Dream Big, Chase Hard with Gail Becker

November 9, 2021
James Whittaker

Check out this episode on the Win the Day Podcast

If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.”

Andrew Carnegie

Our guest today is an enormously successful entrepreneur who succeeded in about the toughest market a new business owner could enter. But what I love most about her is her confidence, spirit, and commitment to making the world a brighter place through everything she does.

Gail Becker’s career has spanned media, politics, and business, during which time she has held executive roles at Warner Brothers, Edelman, and the US Department of Health & Human Services.

As the mother of two boys with celiac disease, Gail grew tired of searching for healthier alternatives that were a) easy to make, and b) tasted great. In 2017, knowing she couldn’t be alone in this pursuit, Gail farewelled the corporate world and launched CAULIPOWER. 

The company has been named one of Nielsen’s Breakthrough Innovators and, in a few short years, is now generating more than USD $100 million in annual revenue. CAULIPOWER is America’s #1 Cauliflower Crust Pizza, #1 Gluten-Free Pizza, and one of the top pizza brands in the market. Not bad for someone launching their first business!

Today, the company continues to expand into various categories including chicken tenders, pasta, and riced cauliflower, and is available in 30,000 stores and 5,000 restaurants in the US alone. Driving it all is Gail’s mission to eliminate the need for consumers to ever have to choose between taste, health, and convenience ever again.


Check out the YouTube or podcast version where Gail Becker does the Win the Day Rocket Round, answering questions about her favorite quote, what advice she’d give her 18-year-old self, the one thing on her bucket list, and a whole lot more🚀


In this episode, we talk about:

  • The #1 thing to do to succeed as a first-time business owner
  • How to get a ‘yes’ in the most important negotiations in your life
  • Why a lack of knowledge about an industry can be the greatest gift, and
  • How to build a movement from your passion project.

You’re going to love Gail’s energy, not to mention her incredible business insights. Plus she’s got a special treat just for the Win the Day community – stay tuned for that.

Before we begin, the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode or could use some help to Win the Day, share it with them right now.

Let’s WIN THE DAY with Gail Becker!

James Whittaker:
Gail, it is great to see you. Thanks so much for coming on the Win the Day show.

Gail Becker:
Thank you so much for having me.

When were you first intrigued with the idea of entrepreneurship? Were you the lemonade stand on the corner type person or was it much later in your career?

It's such a good question. I first became intrigued with it when I used to work in my dad's store. Starting at five years old I used to ring the cash register, and I really saw him build his business. I didn't realize at the time, but he would take me on sales calls as the business evolved. It gave me a really good perch from which to watch entrepreneurship through small business unfold.

But the interesting thing is, even though I had the bug, it wasn't something that I felt I could do. The world sort of told me, oh, you need to be a doctor, you need to be a lawyer. Nobody was, "Oh, I'm going to be an entrepreneur." It wasn't cool then, to be honest with you.

Even though I might have gotten the spark when I was much younger because I was five years old working in my dad's store, I actually didn't listen to it until much later in life.

It's amazing how much kids actually pick up. My daughter is two and a half years old now and, I tell you what, you know you've done something wrong as a parent, when you hear it repeated back to you in the voice of a two-year-old! It's crazy how much they pick up.

Exactly! They're listening.

On your journey, you had this dissatisfaction with the corporate world, which I'm sure a lot of people can relate to. Finding motivation in a big corporate can be challenging, and it seems like that was when the seeds of the CAULIPOWER journey were first sown for you.

Is there a particularly frustrating day that you can recall from your corporate days that's still so vivid for you today?

I don't know that it's a day per se, but there is an image I distinctly remember. I worked my way up to the executive committee of the company, and I distinctly remember sitting around the table, and I looked a bit different than a lot of the folks at the table. Although some of them to this day I'm still quite close to, I was just very different and I felt like I wanted different things out of life.

When you stop caring, that's it. That is a moment when you have got to make a change.

