Episode 212

Networking for Success with Anita Chatterjee | Win the Day
November 12, 2024
Anita Chatterjee is the Founder / CEO of A-Game Public Relations. She has worked with Lady Gaga, Katy Perry, and Rihanna.
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In this episode of Win the Day:

“Always make your future bigger than your past.” — Dan Sullivan

The right relationships can transform your life — opening doors, sparking new opportunities, and elevating your influence like nothing else.

Anita Chatterjee is the powerhouse behind A-Game Public Relations. Known for transforming ambitious clients into household names, Anita uses top-tier media, strategic partnerships, and bold solutions to help people achieve their biggest branding and business goals.

Before launching A-Game, Anita crafted PR campaigns for superstars like Lady Gaga, Katy Perry, and Rihanna, and was named to Forbes’ list of entrepreneurs redefining the American Dream. She holds a Master’s degree in Public Relations and Corporate Communications from Georgetown University.

Anita has introduced some of the most remarkable guests we’ve had on the Win the Day podcast, so it was about time we learned the secrets behind her own success!

In this episode:
• How to build relationships that can change your life.
• The biggest networking mistakes – and how to avoid them.
• What today’s most successful leaders do differently.
• PR secrets to supercharge your influence.

Before we begin, the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode or could use some help to Win the Day, share it with them right now.

Let’s WIN THE DAY with Anita Chatterjee!

Timestamps

00:00 Who is Anita Chatterjee
01:29 Interview starts
01:50 The mentors that changed Anita’s life
04:25 University vs real world experience
07:17 Anita shares the best lesson from her parents
08:03 Working with Lady Gaga, Katy Perry, and Rihanna
10:09 How to know if you’re ready to launch your own business
11:16 Signing her first client
13:09 How to network like a pro
17:21 How to follow up with people you’ve met
19:21 The most challenging time in Anita’s business
21:29 Crisis management in PR
22:35 Download your FREE Win the Day action plan
23:26 What PR channels are most effective today
24:20 How to develop relationships with the media and get PR for your business
26:10 The biggest mistakes small businesses make with PR
27:22 How to manage client expectations
29:00 What journalists are looking for in a story
30:50 How brands can remain relevant in today’s world
33:19 What do successful people have in common
34:32 What type of people do you hire
35:39 Anjula Ancharia and Rohan Oza
37:08 Affirmation
37:44 Rocket Round

 

Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

⚡ A-Game website

📷 Anita Chatterjee Instagram

🌎 Anita Chatterjee Twitter

♾️ Anita Chatterjee LinkedIn

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • “If you really want to excel and you really want to build yourself out to be a global brand, you need to resonate with different markets and keep an open mind and understand the value of the fact that we live in a global economy and that cross-culture collaboration is a real thing now.” – Anita Chatterjee
  • “If you want to do something your own way, you need to build it yourself.” – Anita Chatterjee
  • Do what you are good at and find your own way of getting there.” – Anita Chatterjee
  • “You have to be bold.” – Anita Chatterjee
  • “You need to build a network.” – Anita Chatterjee
  • “You need to build relationships and show these people who you are. If they believe in you, then they can champion you.” – Anita Chatterjee
  • “Before you're ready for PR, you have to build a track record.” – Anita Chatterjee
  • “You don't have to be on every platform, but they should at least have one platform that they are regularly on and regularly updating.” – Anita Chatterjee
  • “Be bold — and be ready to introduce yourself.” – Anita Chatterjee
  • “The biggest mistake small businesses make is when they don't take PR seriously enough.” – Anita Chatterjee
  • “You can never just be a leader on the top and not engage with consumers who you're building your organization for.” – Anita Chatterjee
  • “You need people who are excited, inspired and ready to work hard. If they're ready to do that, they really can make magic happen.” – Anita Chatterjee
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