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Episode 234

Win the Night with Susan Bratton | Win the Day
April 29, 2025
Susan Bratton is an expert on intimacy, passionate relationships, and sexual health. She has published 44 books on sexual vitality.
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In this episode of Win the Day:

“Intimacy transcends the physical. It is a feeling of closeness that isn’t about proximity but of belonging. It is a beautiful emotional space in which two become one.” — Steve Maraboli

Susan Bratton is a champion and advocate for passionate relationships, guiding others to discover deeper intimacy and pleasure. As a self-proclaimed "Orgasmanaut" and "Sexual Biohacker," she explores human orgasmic potential and recommends regenerative therapies to enhance libido and sexual satisfaction.

With a fearless, straight-talking approach, Susan openly shares her personal journey to revive her own sex life, transforming her experiences into online programs that have helped countless couples reignite their passion. Her teachings have given hope to those who long for a fulfilling relationship, proving that lasting intimacy is achievable.

As a lifelong entrepreneur and CEO, Susan leads two companies: The 20, a supplement company supporting sexual vitality, and Personal Life Media, which encompasses her Better Lover brand and 44 published books and programs on relationships and intimacy. Her work has touched over a million lives, solidifying her role as a leading authority on sexual health and fulfilling relationships.

In this episode:
• How to bring the passion back to your love life.
• The best tips for becoming a better lover.
• The hottest new toys and products to spice up the bedroom.
• How to make your relationship the best it’s ever been.

Let’s WIN THE DAY with Susan Bratton!

Timestamps

00:00 Who is Susan Bratton
1:45 Interview starts
2:07 What most people get wrong about “sex”
4:30 Should you sleep in separate bedrooms
6:48 The importance of heart-connected, passionate lovemaking
12:49 Give your partner a “menu” of what’s on offer
17:00 Why you should never be bored in the bedroom
18:15 Why sex was miserable for Susan until she turned 42 years old
20:30 Why most people are having bad sex
23:27 Why men and women want different things in the bedroom
24:30 How to talk to your partner about sex (and immediately ignite your passion)
28:14 How to organize erotic playdates
30:27 How Susan Bratton went from unfulfilled to being the world leader in intimacy
35:14 Download your FREE Win the Day Action Plan
36:04 Being in an open marriage
37:19 The #1 rule about open relationships
41:39 How Susan keeps her own marriage strong
43:07 Why marriage changes your sexual dynamic
47:48 Know what your top relationship values are
50:10 What men and women each need in the bedroom — and how to give it to them
54:09 Why your libido is so important
55:39 The different arousal systems between men and women
57:52 How to regain sex drive after having a baby
58:57 How to last longer in the bedroom (rather than premature ejaculation)
1:02:00 How to give your wife the best sex of her life
1:06:54 How to help your wife get her sex drive back
1:11:30 Is sexual frequency a reliable indicator of a healthy relationship?
1:13:44 Why sex makes you more attractive – and look younger
1:15:10 How often should you reach orgasm
1:17:46 How to feel safe in the bedroom after trauma
1:19:44 What to do if you struggle with body-image issues
1:22:12 Is masturbation bad for you?
1:25:12 How to speak with your kids about sex
1:27:35 The #1 piece of advice to improve your relationship
1:29:24 Affirmation
1:30:02 Rocket Round

Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

⚡ Susan Bratton website

🙌 Sexual Soulmate Pact

🌶️ Sex Life Bucket List

📷 Susan Bratton Instagram

📝 Susan Bratton Facebook

🌎 Susan Bratton X

📚 ‘Sexual Soulmates: The Six Essentials for Connected Sex’ by Susan Bratton

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

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Inspiring quotes in this episode:
  • "One of the things that kind of becomes a roadblock for a lot of couples is that something happens to one or the other person — a physical illness, a betrayal, an emotional issue of some kind — and they don't feel like they can have 'sex', intercourse. So they just stop completely touching each other, they start being in separate rooms, they end up in a platonic relationship. And all because they think sex means intercourse. I love intercourse, but it's not what defines sex." — Susan Bratton
  • "I've spent a lot of time teaching women to really listen to what's right for you in the moment." — Susan Bratton
  • "Approach it through, ‘We're going to learn something new together.’" — Susan Bratton
  • "Good sex keeps getting better, and it never ends." — Susan Bratton
  • "A lot of men feel disconnected from sex." — Susan Bratton
  • "I want you to feel this pounding, pulsing desire for each other." — Susan Bratton
  • "Start to work with each other's natures and nurtures." — Susan Bratton
  • "Desire has to be a combination of safety and variety." — Susan Bratton
  • "I had very terrible things happen to me throughout my life from being a child and being sexually and physically molested, emotionally abused, very poor attachment, parenting. I was the parent in my family, and it was difficult." — Susan Bratton
  • "It's the easiest thing in the world to learn how to be good in bed. It's just that it's kept from us. We don't see it, we don't see what it looks like when you have pleasure that is timed well and gives both people the things that they need." — Susan Bratton
  • "Once you start to work with each other's natures and nurtures and you understand them, you really begin to play that violin really beautifully." — Susan Bratton
  • "Trying new things together really helps a lot of couples both gain skill and have new experiences together that reinvigorate their sex life." — Susan Bratton
  • "Sex is just learned skills that no one's taught us, and they're really easy to learn." — Susan Bratton
  • "Practice radical honesty." — Susan Bratton
  • "I'm an advocate for people to design their life the way they want it to be and to have the courage and conviction to live the life that suits them best." — Susan Bratton
  • "Your partner is only guessing and they're probably treating you the way they want to be treated instead of the way you want to be treated." — Susan Bratton
  • "Get out of the doing-to-her mode, and getting into the being-with-her mode." — Susan Bratton
  • "If you used to have good sex and now you don't, mostly it's just because it hasn't been as good for her as she's needed it to be, and it was easy for her to give it up." — Susan Bratton
  • "What you want from me is going to be very different than what I want from you." — Susan Bratton
  • "What do you need? Let me give it to you." — Susan Bratton
  • "If you don’t enjoy sex, you literally have some blocks or limiting beliefs, or you just haven't had good technique and it hasn't been done well to you." — Susan Bratton
  • "You never completely get rid of trauma. Where you can get to is awareness of when it's ruling you and be able to handle that in a way that doesn't keep getting you upset. Your traumas are always going to be a silver lining. They're going to be horrible things that happen, but they're also things you can move through and get beyond and manage." — Susan Bratton
  • "Where you can get to is awareness of when it's ruling you." — Susan Bratton
  • "Communication is lubrication." — Susan Bratton
  • "Thank you is a magic word. When you ask your partner for feedback and they give it to you and you thank them, oh my God, then they're not afraid to give you feedback and they'll keep doing it." — Susan Bratton
  • "You want to release, relax, and let down so you can climb the arousal ladder." — Susan Bratton
  • "The combination of I'm in control, but I'm also taking care of you." — Susan Bratton
  • "Create fun, pleasure, connection, and intimacy." — Susan Bratton
  • "Sex three times a week adds 10 years of health span and they look 10 years younger." — Susan Bratton
  • "Let your husband masturbate. Don't make him hide it." — Susan Bratton
  • "Your sexuality and your sexual growth are part of your personal growth." — Susan Bratton
  • "Just be who you are." — Susan Bratton
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