Episode 107

How the Metaverse Will Change the World with Kirin Sinha | Win the Day® podcast
October 4, 2022
Kirin Sinha is the Founder and CEO of Illumix, one of the world's leading augmented reality (AR) companies.
Watch the Video
In this episode of Win the Day:

There’s been a lot of hype in the last few years about the metaverse and Web 3.0. A lot of confusion, misconceptions, and misinformation. Our guest today is here to help us navigate all that – and then some. 

Kirin Sinha is the Founder and CEO of Illumix, one of the world's leading augmented reality (AR) companies.

From a young age, through a background in dancing, Kirin developed the confidence to follow what she loved and understood how consistent work led to better performance, irrespective of field. Her other great passion was mathematics, and you’ll see how these two areas have followed her along the entrepreneurial journey.

In 2012, Kirin launched non-profit SHINE (Supporting, Harnessing, Inspiring, Nurturing, and Empowering), a unique after-school program to empower young women to value their own potential and capabilities within the fields of Science, Technology, Engineering, and Mathematics.

Kirin has degrees in electrical engineering, computer science, and mathematics from MIT, as well as advanced degrees in mathematics, statistics, and business from the University of Cambridge, London School of Economics, and Stanford.

She was listed as Forbes 30 Under 30 in 2022, and was honored as one of Variety's “10 Innovators to Watch'' in 2021.

Today, her big focus is Illumix. Since launching in 2017, Illumix has powered digital-physical experiences across the metaverse, ranging from entertainment to commerce, and bridges the 2D and 3D world through their breakthrough technology. 

Illumix has been recognized by Fast Company and Google and secured $13 million in venture capital funding. As a woman of Indian descent, she is one of Silicon Valley’s few minority female founders and CEOs with a technical background. 

If, like me, you have a lot of questions about how emerging technology will shape our world, you’ll love this conversation.

In this episode:

  • How to recognize and unleash your potential
  • When Kirin realized the metaverse was going to be the future
  • How she’s built Illumix into a global powerhouse; and
  • What exciting things technology has in store for us just around the corner.

Let’s WIN THE DAY with Kirin Sinha!


0:16 Who is Kirin Sinha

2:43 Interview starts

3:48 Virtual reality vs augmented reality

5:00 Confidence, ambition, and growth

9:47 How to find your purpose

12:56 The power of who you’re around

15:30 Becoming an entrepreneur (and boy vs girl mindset)

20:29 Finding joy in each day

24:03 Daily routine

27:38 How Illumix is shaping the metaverse

32:26 Dangers of artificial intelligence and AR / VR

36:42 When Illumix became a success

38:35 How to handle self-doubt and failure

43:23 Journalling

45:19 Secret to daily motivation

48:30 Upgrade your ‘diet’

50:39 Kirin’s affirmation

52:36 Rocket Round

53:18 Genie Test


Resources / links mentioned:

🎯 Download your FREE Win the Day action plan

💎 Illumix website

📷 Illumix Instagram

📷 Kirin Sinha Instagram

🌎 Kirin Sinha Twitter

🗺️ ‘Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration’ by Ed Catmull

🎬 Subscribe to Win the Day YouTube channel

💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts

🙏 Give the Win the Day podcast a 5-star rating on Spotify

💕 Win the Day Facebook group

📝 Win the Day newsletter [weekly LinkedIn exclusive]

Inspiring quotes in this episode:
  • "Growing up, my mother never once suggested to me that I couldn't do something." - Kirin Sinha
  • "Every day, I think about: How did I show up today? And am I proud of how I showed up today?" - Kirin Sinha
  • "A lot of being great is about doing something that's probably very boring, but doing it for an abnormally long period of time – and never giving up." - Kirin Sinha
  • "When you feel a connection to something, that's when you pursue it – even if you don't know exactly how that will manifest." - Kirin Sinha
  • "All it takes is one moment of helping someone realize "I can do this" to change everything." - Kirin Sinha
  • "Every single day, I try to have one moment of pure unadulterated joy. If you’re connecting to joy:a) You never get burnt out; and b) It's an incredible compass that points you towards what you care about and what you like to do. Push towards your joy and you're going to accomplish incredible things." - Kirin Sinha
  • "If you’re feeling burnt out, do more, not less. Do more of what genuinely connects you to your joy and to your purpose." - Kirin Sinha
  • "Sometimes you build something because you believe it will exist – and should exist – and you want to be a part of shaping that." - Kirin Sinha
  • "Don’t be so quick to judge. You never actually know what will end up being good or bad." - Kirin Sinha
  • "Almost exclusively, the best moments come after the worst moments." - Kirin Sinha
  • "There is always a yes on the other side and there is a finite number of no's." - Kirin Sinha
  • "Ask yourself: Who have I spent time with and has this been positive or negative for me?" - Kirin Sinha
  • "I have a Google Calendar invite at least once a week called ‘Big Picture Thinking.’ It's a reminder to say, "Where are we going? Is everything we're doing still aligned with that? And how is it that I'm showing up today to support that big picture goal?" Otherwise, you can do a lot of work and miss the boat on what really matters." - Kirin Sinha
  • "The quote that inspires me the most, and sits on my desk, is: “Champions don't show up to get everything they want. They show up to give everything they have.”" - Kirin Sinha
Download Full Episode Transcript
Enjoying the show?


Is there a friend or loved one who could use some help to Win the Day? Share this episode with them.


Drop a comment on YouTube with your favorite takeaway so our guest knows they made a difference in your life.


Give the podcast a 5-star rating on Apple Podcasts and / or Spotify.


Hit “Follow” or “Subscribe” on your favorite platform and get access to episodes as soon as they are released.


Want to supercharge your success, with me guiding you every step of the way? Enroll in the Win the Day Accelerator.

Recent Episodes

View all Episodes


Win the Day Accelerator

The most comprehensive program for unlocking your full potential

Are you ready to take control of your life, supercharge your success, and create a future that aligns with your true potential? Welcome to the Win the Day Accelerator, a comprehensive, 8-part personal development program designed to help you achieve extraordinary results, both in your career and personal life.
Enroll now

Ready to win the day®?

Get actionable tips from James and the world's leading experts. Delivered to your inbox every two weeks ?
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram