WintheDay
How to Build a Wellness Brand with Kurt Seidensticker | Win the Day™ podcast
March 8, 2022

The best way to predict the future is to create it.

 Peter Drucker

Welcome back to Win the Day! If this is your first time here, we sit down with some of the world’s true changemakers to give you all the tips, tools, and strategies to win the day EVERY day.

The quote for this episode comes from management expert Peter Drucker and says: “The best way to predict the future is to create it.”

And our guest today did a hell of a job at creating a future that has now completely transformed the health industry. 

Kurt Seidensticker is Founder / CEO of collagen-based wellness company, Vital Proteins®. In addition to being a former NASA Aerospace Engineer, Kurt has more than two decades of experience as an entrepreneur and has successfully grown a number of digital-first companies.

As a passionate runner, Kurt had a huge lightbulb moment when knee discomfort threatened to put him on the sidelines. Kurt vowed to find a solution, and his research led him to understand the benefits of ingestible collagen that has been linked to healthy hair, skin, nails and joints.

Since 2013, Vital Proteins has been empowering others to find wellness, and recently enlisted Jennifer Aniston as its Chief Creative Officer.

Kurt’s passion for health and fitness – and his ambition to help others live fuller, more vibrant lives – became the core of the Vital Proteins brand, and ultimately, the company’s mission.

Long story short, we’re lucky to have him here!


Check out the YouTube or podcast version where Kurt Seidensticker does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more🚀


In this episode, we’re going to talk with Kurt about:

  • How his aerospace engineering background taught him to solve complex problems
  • The most important steps that gave his company massive traction from day one
  • What he did to recruit personalities like Jennifer Aniston to the brand; and
  • How he built Vital Proteins into a billion-dollar company within six years.

You’re going to love this one.

Before we begin, the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode or could use some help to Win the Day, share it with them right now.

Let’s WIN THE DAY with Kurt Seidensticker!

🎞️  For the video interview, click here.


Resources / links mentioned:

⚡ Vital Proteins website.

🚀 Vital Proteins collagen.

📷 Vital Proteins Instagram.

📷 Kurt Seidensticker Instagram.

📕 The Attributes by Rich Diviney.

📗 Grit by Angela Duckworth.

📘 Rising Strong by Brene Brown.

🎬 Subscribe to the Win the Day YouTube channel.


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