“Skate to where the puck is going to be, not where it has been.”
Wayne Gretzky
What does it take to build a brand that matters?
The right plan.
Joining us today to reveal that plan is venture capital legend, Brett Thomas.
Brett is the visionary behind CAVU Venture Partners, a firm dubbed "the hottest venture firm in the consumer-packaged goods space" by CNBC's Squawk Box.
Brett has assembled an all-star team of industry experts at CAVU Venture Partners, including iconic brand builder and CAVU co-founder Rohan Oza (formerly CMO of Glaceau), to provide unparalleled and hands-on value to their amazing portfolio brands.
In addition to leading wellness brands Bulletproof, Vital Proteins, Thrive Market, and Beyond Meat, CAVU is involved with some of my personal favorites, including Once Upon a Farm, Kettle & Fire, and Good Culture.

When they launched their first fund, Brett and Rohan raised more than $150 million in under six months.
Nicknamed "The Hunter" because he sources the best deals, Brett operates CAVU with his philosophy that he only gets involved in brands where he strongly believes he and CAVU can influence their outcome.
Prior to co-founding CAVU in 2015, Brett was the founder of Thematic Capital Partners, a private investment vehicle focused on private / public equity investments in the consumer sector.
Before entering into the consumer investing space, Brett worked at Scout Capital Management for five years, a long-short hedge fund focusing on special situations with over $9B in AUM based in NYC.
In 2017, Brett was elected to Boston College's prestigious "40 under 40 list" and was named a “Consumer Catalyst” by Forbes as one of the top dealmakers and influencers in the consumer space.
Check out the YouTube or podcast version where Brett Thomas does the Win the Day Rocket Round, answering questions about his favorite quote, what advice he’d give his 18-year-old self, the one thing on his bucket list, and a whole lot more. 🚀
In this interview, we’re going to talk about:
- His criteria when deciding what to invest in
- The power of a good brand (and how to create one)
- What companies today excite Brett the most, and
- What founders can do to ensure they grow with the business.

Before we begin, remember that the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode, or could use some help to win the day, share it with them right now.
Let’s WIN THE DAY with Brett Thomas!
🎞️ For the video interview, click here.
Resources / links mentioned:
📝 CAVU Ventures on Twitter.
📷 CAVU Ventures on Instagram.
⚡ CAVU Ventures website.
💻 CAVU Ventures on LinkedIn.
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