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Episode 274

Thriving with ADHD with Brooke Schnittman | Win the Day
March 10, 2026
Brooke Schnittman is a leading ADHD coach, podcaster, and author. Brooke helps the ADHD community thrive—in work, family, and life.
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In this episode of Win the Day:

“Ask for help. Not because you are weak. But because you want to remain strong.” — Les Brown

What if the chaos of ADHD wasn’t a flaw—but a superpower waiting for the right systems?

Brooke Schnittman, MA, PCC, BCC, knows this better than most. A leading ADHD coach with more than 20 years in education and coaching, Brooke was diagnosed as an adult and lives it every day in a family of five — including her husband and three children, all with ADHD. She understands the overwhelm, frustration, and daily battles from both sides of the desk.

After 15 years as a special education teacher and administrator, Brooke founded Coaching With Brooke in 2018 and developed her signature 3C Activation® program. Her team helps students, professionals, and parents cut through the noise, build reliable systems, follow through consistently, and unlock what she calls their ADHD Potential — the focus of her bestselling book of the same name.

Featured in Forbes, Entrepreneur, and ADDitude, and named one of Success Magazine’s Top 50 Most Influential Women for 2025, Brooke is on a mission to equip the ADHD community with structure, strategies, and accountability — so they can thrive in work, family, and life.

In this episode:
• The biggest myths about ADHD that keep people stuck
• How to create systems that actually work (even when motivation is low)
• Practical ways to manage overwhelm and build momentum each day
• Why the right tools can help you unleash your full potential

Let’s WIN THE DAY with Brooke Schnittman!

Timestamps

Timemarkers:

  • 00:00 Who is Brooke Schnittman
  • 1:35 Interview starts
  • 2:05 What ADHD actually is and how it shows up in daily life
  • 4:18 How a lifetime of bullying led to a career helping others
  • 6:24 What bullying looks like for adults with ADHD (and why it's often missed)
  • 7:25 Why ADHD traits make people easy targets — and what's really driving it
  • 8:14 How to support an ADHD employee without making things worse
  • 9:30 What never to say to someone with ADHD at work
  • 10:28 How to stand up for yourself when a boss crosses the line
  • 13:28 Why having one true friend can change everything for someone with ADHD
  • 15:25 Three steps to stop the bullying cycle and protect your energy
  • 18:45 How teachers are (and aren't) equipped to handle kids with ADHD
  • 21:41 What an IEP is and why every student might need one
  • 25:33 When medication for ADHD is worth considering — and when to try other tools first
  • 28:33 How hurt people become bullies — and how to process the shame
  • 33:53 A proven script for having the difficult conversations you've been avoiding
  • 39:47 The biggest myth about ADHD that's doing real harm
  • 40:48 How to support an ADHD child without turning home into a correction zone
  • 43:02 Time management strategies that actually work for ADHD brains
  • 44:31 How to stop your kid from being so tired all the time
  • 47:20 Why regulating yourself first is the secret to calmer parenting
  • 49:13 Affirmation for today “I am strong”
  • 51:00 Rocket Round

 

Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

📚 ‘ABCs of ADHD workbook’ by Brooke Schnittman (for 50% off, use code: WIN)

⚡ Brooke Schnittman website

📷 Brooke Schnittman Instagram

🎥 Brooke Schnittman YouTube

📚 ‘Activate Your ADHD Potential’ by Brooke Schnittman

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • "161 people I surveyed who were 18 and older, 89% of them were bullied as children, and 93% of those was because of their ADHD symptoms. And then 83% of people who took the survey were bullied as adults, and 70% of people who took the survey were bullied both as children and adults." — Brooke Schnittman
  • "Respondents were actually targeted not for who they were at the core, but for how their ADHD was misunderstood by the other person." — Brooke Schnittman
  • "With an ADHD’er, if they trust someone, they see opportunity, they believe in the association, they have accountability, they can thrive." — Brooke Schnittman
  • "Having just one friend who really gets you can make all the difference." — Brooke Schnittman
  • "70% of children with ADHD do not have a reciprocal friend by the age of eight." — Brooke Schnittman
  • "Once you become more empowered, then it's easier to block out some of those things. That's what happened to me when I was 35. I still got bullied afterwards in relationships, but it didn't have as much of an impact on me because I felt more confident knowing myself." — Brooke Schnittman
  • "I would help them identify where the thoughts are coming from, where they feel it in their body, what the emotion is associated with the thought, and find out if it's fact or story. Then help them reframe the thought, help them reframe the action and the story as well." — Brooke Schnittman
  • "We do something called a dreadloop escape plan where with ADHD, because of rejection and sensitivity, we constantly are in these dread loops of negative spiraling thoughts. So, we find out the conditioning, not just the condition of what happened, but what happened in our childhood, what happened in our past to even associate with this thought that we're having right now." — Brooke Schnittman
  • "Once we can recognize what has happened in our past to constantly get us to these negative thoughts, it's a bit easier to switch the flip and change our reticular activating system." — Brooke Schnittman
  • "How to have a difficult conversation: 1. Think about why you're avoiding the conversation. 2. Seek to understand. 3. Discuss the impact of not understanding. 4. Work together to create a solution. 5. Listen." — Brooke Schnittman
  • "Put happy pictures around your house of your children because it will help your brain remember happy moments, instead of always looking for the negative." — Brooke Schnittman
  • "Point out the good wherever you see it." — Brooke Schnittman
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