Episode 184

You Can Have It All with Allison Ellsworth | Win the Day
April 30, 2024
Allison Ellsworth is the founder and Chief Brand Officer of healthy soda company Poppi, one of the world’s fastest growing brands.
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In this episode of Win the Day:

Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients.

Previously in her career, Allison had been working in the oil and gas industry, which required frequent travel and led to her struggling with a variety of health issues. One day, she discovered the health benefits of apple cider vinegar and experimented with different recipes in her kitchen.

From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing non-alcoholic beverages in the US.

Today, Allison leads the company’s overall brand and creative strategy. She pioneered Poppi’s digital-first approach, attracting a loyal community of over 650K followers and celebrity brand fans including Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more.

With a viral TikTok account boasting two billion views, continued retail expansion, and becoming the #1 selling soda on Amazon, Poppi is on a mission to revolutionize the soda experience for all.

In this episode:

  • How Allison went from struggling with her health to leading the expansion of one of the fastest growing brands in the world.
  • The best mindset and business tips for any entrepreneur who wants to get to their next level.
  • How Allison and her husband Stephen are able to prioritize family as their careers skyrocket.
  • What it’s like to successfully audition on Shark Tank while nine months pregnant.

Let’s WIN THE DAY with Allison Ellsworth!

Timestamps

0:16 Who is Allison Ellsworth
2:05 Interview starts
3:10 Success in life after being a C student
3:59 Cut negativity out of your life
6:01 Allison’s career in oil and gas
8:05 Where did Poppi soda come from
10:18 The emotional connection to what you consume
11:50 Selling Poppi at the farmers market (and going all-in on the dream)
14:33 From farmers markets to Whole Foods
16:48 How Poppi appeared on Shark Tank
18:09 Appearing on Shark Tank at 9 months pregnant
20:15 Partnering with Rohan Oza (aka The Brandfather)
22:06 Take the Win the Day quiz and download your action plan
22:57 Rebranding from Mother to Poppi
24:23 Why is Poppi called Poppi
25:20 The fastest growing beverage in history
26:49 Launching a business during covid
28:12 How Poppi become the bestselling soda on Amazon
30:15 Is Coca-Cola buying Poppi
31:00 International expansion
32:09 Best business lessons
33:07 Company culture at Poppi
34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth
36:29 How to find balance with investors, kids, and individual aspirations
39:02 Poppi's social media strategy
42:01 How to go viral on social media (TikTok, Instagram, YouTube)
45:28 Affirmation
45:47 Rocket Round

 

Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

⚡ Poppi website

📷 Poppi Instagram

📷 Allison Ellsworth Instagram

🌎 Poppi Tiktok

🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”)

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Inspiring quotes in this episode:
  • “I don’t care who you are. I will cut that negativity out of my life.” – Allison Ellsworth
  • “We went all in on this dream.” – Allison Ellsworth
  • “I literally had the baby 10 days after we went on Shark Tank.” – Allison Ellsworth
  • “Rohan Oza told us, ‘This is going to be the biggest Shark Tank deal in history.’” – Allison Ellsworth
  • “A silver lining during covid was that, for the first time, everyone was thinking about health and wellness.” – Allison Ellsworth
  • “Thinking differently has been part of our company's DNA from day one.” – Allison Ellsworth
  • “One of the culture pillars at Poppi is that we keep it real.” – Allison Ellsworth
  • “The second we stopped trying to fit in with what other people were doing in their marriage, life got a lot easier.” – Allison Ellsworth
  • “The social media strategy has to come from the top down.” – Allison Ellsworth
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