Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients.
Previously in her career, Allison had been working in the oil and gas industry, which required frequent travel and led to her struggling with a variety of health issues. One day, she discovered the health benefits of apple cider vinegar and experimented with different recipes in her kitchen.
From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing non-alcoholic beverages in the US.

Today, Allison leads the company’s overall brand and creative strategy. She pioneered Poppi’s digital-first approach, attracting a loyal community of over 650K followers and celebrity brand fans including Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more.
With a viral TikTok account boasting two billion views, continued retail expansion, and becoming the #1 selling soda on Amazon, Poppi is on a mission to revolutionize the soda experience for all.
In this episode:
Let’s WIN THE DAY with Allison Ellsworth!
0:16 Who is Allison Ellsworth
2:05 Interview starts
3:10 Success in life after being a C student
3:59 Cut negativity out of your life
6:01 Allison’s career in oil and gas
8:05 Where did Poppi soda come from
10:18 The emotional connection to what you consume
11:50 Selling Poppi at the farmers market (and going all-in on the dream)
14:33 From farmers markets to Whole Foods
16:48 How Poppi appeared on Shark Tank
18:09 Appearing on Shark Tank at 9 months pregnant
20:15 Partnering with Rohan Oza (aka The Brandfather)
22:06 Take the Win the Day quiz and download your action plan
22:57 Rebranding from Mother to Poppi
24:23 Why is Poppi called Poppi
25:20 The fastest growing beverage in history
26:49 Launching a business during covid
28:12 How Poppi become the bestselling soda on Amazon
30:15 Is Coca-Cola buying Poppi
31:00 International expansion
32:09 Best business lessons
33:07 Company culture at Poppi
34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth
36:29 How to find balance with investors, kids, and individual aspirations
39:02 Poppi's social media strategy
42:01 How to go viral on social media (TikTok, Instagram, YouTube)
45:28 Affirmation
45:47 Rocket Round
Resources / links mentioned:
🎯 Download your FREE Win the Day action plan
⚡ Poppi website
📷 Poppi Instagram
📷 Allison Ellsworth Instagram
🌎 Poppi Tiktok
🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”)
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