Tory Archbold is the CEO and Founder of Powerful Steps, an online community and platform for women who are making a global impact. Powerful Steps is driven by using human connection to create opportunities for leaders to find their ultimate power through a heart-led skillset and the power of strategic storytelling to add value to the companies they lead.
Prior to Powerful Steps, Tory was the founder of award-winning TORSTAR, Australia’s most high profile brand and communications agency. Under her leadership, TORSTAR worked with some of the world's top-performing brands, celebrities, and influencers including Zara, Nespresso, Victoria’s Secret, and actress Drew Barrymore. In particular, the launch event for Zara in Sydney was attended by more than 22,000 people and was Zara’s most successful retail launch event to date.
Tory is also the host of the Powerful Stories podcast and has a brand new book, Self-Belief is Your Superpower, hot off the presses.

In this episode, we’re going to talk about:
Let’s WIN THE DAY with Tory Archbold!
0:48 Who is Tory Archbold
2:44 Tory Archbold origin story
5:24 How coffee dates can build you a powerful network
9:45 How to position your value when meeting people for the first time
11:40 How to manage negative energy from haters
14:38 How to do your own PR (rather than hiring a PR agency)
20:50 How to discover your purpose
24:43 PROMO
25:38 How Drew Barrymore ended Tory Archbold’s PR career
28:57 Custody battle in Family Court
33:33 Own your story so you inspire others to own theirs
35:34 Near-death experience
39:26 Self-belief is your superpower
42:05 The biggest mistakes women entrepreneurs make
44:15 Rocket Round
Resources / links mentioned:
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⚡ Tory Archbold website
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📷 Tory Archbold Instagram
📚 ‘Self-Belief Is Your Superpower’ by Tory Archbold
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