Episode 138

Purpose at Work with Simon Mainwaring | Win the Day® podcast
May 30, 2023
Simon Mainwaring is a brand futurist, global keynote speaker, and NY Times bestselling author. Simon’s superpower is showing companies how to drive business growth and increase profit.
Watch the Video
In this episode of Win the Day:

Our guest today is Simon Mainwaring, a brand futurist, global keynote speaker, and NY Times bestselling author. Simon’s superpower is showing companies how to drive business growth and increase profit by scaling their positive impact.

He is the founder and CEO of We First, a brand consultancy that has helped companies like Sony, The Coffee Bean, Timberland, and Toms, to accelerate their growth and impact.

Simon's latest book, Lead With We: The Business Revolution that Will Save Our Future, was voted the McKinsey Top Business Bestseller on Workplace & Culture. His previous book, We First: How Brands and Consumers Use Social Media to Build a Better World, is also a New York Times and Wall Street Journal bestseller, and was named the Best Business Marketing Book of the Year.

Simon has been named one of the top keynote speakers in the world, is a regular columnist for Forbes, and in 2015 was a finalist for Global Australian of the Year.

In this episode:

  • The importance of collective purpose and the role of business in solving the world's biggest challenges.
  • What the “Lead with We” formula is, and how to apply it to accelerate and scale your company's growth and impact.
  • The importance of purpose-driven messaging and storytelling, and how it can be lived by every layer of your business; and
  • How you can become the leader we all need in today's fast-paced, digital world.

Let’s WIN THE DAY with Simon Mainwaring!


0:52 Who is Simon Mainwaring

2:53 How a Sydney boy become an advertising executive

4:20 Why we should focus on impact in business

7:00 Work-life balance (and the four-day work week)

10:49 What is an average day as an advertising executive

12:10 Create an emotional connection with your customer

14:33 How the death of Simon’s father changed his perspective

18:18 How to align your personal purpose with your career (and Law of Attraction)

21:45 Finding flow in nature

25:10 What ‘We First’ means

28:07 How to build a movement through social impact

30:33 Success promo

33:20 Should companies take a stand on social and political issues

36:47 Three questions to ask yourself as a business owner

39:30 The three biggest mistakes companies make with their purpose

42:09 How to get a ‘yes’ in every business pitch (improve your sales conversions)

45:52 How to ‘Lead With We’ in the home

49:12 What books Simon Mainwaring reads to stay ahead of his competitors

53:10 Affirmation

54:45 Rocket Round


Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

⚡ Simon Mainwaring website

We First website

📷 Simon Mainwaring Instagram

🌎 Simon Mainwaring Twitter

🔥 Simon Mainwaring LinkedIn

📚 ‘Lead with We’ by Simon Mainwaring

📚 ‘We First’ by Simon Mainwaring

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • "Leadership will be defined by your ability to manage through multiple crises at once." - Simon Mainwaring
  • "I wanted to be an entrepreneur, I wanted to be independent, but I wanted to do something that was going to make me feel good about who I am and the role I'm playing in the world." - Simon Mainwaring
  • "When I committed to doing something that was meaningful to me, I created alignment between who I am and what I do." - Simon Mainwaring
  • "For me, it's all about speed and scale." - Simon Mainwaring
  • "You need to make sure that whatever you stand up for is relevant and authentic to your business. " - Simon Mainwaring
  • "Be the celebrant of your community, not the celebrity." - Simon Mainwaring
  • "Every single action you take, however small and unseen, is a small lever of positive change." - Simon Mainwaring
  • "One of the defining qualities of an entrepreneur is their ability to stay relevant to the marketplace." - Simon Mainwaring
Download Full Episode Transcript
Enjoying the show?


Is there a friend or loved one who could use some help to Win the Day? Share this episode with them.


Drop a comment on YouTube with your favorite takeaway so our guest knows they made a difference in your life.


Give the podcast a 5-star rating on Apple Podcasts and / or Spotify.


Hit “Follow” or “Subscribe” on your favorite platform and get access to episodes as soon as they are released.


Want to supercharge your success, with me guiding you every step of the way? Enroll in the Win the Day Accelerator.

Recent Episodes

View all Episodes


Win the Day Accelerator

The most comprehensive program for unlocking your full potential

Are you ready to take control of your life, supercharge your success, and create a future that aligns with your true potential? Welcome to the Win the Day Accelerator, a comprehensive, 8-part personal development program designed to help you achieve extraordinary results, both in your career and personal life.
Enroll now

Ready to win the day®?

Get actionable tips from James and the world's leading experts. Delivered to your inbox every two weeks ?
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram