Pay the Price – In Advance and In Full

September 25, 2018
James Whittaker
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“There are no bargains at the counter of success. You must pay the price—in advance and in full.”

Dr Dennis Kimbro

Eyes on the Prize

In a world of instant gratification, the most important lesson for younger generations is understanding that there is no such thing as something for nothing. Unfortunately, the swelling digital parade often distracts us from our own goals by providing short-term comfort and mindless entertainment.

Those growing up today have access to everything their parents had, and thanks to the internet also have unlimited access to any information they could possibly desire—mostly for free and instantly available with the click of a finger.

Clearly, we have far more power than we could ever imagine to make our lives as happy and successful as we want, but these advancements have created the “I want it now” mentality, which promotes:

  • Demanding the result without the effort (i.e. wanting the juice without the squeeze), and
  • Quitting at the first sign of adversity, which is the surest path to permanent defeat.

In today’s digital landscape, companies have become experts at providing an illusion that their audience is participating in life. Sean Parker, the first president of Facebook, revealed an insight into the company’s initial objective when he recently stated: “The thought process was: ‘How do we consume as much of your time and conscious attention as possible?’” As like, share and comment buttons appear on everything we see, our attention is increasingly trapped, and we become chemically dependent on the pleasurable feelings it arouses.

The human brain is a supercomputer that creates a reality from our repeated thoughts and actions. If we procrastinate, the brain will make it easier for us to procrastinate in the future. Just as readily, if we have vivid goals that we affirm and work on daily, the brain will make it easier for those goals to be achieved.

At the end of each day, you probably feel busy … but busy doing what? A busy day, extrapolated over time, should help inch us closer to our goals.

Back on Track

To get yourself back on track, take a few minutes each night to audit your effectiveness by writing down:

  1. Your three biggest achievements from that day
  2. What you could’ve done to make the day better
  3. Three things you will accomplish the next day

After a few days, this will give you a very clear indicator of whether you’re trending in the right direction.

Then, restore turbo-productivity by making sure you:

  • Are clear on your unique definition of success (download free Success Plan Template)
  • Believe you have the power to rise above your circumstances, no matter how dire (read Think and Grow Rich: The Legacy)
  • Remove temptation, e.g. delete social media apps from Monday to Thursday, remove the batteries from your TV remote, or keep your phone on airplane mode for certain time blocks
  • Have a clear plan on what action you will take today to inch you closer to your goals
  • Shift your thinking to focus on putting in the work each day, rather than worrying about the results

Put Yourself First

Today’s generations have the brightest opportunity in history to live with purpose and positively impact the world. Prepare a wishlist for the universe, and relentlessly pursue your potential as your highest priority.

All good things take time, and everything worth doing is worthy of your best effort. Once you have paid the price—in advance and in full—success will be yours.

Onwards and upwards always,
James W.

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