Episode 230

Face Your Dragons with Rich Christiansen | Win the Day
April 1, 2025
Rich Christiansen is a Wall Street Journal bestselling author, creator of the Legado Family Framework, and founder of 16 multimillion-dollar businesses — all launched with $10,000 or less.
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In this episode of Win the Day:

"Acceptance of what has happened is the first step to overcoming the consequences of any misfortune." – William James

What if the key to success wasn’t just in your career — but in mastering yourself first? 🧐

Rich Christiansen has spent decades guiding people through life’s toughest challenges, helping them face their dragons, make peace with them, and emerge stronger than ever. A globally recognized educator, entrepreneur, and mentor, Rich has built 51 businesses — 16 of which became multimillion-dollar successes — all launched with just $10,000 or less.

He’s also the author of the Wall Street Journal bestseller The ZigZag Principle, and his new book, BlindSighted, has just been released. Beyond business, Rich has dedicated himself to something even greater: securing the future of families through the Legado Family Framework, a model designed to strengthen relationships and create lasting legacies.

With a deep passion for mentorship, Rich has launched and trained hundreds of leaders, founded the Entrepreneur Leadership Center, and served as Chairman of the Board of Trustees at Southern Utah University.

In this episode:
• How to face and overcome your personal dragons.
• Building resilience and success through family values.
• The secrets to starting a business with minimal capital.
• How to align your values across life, family, and career.

Let’s WIN THE DAY with Rich Christiansen!

Timestamps

00:00 Who is Rich Christiansen
1:39 Interview starts
4:50 Growing up with a blind father who became a successful lawyer
6:21 Biggest fears for kids growing up in today’s world
7:05 Family secrets (and how it inspired new book ‘BlindSighted’)
10:43 What does it mean to be a good father
12:41 Should people take a DNA test to understand their family history (“secrets carry energy”)
17:02 How to identify and make peace with the dragons in your life
20:21 Mental health for middle-aged men
22:48 How to end your generational curses (including poverty)
24:00 Download your FREE Win the Day Action Plan
24:51 Legado Family Framework (how to instil values in your family)
39:47 How to help your kids start a business
42:31 How to get clear on what your values are (and build your family legacy)
46:12 What's the most important thing to look for in a potential spouse
49:01 How to balance the hunger for future achievements with happiness in the present
53:10 How to change the education system
54:01 Affirmation
55:39 Rocket Round

 

Resources / links mentioned:

🎁 Free access to Module 1 of “Build Family Legacies” (Code: WINTHEDAY)

🎯 Download your FREE Win the Day action plan

⚡ Rich Christiansen website

📷 Rich Christiansen Instagram

📝 Rich Christiansen Facebook

🌎 Rich Christiansen X

♾️ Rich Christiansen LinkedIn

📚 ‘BlindSighted: A Journey of Identity, Faith, and Healing’ by Rich Christiansen

📚 ‘The Zig Zag Principle’ by Rich Christiansen

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

Inspiring quotes in this episode:
  • “Face your demons. That's how you end up getting peace.” – Rich Christiansen
  • “It does carry energy when we hold secrets.” – Rich Christiansen
  • “The deepest need that we have as humans is to be seen and to be heard.” – Rich Christiansen
  • “When all your values are in alignment, you're able to operate in a life of flow.” – Rich Christiansen
  • “The sins of the father passed to the children for the seventh generation.” – Rich Christiansen
  • “70% of all wealth is lost by the second generation and 90% by the third.” – Rich Christiansen
  • “It's not just poverty in money or wealth, it's poverty in values.” – Rich Christiansen
  • “It's remarkable how you can create a company with a logo and have your values defined, but most people have not even thought to do this in their marriage, their most significant relationship, or their individual ethos.” – Rich Christiansen
  • “We'd open the dialogue and never in shame ever close it.” – Rich Christiansen
  • “At 16, each of my sons would shake my hand and agree never to ask for anything again.” – Rich Christiansen
  • “We’ve got to give our kids learning experiences of natural consequence.” – Rich Christiansen
  • “When we show up in integrity with ourselves, it gives us rocket fuel.” – Rich Christiansen
  • “Don't be afraid to fail. Just fail efficiently.” – Rich Christiansen
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