Episode 152

Soaring into Success with Norman Kent | Win the Day® podcast
September 5, 2023
Norman Kent is a skydiving cinematographer with more than 30,000 jumps to his name. He has worked on major films, including Cliffhanger, Godzilla and Kingsman.
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In this episode of Win the Day:

We're making history together today!

This episode is part of a successful world record attempt where 100 skydivers, each over 60 years old, jumped out of an airplane and created a formation on the way down. Check out the video version of this episode to see the clip that has raised the bar for what a podcast intro can do — and how age should never stop you from experiencing what you want:

Norman Kent has forged a reputation for walking the road less traveled. Throughout his extraordinary life, two passions – his search for adventure and love of photography – have been his constant companions.

Norman embarked on his first jungle expedition at 14 years old where he developed a strong desire to capture the beauty he saw and share it with the world. At 19 years old, Norman made his first skydive – a moment that would change his life forever.

Since that time, Norman has worked on blockbuster films like Cliffhanger, Kingsman: The Secret Service, and Godzilla. He’s also made his own skydiving films, consulted to special forces units, and helped facilitate record-breaking feats all over the world – as well jumping into ceremonies of both the summer and winter Olympic Games.

© Norman Kent Photography. Used with permission.

As a skydiving pioneer, Norman has more than 30,000 jumps to his name, including the first expedition to ever jump onto the North Pole, a joint exercise with the US and Russian military. In the skydiving community, Norman has earned the respect as the world’s best skydiving cinematographer.

In this episode:

  • What drives Norman’s continued love of adventure
  • How to summon courage during your most fearful moments
  • Some of the most fascinating moments from his acclaimed career (including the mindset that makes Tom Cruise perform at such a high level), and
  • What Norman’s time at the coalface of death has taught him about life.

Let’s WIN THE DAY with Norman Kent!


0:40 We have a world record!

1:59 Who is Norman Kent

3:36 Interview starts

5:55 Norman’s helmet ‘Marcela’

11:51 How to stay calm when your parachute fails

16:31 How to deal with fear and anxiety

18:02 Norman’s relationship with Deana (his wife who passed)

24:29 How to be present while being a perfectionist

27:49 How do photographers feel about filters on social media

31:08 The two biggest moments in Norman’s life

40:01 Why fear stops people from taking action

43:22 The reward is worth the risk

46:20 Using visualization to prepare for a big performance

48:04 How to master skydiving as quickly possible – and lessons from actor Tom Cruise

51:32 Embrace fear rather than resist it (how to eliminate panic)

55:12 The most dangerous moments from Norman’s career

1:01:35 Watching his wife Deana take her last breath

1:05:10 Norman’s favorite images from his photography career

1:07:43 Affirmation

1:09:33 Rocket Round


Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

⚡ Norman Kent website

🎤 Norman Kent professional services and samples

📸 Norman Kent non-skydiving work

📝 Norman Kent Facebook

📸 Norman Kent Instagram

🧠 Cathy Goulet’s Living Your Purpose

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • “Lack of knowledge converts fear into crippling panic.” – Norman Kent
  • “Why would you want to hide from life so you can have more of it?” – Norman Kent
  • “How do you escape the fear of dying? You can only escape that fear by living it, smiling at it, and embracing that fear.” – Norman Kent
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