I remember, and this is a good clue, I remember not caring. I remember sort of hearing some of the news, and the updates, and the new wins or what have you, and I remember thinking, "I don't really care anymore." And when you stop caring, that's it. That is a moment when you have got to make a change.

Definitely. And I think a big problem with the corporate path is that people feel like they have to put in those reps and always stay behind those other people.

But you might have the realization or awakening that people who might be one, two, three (or even more) rungs above you, might not have any more abilities than you. In fact, you actually might have a lot better expertise than they do in some areas.

The ability to get out of that linear path and instead do something on your own can be enormously liberating.

It's very well said. I'll add a corollary to that. And that is, I felt a bit of pressure because I felt that people were watching, young women were watching. I worked really hard to get where I was and I felt like if I sort of chucked it all away, as in what message was I sending to other women who were just starting their climb up the ladder or along the jigsaw puzzle or what have you.

I was really concerned about that. While it didn't influence my ultimate decision, I can't say it didn't influence my timing.

Are you much of a reader? Are there one or two books that stand out that contributed most to the mindset you have today?

I would say so. Did I read entrepreneur books? Yeah. I mean, there were a couple. I read Shoe Dog and some other journey stories.

But it was really this book that I read about, it sounds so silly, but about the grocery industry. Not just the origins of the grocery industry, but the impact that food has on people. And it was my realization that I could do something that would really make an impact on people's lives and could really make people's lives better in some way.

It talked about the role that food plays in society, and that just really stuck with me. I mean, food played a role in my household, starting when I was just a little kid. It was always held a place of great value. My parents are both children of war, and food was not only valuable but it was the way that you showed someone that you love them.

My parents are both children of war, and food was not only valuable but it was the way that you showed someone that you love them.

But all these things were little seeds that someone sprinkled along the path that I didn't really see until I got to the end of the path and looked back and thought, "Oh, this was what I was supposed to do all along. If only someone had told me!"

It's like that Steve Jobs quote, "You can never connect the dots looking forward, you can only connect them looking back."

Exactly.

Take us into the moment when you recognized for the first time that there might be a legitimate business when you were doing CAULIPOWER rather than just being more of a passion project.

I wish I could say I did oodles and oodles of research. I did do some! I really did do some. I know this is going to sound so corny, but the moment actually happened in my kitchen when I made a cauliflower crust pizza off the internet. There were 569,000 recipes.

By the way, that was the first and only time I've ever made a cauliflower crust pizza. Many people think I've made hundreds and sold it in the farmer's market. No, I made it one time.

It wasn't until my son said to me, "Mom, have you thought about making that again?" M visceral reaction was, there's no way because it took 90 minutes to make a pizza crust after I got home from a full day of work!

It wasn't until then that I started looking for it. And it was this sort of frustration and looking online, looking in stores, not being able to find it. It was the a-ha moment when I thought, "I can't be the only one who thinks that 90 minutes is too long to make a pizza crust."

That's what started me to do the research. It started me saying, "You know what? Maybe I'm not the only one." And that's what really started the journey.

What was your intention when you launched CAULIPOWER? Did you have any metrics that would define success for you?

Well, I can tell you, none of the metrics are exemplified today. So did I think CAULIPOWER would be as big as it is today? No way. Absolutely not. In fact, one of these days I have to look back to an early business plan because I'm pretty sure that I tried to articulate what some of those metrics might be, and I can tell you I was way off.

But I guess in my own mind I thought, it would be great if I could be self-sufficient, if I could send my kids to school and pay for everything that they needed, and help people along the way really. Those aren't the metrics that you graduate from business school with, but they are the metrics that I used in order to convince me to go on this crazy ride.

Purpose-driven is a bit different to maximizing shareholder value!

It is! Both are important but both serve different purposes.

I think one of the biggest challenges for founders in an industry like you're in is that you don't know what you don't know. Were there one or two relationships that were really instrumental to you in having the growth and being able to continue moving forward at a time when perhaps a lot of founders in the food industry might have fallen off?

