“It must be borne in mind that the tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goals to reach.”
Benjamin E. Mays
I always start each year supremely confident, and 2021 is no exception. In fact, despite everything going on in the world, I am more confident this year than ever before. That’s because I’ve spent years (what feels like a lifetime) learning, applying and refining what I believe is the most effective goal-setting system available.
But most people fail because they don't even know where to start.
Last week, for the first time ever, I ran two 90-minute goal-setting workshops so I could walk people through the exact process I use to set goals that work, so they could also start the year full of confidence and know exactly what they needed to do to realize their big dreams in 2021.
The response was huge – people from 10+ countries registered – and we had people in the hot-seat so they could action things in real time and implement the system that all but guarantees their success. Which, if done correctly, is something that can be replicated year after year.
For those of you who missed the workshop, unfortunately there isn’t a replay, but you can download your free Success Plan here:
🚀 Success Plan Template (Updated for 2021)
When you download it, you’ll find two tabs:
- The first tab is for you to map out everything you want in your life. And I mean everything. It should be exhilarating to fill this out because it’s your literal wish-list for the universe.
- Then, on the second tab, you’ll see a comprehensive summary of how all the pieces of the puzzle fit in.
It’s simple to complete your Success Plan – I’ve done the heavy lifting for you. The hard part is having the discipline to sit down and actually do it, and that’s the one thing I can’t help you with.
The reason most people fail in life is because they don’t know what they want. Over time, that reactive personality means they’re exposed to distraction and procrastination and forced to accept whatever fate hands them.
And the reason most people don’t know what they want is because they don’t know who they are.
With all my clients, the first thing we do is find out exactly who you are – and then create a bulletproof plan to make sure you can be proactive about your life. This ensure you're clear on: your mission, what values determine your daily actions, and what you need to do TODAY to get you where you need to be.
That's how you create freedom, in every sense of the word.
So, now we know that most people don’t even set goals. In fact, most people spend more time planning their social lives than they do their actual life. And when you add in that most people don’t know who they are, that’s mistake 1 and 2 – both of which are fatal mistakes.
There’s a statistic I share at every speech I do and that’s by the second week of February, out of everyone who has set goals (or new years resolutions) for the year, 80% of people have already give up on the year. That’s right, only 1 in 5 of those people who actually set goals in the first place – which is a minority percentage to begin with – is still focused on achieving those goals, just SIX weeks after they were set.

Right now, I want you to stop reading, go to whatever calendar you use (e.g. Google Calendar), and create a new entry for Monday, 8th February at 7am. In capital letters, write “WIN THE DAY” followed by some emojis that will make it stand out.
When that calendar notification goes off, I want you to go extra hard that day. Let it be your motivation that on the one day when almost everyone else has quit, you’re the exception to the rule – you’re setting the example of what an inspired life looks like.
And if you want to know how to do that, just imagine there’s a film crew following you around and creating a movie about your life – and on that day, Monday, 8th February, they’re with you from the moment you wake up until the moment you go to sleep on that day. Show them how deserving you are of everything that will come into your life with this plan you’ve created.
Now, there's one goal that always eluded me and that's meditating consistently. We're all aware of the benefits of meditation, but I’ve never been able to stick with meditation for long enough to experience those benefits.
So I bought what’s called a ‘hundred board’ – less than $10 on Amazon for a whole bunch of them. Basically, each row has 10 numbers, so the whole board is numbered 1 to 100. Each day, when I do a meditation, I draw a big red "X" over the number. And guess what? I haven’t missed a single meditation since I started it over a month ago.
It’s a simple idea: no one wants to break the chain once it’s started, so I just leave the hundred board on my keyboard so I can’t start week each day until I’ve done the meditation. It’s quite satisfying to draw the red "X" each morning, and it’s also broken down the more challenging goal of 100 daily meditations in a row into one simple task each day.
There’s nothing that can happen in my day that would stop my from getting this done – it unlocks that competitive fire within.

It doesn’t matter what your goal is. If there’s something you struggle with, get a hundred board and get moving with your red crosses. I’m looking forward to having a hundred board for other areas very soon, too.
This is the exact process that Jerry Seinfeld used to write better jokes when he was an aspiring comedian. Seinfeld knew that the best way to become a renowned comedian was to tell better jokes, and the best way to tell better jokes was to write every day. He used this red "X" system to ensure that every day he was getting words on a page that became the foundation of the comedy career he built, which led to shows like Seinfeld – regarded as one of the best shows of all time (and one of my personal favorites) – that made Jerry Seinfeld a billionaire.
On this goal setting process, Seinfeld said: "After a few days you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain. Don't break the chain."
Very wise words from a true legend.
While there’s no replay of our goal-setting workshop, I’ve got a big announcement to make! On the 22nd of February I’ll be running The Day Won Mastermind for 12 lucky people who are going to get access to experiences you can’t get anywhere else. For three months, I’ll be working closely with you to get crystal clear on what you want in life and then give you a bulletproof plan to achieve it.
Who is The Day Won Mastermind for? It’s for you if you want to significantly boost your income, establish relationships at the highest level, and position yourself as an authority in your industry. Because that’s what I do best.

In the last 12 months alone, I've worked with people in more than a dozen countries to achieve massive results. In that time, my clients have:
- Generated 7-figures in new business revenue
- Launched #1 podcasts in multiple countries / categories
- Confirmed 5-figure sponsorship deals for their business
- Won Emmy Awards
- Published #1 international bestselling books, and
- Finally cracked the code to scaling their income without scaling their workload.
And that's just what they achieved with their business.
The truth is that the right blueprint will transform literally EVERY part of your life.
But it’s not just me, and the other participants, who will be helping you on The Day Won Mastermind. I'll also be bringing in some of the most successful entrepreneurs on the planet LIVE to help you action things in real time and give you all the answers and support you need.
How would your life change if you had:
- An award-winning business expert, whose ventures have raised more than USD $30 million in funding and attracted support from the world's leading brands and individuals, showing you how to create a supremely profitable business that aligns with your purpose and passion?
- Or a renowned product expert, whose latest company is backed by the most prestigious venture capital firms and partnered with the world's best athletes (including 3x NBA champion Steph Curry and Super Bowl winning quarterback Russell Wilson), revealing how you can establish relationships at the highest level?
- Or an award-winning TV producer whose job is to pitch the most reputable networks in the world (and who currently has one of the most watched shows in the whole of the US) to help you tell your story in a way that resonates?
- Or one of the world's leading social media experts — who has personally managed USD $500+ million in ad spend — to help you create, sell, and scale on social media?
They’re just some of the people who will be available live to help YOU blast through your obstacles, map out your path to financial freedom, and grow your business.
So if you have your own business or you’re in professional services (e.g. perhaps you’re a consultant, real estate agent, financial planner, podcaster, speaker), The Day Won Mastermind will transform your life like nothing you’ve seen before. And it even comes with a 100% moneyback guarantee, so there’s literally zero risk.
💡 Learn more about The Day Won Mastermind
The people who join The Day Won Mastermind become part of my inner circle and friends for life. It’s that simple. If you’ve ever wanted me to help you personally, there’s not better option than this.
AND there's $2,000+ in exclusive bonuses.
But, to make sure I can allocate enough time to each of you, there are only 12 spots available and, like last year, all of them will be taken. So if you’re interested click here and together (along with the special guests I’ll be bringing along) we’ll make 2021 your best year yet, guaranteed.
Onwards and upwards always,
James Whittaker