Episode 180

The Science of Trust and Connection with Jon Levy
April 2, 2024
Jon Levy is a behavioral scientist and New York Times bestselling author known for his work in human connection, trust, and influence.
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In this episode of Win the Day:

Only one person — one relationship — stands in the way of the opportunity that could change everything for you.

Your job is to find and connect with that person so you can enjoy the life of your dreams…

This episode will show you how.

Jon Levy is a behavioral scientist known for his work in human connection, trust, and influence. He is an expert at helping people establish high-level relationships, often through the most simple of methods.

More than a decade ago, Jon founded The Influencers Dinner, a secret dining experience for industry leaders ranging from Nobel laureates and Olympians to musicians and executives. With thousands of members, Influencers is the largest community of its type worldwide.

Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from startup companies right through to Fortune 500 brands, like Microsoft, Google, and Samsung.

Jon’s second book, You’re Invited: The Art and Science of Connection, Trust and Belonging, was released to critical acclaim, quickly rising as a New York Times and international best seller.

In this episode:

• How to become a master at building trust and influence.
• How to identify and secure the most important opportunity in your life.
• What you can do to start making better decisions right now.
• How your social circle impacts self-belief and success.

Let’s WIN THE DAY with Jon Levy!


0:16 Who is Jon Levy
1:50 Interview starts
3:29 The danger of working in isolation
4:16 Why social integration is the greatest predictor of longevity
6:40 How Jon Levy became interested in behavioral science
8:40 How your friends influence your future (obesity, divorce, politics, etc.)
11:29 How to find a mentor or positive role model – even if you’re in a toxic environment
15:50 How to connect with influential people (billionaires, CEOs, etc.)
19:46 The right way to connect with people on LinkedIn
25:18 The Influencers Dinner
27:46 How to use vulnerability loops to build trust
31:01 How to build trust and connection within teams
33:04 Who can attend The Influencers Dinner
35:36 The elephant, the rider, and the path
40:07 How Jon Levy sets goals
41:34 How to become a New York Times bestselling author
43:15 How to get your spouse to change
45:34 Why “authenticity” is a scam
50:48 Affirmation
51:22 Rocket Round
54:47 Cold plunge in Antarctica

Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

⚡ Jon Levy website

🌎 Influencers website

📚 ‘You're Invited: The Art and Science of Connection, Trust, and Belonging’ by Jon Levy

🎤 TEDx Talk ‘What makes us influential?’ by Jon Levy

📷 Jon Levy Instagram

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • "Where people really slip up is in letting other people contribute to them. If we don't allow people to invest into us, they'll care less. We're missing out on an opportunity to develop deeper relationships." — Jon Levy
  • "The greatest predictor of longevity is social integration – the number of people you come in contact with in a day." — Jon Levy
  • "If a person has a friend who's obese, their chances of obesity increase by 45%. Their friends who do not know them have a 20% increased chance, and their friends have a 5% increased chance." — Jon Levy
  • "To Win the Day consistently, you need to meet extraordinary people across every industry and topic. You then understand how decision-making occurs in different places and will absorb habits from all of them.." — Jon Levy
  • "We're in an age where we have this unparalleled ability to access people who we admire." — Jon Levy
  • "You need to figure out if the environment is toxic or if you are the one being toxic." — Jon Levy
  • "There's this human bias known as the mere exposure effect, which is that the more frequently we come across something, the more we tend to like it and trust it." — Jon Levy
  • "Give people more than they're expecting to receive." — Jon Levy
  • "When you do something that stands out as unique, people become curious and want to interact with you." — Jon Levy
  • "If you give influential people an opportunity to connect with other influential people, they will go far out of their way for it." — Jon Levy
  • "Wonder is arguably the most desired human emotion, and if you can trigger that – which is very hard to do – you'll be unforgettable." — Jon Levy
  • "The IKEA effect is that we care more about our IKEA furniture because we have to assemble it." — Jon Levy
  • "Once you are viewed as somebody worthy of some effort, you are worthy of more effort. You're now familiar. People are invested in your outcome. So, to build relationships, ask for something small, then ask for a bigger thing." — Jon Levy
  • "The most basic unit of trust is a vulnerability loop. I signal vulnerability. If you make fun of me or ignore me, trust is reduced. But if you acknowledge it, and the moment that I see that you've signaled vulnerability to the same degree, trust increases to that higher level." — Jon Levy
  • "We say, "What emotions do we want people to have at the end? And then how do we backwards design a journey that will get us there so that people can accomplish what it is that's important?"" — Jon Levy
  • "Authenticity is complete and utter bullshit. It doesn't exist. There isn't a unified self in there. Depending on how hungry you are, the time of day, the way you were raised, the last interaction you have, you would emerge as a completely different person." — Jon Levy
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