Episode 136

Renew Your Purpose with Tory Archbold | Win the Day® podcast
May 16, 2023
Tory Archbold is the CEO and Founder of Powerful Steps, an online community and platform for women.
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In this episode of Win the Day:

Tory Archbold is the CEO and Founder of Powerful Steps, an online community and platform for women who are making a global impact. Powerful Steps is driven by using human connection to create opportunities for leaders to find their ultimate power through a heart-led skillset and the power of strategic storytelling to add value to the companies they lead.

Prior to Powerful Steps, Tory was the founder of award-winning TORSTAR, Australia’s most high profile brand and communications agency. Under her leadership, TORSTAR worked with some of the world's top-performing brands, celebrities, and influencers including Zara, Nespresso, Victoria’s Secret, and actress Drew Barrymore. In particular, the launch event for Zara in Sydney was attended by more than 22,000 people and was Zara’s most successful retail launch event to date.

Tory is also the host of the Powerful Stories podcast and has a brand new book, Self-Belief is Your Superpower, hot off the presses. 

In this episode, we’re going to talk about:

  • Tory's journey to success in the PR industry, including her approach to building connections and overcoming doubt;
  • Her concept of "3 coffee dates a week" and how it can quickly upgrade your professional network;
  • How to discover your purpose and the role that life, business, and family experience can play in revealing it; and
  • The formula for you to start taking powerful steps in your own life.

Let’s WIN THE DAY with Tory Archbold!


0:48 Who is Tory Archbold

2:44 Tory Archbold origin story

5:24 How coffee dates can build you a powerful network

9:45 How to position your value when meeting people for the first time

11:40 How to manage negative energy from haters

14:38 How to do your own PR (rather than hiring a PR agency)

20:50 How to discover your purpose

24:43 PROMO

25:38 How Drew Barrymore ended Tory Archbold’s PR career

28:57 Custody battle in Family Court

33:33 Own your story so you inspire others to own theirs

35:34 Near-death experience

39:26 Self-belief is your superpower

42:05 The biggest mistakes women entrepreneurs make

44:15 Rocket Round


Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

⚡ Tory Archbold website

📝 Tory Archbold Facebook

📷 Tory Archbold Instagram

📚 ‘Self-Belief Is Your Superpower’ by Tory Archbold

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • "You own your power when you own your story." - Tory Archbold
  • "I had to find a way to start saying ‘no’ to other people so I could say ‘yes’ to myself." - Tory Archbold
  • "Not owning my story made my daughter not own hers." - Tory Archbold
  • "You don't need a publicist. You just need to own who you are." - Tory Archbold
  • "The first thing I ask people is, "How can I help?" - Tory Archbold
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