with authenticity. Carry an air of confidence, trying to draw out a smile from others. If you’ve done step one, you’ll know that you need to be:
- Genuinely interested in other people
- Good at remembering names, and a
- Great listener (you have two ears and one mouth so remember to use them in that ratio).
Find a list of conferences/events that are in your industry. If possible, connect with a few people beforehand who might be attending—you can easily find them via an industry FB page, the event’s FB page or posting to your own network. Having some conversations locked in can help you warm up and feel more confident than fronting it blind. Make sure you look professional, but natural and authentic.
When you start to meet people of interest, and have offered value to them, ask them to suggest 1-2 people you absolutely need to connect with at the event. When they offer some names, ask for an introduction. The original lifestyle entrepreneur Tim Ferriss once outlined his networking strategy as: “Go narrow. Go long.” A deep, trusted relationship with a few people is exponentially more powerful than a surface-level acquaintance with many.
Experience is an essential part of mastering your craft, and remember that you’ve already done most of the hard work, so excitedly get out there and get your “sea legs”.
5. Keep in touch.
Continue to offer value without the expectation of anything in return—perhaps it’s an article that might interest them, an introduction to someone you know, or a brief catch up to hear more about their journey and how you can help.
Down the track, start hosting your own mastermind catch ups to really turbocharge your network. Never underestimate how valuable a core team of enthusiastic supporters can be on every aspect of your life.
Remember, networking is not event-specific—it is an “all the time” skill. Judge success on the number of real relationships you’ve made and invest in them long term, rather than risk burning them for short term gain.
Follow this simple formula and see how quickly your impact is amplified. After all, your network is your net worth.
Onwards and upwards always,