Startup Success with Prerna Gupta | Win the Day™ podcast
January 25, 2022

Only from the heart can you touch the sky.


Welcome to our first Win the Day interview for the new year!

Today we’re joined by Prerna Gupta who has launched entertainment apps that have reached more than one billion people. As an unstoppable force in entertainment and tech, Prerna’s work continues to impact all corners of the globe.

She is currently Founder / CEO of Hooked, an award-winning storytelling platform that reaches 100 million Gen Z viewers worldwide. The Hooked app has been #1 on the App Store and Google Play in 25 countries and has won numerous design awards for its innovative format.

How influential is she? Well, investors in Hooked include: entertainment superstars like Ashton Kutcher, Jamie Foxx, and Mariah Carey; sporting champions like Steph Curry, Kevin Durant, and Lebron James; and renowned talent agency WME/Endeavor.

Prerna has also been named one of the Most Influential Women in Tech by Fast Company, and her writing has been featured in New York Times, Vogue, and TechCrunch. 

Check out the YouTube or podcast version where Prerna Gupta does the Win the Day Rocket Round, answering questions about her favorite quote, what advice she’d give her 18-year-old self, the one thing on her bucket list, and a whole lot more🚀

In this episode, we’re going to talk with Prerna about:

  • How she went from struggling startup founder to amassing 1 billion users
  • What steps enabled her to get a team of A-list celebrity investors
  • When to persist or pivot (or surrender) your business, and
  • How to finally create true freedom in your life.

Before we begin, the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode or could use some help to Win the Day, share it with them right now.

Let’s WIN THE DAY with Prerna Gupta!

🎞️  For the video interview, click here.

Resources / links mentioned:

⚡ Download the Hooked app.

📷 Prerna Gupta Instagram.

🌎 Hooked Instagram.

🗺️ ‘Why a Tech Entrepreneur Got Rid of All Her Possessions and Lived as a Nomad for a Year’ for Vogue Magazine.

🌱 Lean Startup by Eric Ries.

💍The Lord of the Rings by J.R.R. Tolkien.

🎬 Subscribe to exclusive Win the Day videos on our YouTube channel.

🗝️ Apply now for The Day Won Mastermind (strictly limited to 12 people).


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