“You miss 100% of the shots you don't take.”
Wayne Gretzky
Steve Sims is a master at making the extraordinary happen.
Growing up in East London, Steve began his career as a bricklayer for his family’s construction company, but grew tired of the long hours and low salary. He committed to surrounding himself with people who had more money, and were having more fun, and that’s exactly what he did.
As his network expanded, Steve went on to start his own luxury concierge company, Bluefish, that made once in a lifetime experiences happen for the rich and famous. He’s organized private dinner parties at museums in Florence with Andrea Boccelli as the guest tenor, sent people down to the wreck of the Titanic, and brought guests on a private tour of SpaceX led by its legendary founder, Elon Musk.
As a speaker, Steve has presented to Harvard and the Pentagon. He’s also worked with an eclectic mix of leaders and changemakers, from Elton John and Richard Branson to Donald Trump and Sting. He’s also the author of multiple bestselling books, including his latest book Go for Stupid.

In fact, it’s that ‘Go for Stupid’ mentality that’s underpinned ALL the success he’s had today.
In this episode:
- Steve’s journey from bricklayer and bouncer to becoming friends with mega celebrities.
- How he’s been able to make these unique – and seemingly impossible – experiences happen.
- A step by step guide to connecting with influential people and industry experts; and
- How you can use the ‘Go for Stupid’ mentality to big success in your relationships and your career.
Before we begin, the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode or could use some help to Win the Day, share it with them right now.
Let’s WIN THE DAY with Steve Sims!
🎥 For the video interview, click here.
Resources / links mentioned:
⚡ Steve Sims website.
📷 Steve Sims Instagram.
📚 ‘Go For Stupid: The Art of Achieving Ridiculous Goals’ by Steve Sims.
🎤 Steve Sims Inner Circle.
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