Well, it's interesting. When I started in food, I had zero experience other than I cooked food, bought food, and ate food. I knew a lot of people and I worked in business. I was consulting to many large companies so I was exposed to a number of different fields.

But I literally knew one person in the food business. One. And it was the day that I started the business when I called her and I put my two sons down at the table because I wanted them to serve as witnesses, and I called her and I said, "Hey, I have a crazy idea. Do you think that I could do this?" And she said, "I don't think it's so crazy of an idea." That conversation was the immediate validation that there could be more to it.

That conversation was the immediate validation that there could be more to it.

After that, I hired a lot of people to teach me bits of the business, and consultants, and so forth. But there were two people along the way, both buyers at large retailers, who were cheering me on. They knew that I was feeling my way through the dark and would give me tips or tell me, "Oh, maybe you should do it like this." Or they would send me an email without copying everyone else so they wouldn't expose my sort of naivete. And it was amazing.

One was named Larry and one was named Mary. So I always say, "Hail to the Larry's and Mary's of the world," because sometimes there's people out there who really are cheering for the David rather than the Goliath. And it became so crystal clear to me and I am incredibly grateful to this day.

Your customers, they were very much the major retailers, and it was those major retailers that had your audience in droves.

For people who are faced with a situation where one conversation that they're having with someone, their version of a major retailer that could be potentially life-changing for them, are there any tips that you have for people to get closer to a yes in those conversations when it comes to things like negotiations?

Gosh, it's such a good question and I'm going to refer back to something that I started with and that was working at my dad's store ringing the cash register, and I literally sat on a stool for $20 a day plus lunch.

What I learned there and later drew upon is, my father was a child of war. He never even went to high school let alone college, but he spoke eight languages and he was masterful at building relationships. And he knew all of his customers by name, and he would build relationships with them, and he would ask how they were, and he would give them free things.

If someone was having a hard time, he wouldn't have them pay for it. And all of these little tiny things that I learned along the way.

Interestingly enough, he used to sell food. At one point he sold food to hotels and restaurants around San Francisco. He would always talk to the cooks, and he would always talk to the busboys and the waiters. And he would always talk to the people who were actually working with the food. And that was really one of those things that was planted in my brain a long time ago.

But even though they were a big buyer and even though they may have your future in their hands, they're human and they ... There's more goodness than bad. And they want someone to build a relationship with, otherwise the job can get pretty tedious, like all of our jobs.

I really tried to just take the time and build relationships, and ask them about their lives, and find out about their kids or what was it they like to do outside of work. And did it make the difference? I don't know. Did it help? Yeah, it probably did.

The Frank Abagnale book, Catch Me If You Can, which they made into the movie with Leonardo DiCaprio and Tom Hanks, mentions that the number one reason for fraud is human error.

All roads lead back to a human, so although you might be dealing with a brand like a Whole Foods or Target or whoever it might be, ultimately there is a human behind that and that is your opportunity, if you're great at relationships to make people feel like they matter and to get that foot in the door.

Exactly. Well said.

How have you continued to raise the bar as your company has grown from strength to strength? Obviously, a lot of companies can go under if the founder doesn't grow with the business. Have you got your own goal-setting process? Or, is there anything specific you do to make sure that you're getting out of your comfort zone on a regular basis?

Boy. I mean, I'm out of my comfort zone every second — including right now, by the way!

I like to listen and I like to learn. And so I try to create a culture where it's okay to say you don't know something, and it's really good to say you just learned something, and it's really good to help other people learn things.

Maybe because of my age, I'm not afraid to say what I don't know. I'm the founder, but I don't have to have all the answers. I've hired lots of smart people, much smarter than I, in their various areas of expertise. And I'd be pretty stupid if I hired such smart people and didn't listen to what they had to say, and fostered that environment. So I'm like a sponge. I have been since day one, and I still very much am today.

Barbara Corcoran (from Shark Tank), when I interviewed her for my book Think and Grow Rich: The Legacy, mentioned that a huge realization for her was when she recognized that you could build an empire off someone else's know-how rather than needing to know everything yourself.

