There’s been a lot of hype in the last few years about the metaverse and Web 3.0. A lot of confusion, misconceptions, and misinformation. Our guest today is here to help us navigate all that – and then some.
Kirin Sinha is the Founder and CEO of Illumix, one of the world's leading augmented reality (AR) companies.
From a young age, through a background in dancing, Kirin developed the confidence to follow what she loved and understood how consistent work led to better performance, irrespective of field. Her other great passion was mathematics, and you’ll see how these two areas have followed her along the entrepreneurial journey.
In 2012, Kirin launched non-profit SHINE (Supporting, Harnessing, Inspiring, Nurturing, and Empowering), a unique after-school program to empower young women to value their own potential and capabilities within the fields of Science, Technology, Engineering, and Mathematics.

Kirin has degrees in electrical engineering, computer science, and mathematics from MIT, as well as advanced degrees in mathematics, statistics, and business from the University of Cambridge, London School of Economics, and Stanford.
She was listed as Forbes 30 Under 30 in 2022, and was honored as one of Variety's “10 Innovators to Watch'' in 2021.
Today, her big focus is Illumix. Since launching in 2017, Illumix has powered digital-physical experiences across the metaverse, ranging from entertainment to commerce, and bridges the 2D and 3D world through their breakthrough technology.
Illumix has been recognized by Fast Company and Google and secured $13 million in venture capital funding. As a woman of Indian descent, she is one of Silicon Valley’s few minority female founders and CEOs with a technical background.
If, like me, you have a lot of questions about how emerging technology will shape our world, you’ll love this conversation.
In this episode:
Let’s WIN THE DAY with Kirin Sinha!
0:16 Who is Kirin Sinha
2:43 Interview starts
3:48 Virtual reality vs augmented reality
5:00 Confidence, ambition, and growth
9:47 How to find your purpose
12:56 The power of who you’re around
15:30 Becoming an entrepreneur (and boy vs girl mindset)
20:29 Finding joy in each day
24:03 Daily routine
27:38 How Illumix is shaping the metaverse
32:26 Dangers of artificial intelligence and AR / VR
36:42 When Illumix became a success
38:35 How to handle self-doubt and failure
43:23 Journalling
45:19 Secret to daily motivation
48:30 Upgrade your ‘diet’
50:39 Kirin’s affirmation
52:36 Rocket Round
53:18 Genie Test
Resources / links mentioned:
🎯 Download your FREE Win the Day action plan
💎 Illumix website
📷 Illumix Instagram
📷 Kirin Sinha Instagram
🌎 Kirin Sinha Twitter
🗺️ ‘Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration’ by Ed Catmull
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