Our guest today is Simon Mainwaring, a brand futurist, global keynote speaker, and NY Times bestselling author. Simon’s superpower is showing companies how to drive business growth and increase profit by scaling their positive impact.

He is the founder and CEO of We First, a brand consultancy that has helped companies like Sony, The Coffee Bean, Timberland, and Toms, to accelerate their growth and impact.

Simon's latest book, Lead With We: The Business Revolution that Will Save Our Future, was voted the McKinsey Top Business Bestseller on Workplace & Culture. His previous book, We First: How Brands and Consumers Use Social Media to Build a Better World, is also a New York Times and Wall Street Journal bestseller, and was named the Best Business Marketing Book of the Year.

Simon has been named one of the top keynote speakers in the world, is a regular columnist for Forbes, and in 2015 was a finalist for Global Australian of the Year.

In this episode:

• The importance of collective purpose and the role of business in solving the world's biggest challenges.
• What the “Lead with We” formula is, and how to apply it to accelerate and scale your company's growth and impact.
• The importance of purpose-driven messaging and storytelling, and how it can be lived by every layer of your business; and
• How you can become the leader we all need in today's fast-paced, digital world.

Let’s WIN THE DAY with Simon Mainwaring!