Exactly. Exactly. That's right.

And anyone who wants to scale an enterprise like you have needs to be able to duplicate their expertise. And I think that was interesting when you mentioned that you'd only made one of those cauliflower pizza crusts before. Clearly, there are other people involved now doing a lot of the legwork.

Yes, yes.

Perhaps this goes back to your business experience beforehand, which a lot of other people don't have, but how did you overcome that doing-everything-yourself mindset that so many solopreneurs get caught up with, so you were able to build a team, duplicate your expertise, scale your business, and enjoy the freedom from that today?

Well, look, I mean, particularly because I was entering a big industry that I knew nothing about. I mean, I might as well had entered the copper pipe industry, right, because I knew nothing about what all of the ins and outs of the industry. Although, unlike copper pipes, I love food. I love cooking, I love feeding, and so it wasn't ... That part of it was ... It came fairly naturally.

I'd be pretty stupid if I hired such smart people and didn't listen to what they had to say.

But I hired a lot of people, a lot of consultants, a lot of experts in the field — not even full-time, but just to sort of teach me the ropes and the industry. I hired someone to help me find someone to make a frozen pizza at scale, because I didn't know how to find a manufacturer.

And, by the way, it was really hard to find a manufacturer because here was this crazy woman from California with lots of curly blonde hair who said, "Oh, I want to make a pizza crust out of cauliflower!" Sure. Lots of people turned me down because remember we created the category so there was no cauliflower crust.

So you could just imagine these manufacturers who've been making frozen pizza the same way for the past I don't know how many years. I mean, some of them looked at me like I had three eyes.

All's well that ends well. I finally found one and sort of the rest is history. I think to be a successful entrepreneur, you have to not be afraid to admit what you don't know and be willing to learn it from others.

It sounds like a superpower of your entire journey is that awareness of what you don't know and surrounding yourself with people who can get you the result?

Exactly.

You launched this business in an extremely challenging category in an extremely competitive space. Your journey is amazing!

Now that you can allow a little bit of retrospection, what's been the most difficult part of that entire business journey?

Wow. The journey has not been a straight line. Every day has ups and downs. Every day something bad happens. Every single day there's something. From day one of the industry.

I like how you commented on the challenge of this particular industry, the frozen food industry, particularly frozen pizza. In that respect, I would say ignorance is bliss because I didn't know that the frozen section was the most challenging part of the grocery store, and is the most challenging because there's the most limited space. I didn't really know that every pizza in the pizza section was made by a multinational, multi-billion dollar corporation. I sort of knew but not really.

So in some respects, as the founder, you have to figure out what rules you're going follow and what rules you're going to break.

And for me, it would have been really easy for someone to talk me out of it. For someone to say, "Are you nuts? You're entering the most competitive part of the grocery store in the most competitive door of the freezer aisle." And if they had, to be honest with you, I probably wouldn't have done it.

As the founder, you have to figure out what rules you're going follow and what rules you're going to break.

Everybody has to do it their way. But for me, I didn't tell anyone what I was doing, I just did it. I didn't tell my friends. And there were maybe five people in my life, my close family, maybe one friend who knew.

And the reason I didn't do that is because I didn't want people to tell me that I couldn't do it. I didn't want people to say how crazy it is. And I love how you articulated it because it really was crazy. Now people say, "Oh my gosh, that was so smart." It was probably the stupidest thing I could've ever done. And thank God I did!

I mean, it was I think in some respects, a little bit of ignorance and a little bit of shelter from all the naysayers in the world. It's not such a bad thing.

One of my favorite quotes is from the ... I feel like I've shared too many quotes with you today!

No, I ... Oh my gosh, I love quotes. No, please, I need all of them I can get!

"Action is the real measure of intelligence" from Napoleon Hill. So simple, so succinct. Action is the real measure of intelligence. You went out there and you had that action.

And actually a massive theme of the Win the Day podcast from the guests who have come on is the gift of beginner's mind. It's almost like the more you know the more you've been corrupted, and it will stop you from taking that necessary action.

Whereas having that beginner's mind and not knowing about those things means that you fail, you fail fast, and as a result of that, you have the resourcefulness and the resilience to be able to ultimately make that thing a big success.

Oh, I love that. I completely agree with that philosophy. Absolutely.

But it's a fine line, right, because you can't go into it too ignorant. But execution is everything.

Everybody has a great idea. Great ideas are a dime a dozen. I can't tell you how many people have come up to me over the years and said, "I've thought about making a cauliflower crust pizza company..." It's all in the execution. You just have to do it.

So true.

An interesting part of your journey from the outside looking in, it sounds like you had a lot of industry support along the way. If that was the case, why didn't the big incumbent players allocate all their resources to crushing you as soon as they were aware of how big you were starting to get?

It's such a good question and it's one that I ask myself all the time. These big multinational — 'big food' as it's lovingly referred to — they have so much money, so much resources, so many people working in R&D, how did I come up with it!?

I mean, it was a great idea hiding in plain sight, but I took the time to listen. And I think what I listened to is that here were all these people, a lot of women, but people were so frustrated by not finding better-for-you options in the grocery store, that they resorted to spending 90 minutes to making it themselves.

And I don't know if the people working in the labs or in R&D or whatever, I don't know if they work through those trials and tribulations. I don't know if they've been a working mom like me who comes home and tries to make dinner in 15.7 minutes. I don't know. But boy, obviously, we were the first.

Now, lots of competition has come in. It took them a while to see oh, is this crazy idea going to take off? And I think it surprised everybody from what I understand. Is this crazy idea going to take off? And then they started coming in droves. I mean, 50 different SKUs from 17 different brands all having a cauliflower crust. You're like several years after us, but all doing it, and some executions being better than others.

On the flip side of that question I asked before, what are you now doing to continue CAULIPOWER going from strength to strength to stop these emerging players, like you once were, from taking a big bite out of your market share?

Well, it's interesting because the competition has really come from two places. It's come from startups as you say, but it's also come from a lot of the big companies who've decided to enter the fray because they've seen the success of the category.

Fortunately for CAULIPOWER, some of the executions have been really bad. And what I think I see a lot of is that a lot of people in the traditional food industry sort of bet against the consumer. They don't think that the consumer's going to know any better.

I didn't tell anyone what I was doing, I just did it.

At CAULIPOWER, we bet on the consumer. I know that consumer is going to know better. I know he or she is going to taste the difference. As I always say, in real estate it's location, location, location. In food, it's taste, taste, taste.

It doesn't matter how healthy you make something, how much better for you make something, if it doesn't taste good nobody's going to eat it. And I think with some fast followers, people forgot that.

So what happened last year is the category exploded because the retailers thought, "Oh, I'm just going to bring in all these SKUs and then that'll be incremental and we'll make that much more money." But what they decided is that it was totally cannibalistic, so they're now deleting the SKUs they brought in because they just didn't perform.

I guess a frozen product can't be sitting around Whole Foods forever.

Cannot. Cannot. That space is really valuable.

And the innovation that you've had with the company is great. I know that's been a really big focus for you especially during COVID. And I heard you mention previously what you do, it sits at the intersection of taste, health, and convenience. Obviously, taste being very important there.

Can you give us a play-by-play of the most successful product innovation that you brought to market if there's anything that immediately comes to mind?

Yeah. Other than pizza, I take it? And just to even make it better, it happened by accident. Or it happened as a result of a problem.

So we used to have a baking mix, I call it powder, and it was out in the market for a little bit, it was doing well, and then I heard from one of the ingredient suppliers that they couldn't make the ingredient anymore and I'd have to be off-shelf for six months which is a death knell. And so I made the very hard decision that we were going to discontinue the baking mix.

As a result, I had a couple of bags just for posterity sitting around, I couldn't part with them. One night I was sort of playing around with it. I took some chicken, I coated it in the baking mix, and then I air-fried it because I don't like to fry foods so I air-fried it, and I served it to my family and they loved it, and they had no idea what they were eating. That was how our chicken tenders were born!

And our chicken tenders are actually wildly successful, they're our number two product after pizza. It was really born on a fail, which just goes to show you some things, even the failures, can end up being a wonderful success.

Thank you for sharing that. R&D budget zero. No one's going to complain about that!

Yes, literally zero!

I'm a pretty health-conscious person, especially having kids. It is amazing to see how a lot of unscrupulous food companies manipulate packaging and ingredients to appear healthy. Is there anything in particular from those big corporate food manipulations that you were specifically trying to stay clear of?

100%. Just again, going through the differences. I was a consumer way before I was a manufacturer. And when I took a look at the industry and I was looking at frozen pizza, I was stunned and also angry that a serving size of a pizza was 1/5 or one slice. Or, I've even seen some 1/8 of a pizza as a serving size.

And I thought that is ridiculous, who eats one piece of pizza!? Nobody. So when we started CAULIPOWER, we were the first ones I think to make a serving size half a pizza.

In real estate it's location, location, location. In food, it's taste, taste, taste.

To me, it was just perfectly logical because that's how I'd like to see some, and that's how I eat, and that's how my family eats. But I can't tell you how many people have come up to me over the years and say, "Thank you for putting an actual real-life serving size on the box." Because again, consumers notice. So that's just one example but it's such a real-life one.

It's so great. One thing that I share with my clients all the time is that every single touchpoint is an opportunity to either build trust or lose trust.

Yes.

And it's exactly what you're doing here, even if it might make you seem worse immediately, by comparison, it's an opportunity that you have built trust with that potential consumer. I mean, the customer lifetime value of one person is going to be extensive once you can create that relationship based on integrity with them.

Well said, well said.

My father always used to say ... Well, obviously, everybody always says the customer's always right, but my father used to live it. Someone would make a return, never ask a question, and that's our philosophy at CAULIPOWER. The customer is never wrong. Even when they're wrong they're right. And that's really the philosophy.

We've gotten so many compliments on our customer service, which I have a feeling my dad's looking down and smiling when he sees that.

I'm sure he is.

If CAULIPOWER had not been the mega-success it is today, could you have gone back to the corporate world or would you have tried to stay in the entrepreneurial world and maybe start a different business?

Wow. That's a really good question.

Because in the business world, even if it goes right, you can lose a big part of yourself along the way.

I have definitely lost a big part of it. I think I've aged 20 years in five. But I would like to think that I wouldn't have gone back. I really want to think that. I hope that's true. I guess I'll never know, but I was really ready. I was ready.

Even in the early days until now, I always say, "Just make it so I never have to go back." And hopefully that resonates with someone reading this.

That sounds like a good metric of success.

Exactly.

If you were sitting down with a solopreneur who wanted to create a seven, eight, nine figure business of their own, what things would you share with them to get them prepared and capable of making that?

Well, I would say, obviously, know the market, know the industry. Get expert help even if ... I mean, I just paid people by the hour literally. I hired one guy to take me in the grocery store and show me just how things arrive at the shelf because I had no idea. Beg, borrow, and steal your way to get information.

And I did a lot of bartering. I bartered everything I had to get help with the packaging, to understand the business, to free pizza for life for our employment lawyer. All kinds of things.

I still barter, right. I give free pizza coupons to everyone I see. But I would say, it's okay to enter an industry that you don't know much about. Obviously, I'm living proof, but you also have to be really comfortable in saying what you don't know and be really willing to learn it.

That awareness of your limitations is huge. And, obviously, having a lot of faith and conviction in your own abilities and your own opinion once you've, of course, done your due diligence. So important.

And know what your white space is, right. Have a really good healthy look at the market. What's working? What's not? How was your product or service going to be different? Is it going to be cheaper? Is it going to be better? Is it going to be more luxurious? Is it going to taste better? Whatever it is, there has to be some white space.

That's our philosophy at CAULIPOWER. The customer is never wrong. Even when they're wrong they're right.

