“I have the simplest tastes. I am always satisfied with the best.”

Oscar Wilde

My wife Jenn and I like to keep a pretty clean lifestyle, which becomes especially important when you have children who can start to reach for things in the fridge and the pantry!

We also hate the idea of handing people a drink with 40g of sugar or, on the flipside, a bland sparkling water.

Functional soda OLIPOP is the perfect middle ground, and we’ve been big fans of the brand (Jenn literally has a subscription) for over a year, well before the opportunity for today’s interview even arose.

In 2018, Ben Goodwin – alongside his business partner David Lester – launched OLIPOP as the world’s first clinically-validated soda that’s good for digestive health. Their brand has taken off, and they’re well on their way to evolving a soft drink industry that’s worth $40 billion in the US alone, toward not just a new product but a new category. 

Raised on the standard American diet, and enduring a traumatic childhood, Ben had an epiphany at 14 where he began focusing on exercise and nutrition for the first time. Through that process, he lost 50 pounds and developed a love for how the things we put in our bodies contribute to physical and mental health – especially the human microbiome.

Today, OLIPOP is available in more than 20,000 stores (including Whole Foods, Walmart and Target). It has attracted A-list celebrity investors — such as the Jonas Brothers, Camila Cabello, Priyanka Chopra, and Gwyneth Paltrow — and is valued at more than USD $200 million.

It’s been heralded as the most disruptive innovation in the soda category since Diet Coke in 1981.

Ben has dedicated countless hours aligning with academic researchers, medical professionals, dietitians, and other luminaries in their fields to make sure OLIPOP is the best product it can be. He’s also been developing digestive beverage products for more than a decade. Not bad for a college dropout.

In this episode:

• How a traumatic childhood shaped the man he is today
• Ben’s best entrepreneurial lessons
• What he’s doing to remain one step ahead of the competitors, and
• How he built OLIPOP into a disruptive powerhouse.

Before we begin, the right bit of inspiration can completely change the trajectory of someone’s life, so if there’s a friend or loved one who needs to hear this episode or could use some help to Win the Day, share it with them right now.

Let’s WIN THE DAY with Ben Goodwin!

🎥 For the video interview, click here.

Resources and links mentioned:

🍏 Get 20% off your next OLIPOP order:
https://drinkolipop.com/WIN20

⚡ OLIPOP website:
https://drinkolipop.com

📝 OLIPOP Facebook:
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📷 OLIPOP Instagram:
https://instagram.com/drinkolipop

👁 ‘The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma’ by Bessel van der Kolk M.D:
https://amzn.to/3CHSfJh

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