You can be a me-too product. There's a lot of successful me-too products out there that are just the same product but better marketed. And there's a lot of really great marketing products out there that are pretty lousy. So just know what benefit are you offering the consumer? And what is that white space in the category you're entering?

There's a good friend of mine, Michael Fox, a guy in Australia who has actually been on the show before. He was based in the U.S. for a while. He had a company called Shoes of Prey, which was the world's first female custom shoe line, and raised $30 million in funding.

They ended up going under, unfortunately, but his new business Fable Food Co is a meat alternative. They make products out of mushrooms.

Oh, I love it.


Check out the YouTube or podcast version where Gail Becker does the Win the Day Rocket Round, answering questions about her favorite quote, what advice she’d give her 18-year-old self, the one thing on her bucket list, and a whole lot more🚀


They want to be the antithesis of the Beyond things that have got a lot of filler ingredients in them. They make it with shiitake mushrooms, and they've now got thousands and thousands of stores they're in, in Australia, and starting to expand. It was a partnership with Chef Heston Blumenthal.

Why I bring that up is because, even after all of his amazing business experience beforehand, for this new venture he would literally stand in the refrigerated section of the supermarket with a pen and paper and talk to customers who bought meat. And he would say to them, "Why are you buying meat rather than this meat alternative?"

And he would talk to the meat alternative people and say, "Why are you buying that instead of meat?" Because he realizes that he needs to get them to convert people who are already enjoying meat. His meat alternative product needed to be closer to meat to increase that category.

Oh, I love it. I love it.

Hustle mentality and not having too much ego to do that market research and things yourself I think is so important.

So important.

On your best day, what's an affirmation that you would write on a flashcard to show yourself on your worst day?

Wow. You're really good at this, aren't you!?

I would probably ... Well, and I actually do this. People have sent us cards, and letters, and emails, and notes about how CAULIPOWER saved them in a pinch, or how we're their kid's favorite pizza, or thank you because I wasn't able to eat pizza before, or thank you because now everybody eats the same thing. And I read every single one. And I have a number covering my office and I ... Anytime I look at one of those it's ... I always get cheered up.

Final question. What's one thing you do to Win the Day?

Wow, I don't know. Talk to my kids. It's a good reminder that as hard as work is, sometimes it's not everything.

You got to remember what you're doing all the work for. It's so true.

And because you're an amazing human, Gail, I believe you have a special treat for everyone listening today.

Anybody who sends us a direct message at CAULIPOWER, all they have to do is say "Win the Day" and they get a FREE coupon that is good for any free product. It can be our pizzas, or chicken tenders, or new pasta. Anything.

Gail, so great to see you! Thanks for coming on the Win the Day show.

So nice to be with you! Thank you so much.


As you heard, our guests love to hear positive feedback, no matter where they’re at in their careers. Share a comment on the YouTube version of this episode with your favorite takeaway so Gail knows she made a difference in your life today.

Also, applications are closing VERY soon for The Day Won Mastermind! If you own a business, or are thinking about starting a business, and want me and some special friends in your corner for 3-months, this might just be the best decision you ever make. But hurry – it’s strictly limited to 12 people and applications are closing soon. What are you waiting for? 

If you’re new to the Win the Day show, hit the subscribe button so you can get access to episodes like this one as soon as they are released. We’re available on Apple Podcasts, Spotify, YouTube, and wherever you listen to podcasts.

Finally, the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one out there who needs to hear this episode – or could use some help to Win the Day – share it with them right now. 

That’s all for this episode! Get out there and win the day, and if you’re in need of something for dinner make it something from Caulipower.

Until next time…

Onwards and upwards always,
James Whittaker


Resources / links mentioned:

⚡ CAULIPOWER website.

📝 CAULIPOWER on Facebook.

📷 CAULIPOWER on Instagram.

🌎 CAULIPOWER on Twitter.

📚 ‘When Bad Things Happen to Good People’ by Harold S. Kushner.

🗝️ Apply now for The Day Won Mastermind (strictly limited to 12 people).

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